GNGR Labs' DIY Mile-Deep NYC Strategy that Secured Investment and Distribution
Nombase Podcast · nombase.com
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We've all heard that owning your backyard and going a mile deep is key for gaining traction in CPG. The GNGR Labs team self sold their product into to every indie store and bodega in NYC, building a grassroots base. Their scrappy approach allowed them to test and refine their ginger shots before partnering with a distributor, leading to investment and wide-scale distribution. Join Daniel Chechelnitsky and Namik Sultan to understand how to use NYC's distribution system to your advantage, how to build a relationship with a new DSD, and how to make the most out of a modest marketing budget.