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Show Notes
Bradley Jay Fills in on NightSide
Last week Cracker Barrel, known for their restaurant and country store with a Southern, down-home draw, decided to change their long-time logo removing the “old timer” leaning on a barrel, to reflect just the name “Cracker Barrel” against a mustard yellow background. The change was met with such backlash that President Trump even chimed in criticizing the change. Flash forward Wednesday the company announced they will be resorting back to their original logo. Why did the company change the logo in the first place? Scott Baradell, CEO of the marketing company Idea Grove, joined us to discuss the power of brand marketing and examples of companies that have changed their branding for better or worse!
Last week Cracker Barrel, known for their restaurant and country store with a Southern, down-home draw, decided to change their long-time logo removing the “old timer” leaning on a barrel, to reflect just the name “Cracker Barrel” against a mustard yellow background. The change was met with such backlash that President Trump even chimed in criticizing the change. Flash forward Wednesday the company announced they will be resorting back to their original logo. Why did the company change the logo in the first place? Scott Baradell, CEO of the marketing company Idea Grove, joined us to discuss the power of brand marketing and examples of companies that have changed their branding for better or worse!
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