Episode 18
The Power of Limited Time Offers in Fueling Innovation, Building a Consumer Base, and Driving Velocity
Nombase Podcast · nombase.com
January 12, 202447m 25s
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Show Notes
Oliver Buccicone, CEO of Michele's Granola, and Lauren Shafer, Marketing Director of Michele's Granola, take us behind the scenes on LTOs. Find out how LTOs can be a pipeline for core offerings, open doors and build partnerships, and increase your consumer base. They'll also discuss the tough side of innovation including lifecycle management and smart sku rationalization for operational excellence.