#051 - Tony Ulwick - outcome-driven innovation
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Show Notes
Join Murray Robinson and Shane Gibson in a conversation about Outcome-Driven Innovation with Tony Ulwick. Most products fail in the market because they don't meet customers' needs better than the alternatives. To succeed, we need to study the problem that customers are trying to solve, the process they use to solve it and the metrics they use to measure success. When we understand the job to be done and the outcomes to achieve, we can design a product that meets those outcomes significantly better than our competitors and be sure to win in the marketplace. Product Design, Innovation, Jobs to be done, Customer Research.
Listen to the podcast on your favourite podcast app:
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Connect with Tony on LinkedIn or https://medium.com/@Ulwick
And get Tony’s Jobs to be done Book for free at https://jobs-to-be-done-book.com/
Contact Murray via email or Shane in the Twitter-sphere @shagility.
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