Episode 17
Private Label, Public Conversation - Candid Insights From a Former Buyer
Nombase Podcast · nombase.com
January 4, 202449m 23s
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Show Notes
Kim Greenfeld, former private label buyer for Whole Foods Market and Trader Joes, joins us to give a behind the scenes look into how to win at the private label game. Find out what kind of innovation gets a buyer's attention, how to protect brand equity, and how to know whether and when the private label game is right for your brand.