The Art of Adaptation: How Two Heritage Brands Are Evolving for the U.S. Consumer

In this special crossover episode of the Nombase podcast and Taste Radio, Lucía Conejo Mir of Inés Rosales, the century old Spanish bakery behind the classic torta de aceite, and Jennifer Donnellan of Lakrids by Bülow, the Danish confectionery introducing Americans to chocolate coated licorice, share their journeys bringing their European CPG brands to the United States. One brand has spent decades establishing its presence here, while the other is just beginning its intentional expansion, yet both face similar challenges in adapting heritage products for a new audience, navigating price pressures and logistics, and educating consumers in a crowded market. They open up about the work required to succeed in the U.S. while staying true to the traditions that make their products special.