235. Getting Buy In Using the "How, Why, and Proof" Framework
No Days Off with Brian Gubernick · Brian Gubernick
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Show Notes
To get buy-in from those we lead, we must communicate the benefits, the rationale, and the evidence involved.
In this episode, Brian shares how to secure buy-in by leveraging the "How, Why, and Proof" framework - a concept he recently heard from his friend and business partner, Ben Kinney.
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