Reviving the Blue Oval On This Day December 26, 1985 321s
No Driving Gloves · John Viviani
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Show Notes
The Ford Motor Company had trouble in the early 1980s. Its
trucks were selling well, but its line of cars was unpopular and had a terrible
reputation. The company lost $3.3 billion from 1980 through 1982. As the
losses piled up, Ford's engineers were working feverishly to redesign their
line of mid-size cars. Ford turned out a redesigned Thunderbird and Tempo and
managed a profitable year. And on this day in 1985, Ford introduced the Taurus,
the product of years of engineering. The distinctively streamlined car became
enormously popular, lifting Ford to record profits in the late 1980s. The
rounded "jellybean" shape of the Taurus had a strong influence on the
designs of other automakers in the next few years.
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