Over $200 Million Is Up for Grabs, But Only If You Launch the Right Way
Nombase Podcast · nombase.com
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Show Notes
Expanding beyond the US is one of the biggest growth opportunities for CPG brands, and one of the easiest ways to get wrong.
In this episode, Ruth Fittock, managing partner of Tomorrow Brands, breaks down what it actually takes to launch successfully in the UK, a market worth billions in annual food and beverage sales. Drawing on experience with brands like Vitamin Water, PopChips, and Harmless Harvest, she shares what separates brands that scale from those that stall.
This conversation goes far beyond geography. It's a deep dive into assessing true product market fit, identifying category white space, and determining if your brand is actually ready to scale. It also covers how to pace retail expansion, build demand before distribution, navigate strict regulations, and adapt positioning for a more skeptical consumer. Whether or not global expansion is on your roadmap, you'll hear practical information to help build a brand that can win anywhere.