When Good Properties Just Won't Sell
Ninja Selling Podcast · Ninja Selling
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Show Notes
Matt is rebounding from a weeklong illness today and is ready to join Garrett in tackling a common conundrum that plagues both real estate agents and homeowners—the perplexing case of a property that defies the traditional selling process. Together, they shine their Ninja-lensed spotlight on this intricate puzzle, sharing profound insights into why seemingly exceptional properties often linger on the market.
In the process, our hosts emphasize the cruciality of scrutinizing specific market segments, exercising patience, and exploring factors that extend beyond the surface-level allure of a pristine property. They also underline the need for a comprehensive examination, unveiling hidden issues that might inadvertently deter potential buyers. Tune in today as the eternal enigma of unsellable homes is unraveled, and new possibilities unfold right before your very ears..
So many other real estate conundrums that you may be experiencing can be resolved by joining the community of almost 12,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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Exploring the struggle of exceptional properties to attract buyers
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The analogy of a beautifully crafted yet impractical knife
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The dangers of falling into collective beliefs about stagnant markets and unsellable properties
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Examining the pandemic's impact on real estate skills
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Realizing that the lack of a motivated seller, not the property itself, may be the root problem
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Advocating for deeper understanding of clients' motivations
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Highlighting the significance of functionality, curb appeal, and tailored marketing while avoiding overreliance on mechanical listings
Quotes:
"Instead of saying, 'I have a listing,' we should be saying, 'I have a really good seller on my hands.' It's about understanding their motivations and aligning them with the right strategies."
"During the pandemic, we got lazy on certain skills. It's time to refocus and delve into comprehensive analysis to truly understand the property's potential."
"Don't fall into the trap of collective beliefs. Every property deserves a fresh perspective and thorough examination."
"Too many times we just look at a house at face value, but if you can sit in it for a little while, you can find the value in there."
"The people you should be listening to the most are the buyers that are coming in your door. The buyers will tell you everything you need to know if you choose to listen and ask more questions."
"If a home is priced correctly right now, I am not seeing them sit on the market. I am not seeing inventory stack up right now."
"Don't rely on what everybody else says. They're not buying the house."
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Ninja Selling
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Garrett
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Matt
@matthewjbonelli
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