How Women's Health Trends Drive CPG Sales - Data Insights from Brightfield Group
Nombase Podcast · nombase.com
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Show Notes
As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. Kate Stevenson and Julie Murphy from Brightfield Group, a social listening and consumer insights organization, join this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.