Episode 64
SPINS on the Science of Smart Promotions - Using Data to Drive Results
Nombase Podcast · nombase.com
December 17, 202451m 53s
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Show Notes
Benji Fitts, Director of Customer Education at SPINS, shares how to run smart, cash-efficient promotions that drive velocity while protecting margin as much as possible. By focusing on market share and lift, we'll explore strategies to fine-tune discounts, optimize timing and frequency, and leverage real-time insights to outperform competitors and turn promotions into sustainable growth.