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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

625 episodes — Page 5 of 13

Google SEO Starter Guide Updated, Here's What Changed + 25k Pageviews from Facebook

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast! This is the place to hear the latest news in the SEO and content publishing industries and it's where Spencer and Jared break it all down. This week, as always, they also share progress on their side hustles as well as two very, very weird niche sites. The first topic up for discussion is Google's decision to rebrand Bard as Gemini. Google certainly is putting a lot of effort into building out AI tools, and this will be one of their flagship products. What do Spencer and Jared think of the company's decision? And what new features will this tool have? The next topic is how Google's updated its SEO Starter Guide. The guide originally dates back to 2008 And is a guide specifically for beginners. Although there's probably nothing meaty there for people that are familiar with SEO, Spencer and Jared did highlight a few interesting items, in particular, from the section on things you should not do. What kind of advice did they share? What does Google say about article length? And how about PageRank and EEAT? And what about business cards? The last news item they discuss is how Google won't be able to proceed with third-party cookie deprecation. This means that the phasing out of third-party cookies may or may not be delayed as Google has been asked to comply with additional safety requirements in the UK. This is big news because it could potentially affect content creators' earnings, Although it's true that advertising is Google's bread and butter and it will likely do everything it can to maintain it, this is definitely a topic you'll want to keep an eye on! In the Shiny Object Shenanigans portion of the podcast, Spencer goes first with an update on his Facebook traffic side hustle. He was able to reduce the cost of his likes campaign to grow his page. He shares a lot of the data behind the campaigns, but the real question is whether those likes are driving traffic to his website. Is it working? What does his Google Analytics reveal? And what is he going to do moving forward? When it's Jared's turn, he provides an update on his Weekend Growth YouTube channel, which officially qualifies for monetization. He shares the stats behind his growth and reveals that the site is less than a year old. He also offers an update on his public speaking side hustle with an exciting announcement. Check out the episode to hear what it is! When it comes to weird niche sites, Spencer takes the lead with a very weird site called Is It Friday Yet. According to Ahrefs, the site doesn't get any traffic, although there is a very entertaining video on YouTube that reviews the website, so tune in to hear more about that. When it was Jared's turn, he revealed a 1-page weird niche site: The Office Stare Machine, which lets you input an emotion and it will show stares from Office characters conveying that emotion. They test it out, and the results are pretty funny! This DR30 site ranks for just 28 keywords, but it does have 49k likes from Facebook. It doesn't get a lot of organic traffic, and Spencer and Jared talk about the potential strategies the owner might be using on Facebook. Where does it have the potential to do well? And that brings us to the end of another great episode of The Niche Pursuits News Podcast. We hope this weekly dose of the latest news has brought you up to speed in the SEO and content creation space and you're feeling inspired by Spencer and Jared's side hustles. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Feb 9, 202459 min

I Enjoyed a Multiple 7-Figure Exit After Starting This Community!

You can probably list loads of reasons why starting a community could be valuable. And Chris Yates, the founder of Rhodium, is on the podcast to share a BIG reason with his awesome success story. He talks about his journey of transitioning from owning a digital marketing agency to buying online businesses and eventually founding Rhodium to connect with others in the industry. He emphasizes the importance of building a community and the benefits it brings: Learning from others Making deals Forming partnerships Chris also highlights the value of community in providing tactical ROI for businesses - like how engaging with a core group of customers with direct feedback can lead to valuable insights and improvements on everything from pain points to pricing. He gives lots of examples but the stand out is definitely his own experience. He was offered to buy a business from a Rhodium member for 5 figures thanks to the inherent trust from shared beliefs. He then grew it with help from the community and sold it to another Rhodium member for a multi-7-figure exit. Overall, this is a discussion that is both a great success story and guide to the benefits of building and nurturing a community of like-minded people in your niche. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea...

Feb 7, 202449 min

Google CEO Reveals the Future of Search + Google Bard Now Creates AI Images

Welcome back everybody to the Niche Pursuits News Podcast. Join us as Spencer and Jared tackle the latest headlines about Google, SEO, AI, and content creation. Get inspired hearing about progress with their side hustles, and learn about some weird niche sites and the unique strategies they're using. The first news item up for discussion is Google's own reporting on the future of SGE during its recent earnings call. Although Spencer and Jared have hypothesized in the past that SGE might hit a dead end, this call confirmed Google leadership's commitment to, and belief in, this new tool. The company is investing heavily in SGE and expects it to be extremely useful and popular in the future. Spencer underlines the diversity of results using this feature, where the first 10 SGE results are different from the first 10 organic search results, and Jared shares a few highlights from the article about the breadth of search and Google Assistant. How do Spencer and Jared interpret the CEO's comments on SGE? What do they think about his comments about long tail searches? What did the company have to say about publishers? And how did its ad revenue perform? Check out the episode for their take on these questions. The next topic up for discussion is Google Bard's ability to now create images. What happened when Spencer played around with it? What happens if you use them on your website? And how good are the photos it generates? See the images it created for Jared and judge for yourself! The last article they share features a podcast guest, Brandon Salt, who asked for help on Twitter when his traffic tanked. Surprisingly, Danny Sullivan from Google Search Liaison answered him directly and their exchange was highlighted in an article on Search Engine Roundtable. What do Spencer and Jared think about Danny's response? Is his feedback useful and do they agree with his comments? What do they say about embedding videos? And what advice do they give to publishers who like to update their article dates each year? As for their Shiny Object Shenanigans, Spencer once again spoke about his experiment where he's to grow his Facebook page and drive that traffic to his website. How does he run a Facebook likes campaign? What does it cost and entail? He recently launched several campaigns and he shares the results and a little bit about the strategy. How many likes does he have at the moment? And how would he use this strategy to get into the Amazon Influencer Program? Listen and find out! When it's Jared's turn to talk about side hustles, he shares the latest on his efforts to land public speaking gigs. He has discovered that there are more opportunities than he had anticipated and he talks about his plans going forward. Both he and Spencer share an update from their Amazon Influencer side hustle. How did they do in January? What do they expect in February? Moving on to their Weird Niche Sites, Spencer shares his site which, unlike the usual sites he shares, is not a content website. Weather Embed is a SaaS tool with a very simple website that is very niche as it's specifically for embedding in newsletters. Who might use this type of tool? Who might have built this tool? And can it be used beyond newsletters? How do Spencer and Jared think people could use this for their businesses? He doesn't know how much they're making and it barely gets any traffic from Google Search, but it is a very cool, very niche website. Jared then shares his Weird Niche Site: IMCDB, an internet cars movie database. It's essentially a Wikipedia of every car that was ever used in every movie. Although the site is not very user-friendly, it is extremely extensive and includes information and photos about all the cars. It's a classic, old-school directory with a DR of 68, it ranks for 95k keywords, and it gets around 32k organic sessions per month. Which keywords are getting the most traffic? What kind of affiliate program is it using? Listen to find out! And that wraps up another episode of the Niche Pursuits News podcast! Thanks for joining us, and we hope that you're feeling informed and inspired to keep on building, creating, and publishing. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Feb 2, 20241h 7m

How I Grew My AI Site to $21k Per Month In Under 12 Months

Ready for a masterclass on how to survive and thrive with an AI site in today's Google? Casey Botticello joins us on the podcast to share how he took an AI site from zero to $21k+ monthly in under a year. To explain his approach, he dives into all sorts of interesting topics: AI content production advice, Careful niche selection when using AI, Tips for avoiding the Google sandbox, The importance of adding value and new information in the chosen niche, His process of topical mapping, Focusing on broad research, Coupled with in-depth analysis to identify important topics, And much more! Casey shares that AI played a role in content ideation and the generation of article drafts, but how extensive editing and fact-checking were essential before publishing. He highlights the importance of maintaining high-quality content and strategic planning to avoid appearing AI-generated. As well as the increasing dangers of obvious optimization and over-reliance on popular keyword research tools. There's also a discussion on multimedia with some advice that seems to work even in an age where Reddit and other forums are seeing an advantage on Google. Overall, this is an excellent and actionable look into how to successfully harness Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 31, 20241h 7m

Are Google AI Results (SGE) Going Away? Getting Traffic from Facebook + 2 Weird Niche Sites

Welcome back to this week's episode of the Niche Pursuits News podcast, where Spencer and Jared report on all the latest news in SEO. It was a busy week, so tune in to hear what's new at Google and how changes there effect content creators and webmasters. Stay for the latest updates on their side hustles, and don't miss the weird niche site discussion at the end. The first news item is a big one. Based on a post on LinkedIn, there's speculation that Google's SGE might not be rolled out now, or maybe not even at all. That's obviously great news for SEOs. Spencer and Jared dissect this news item and try to understand what Google's future plans are. Are there really going to be changes? What's behind the gradual shift in the language they're using? Listen to the episode to hear what they think is actually happening. The conversation continues to revolve around Google, but the topic shifts to what's going on behind the scenes there. Another LinkedIn post gives a bit of insight into the company, suggesting that the company has no real leadership and is plowing ahead with AI while slowly killing organic search. Is Google really done innovating? Does the company need new leadership? Hear what Spencer and Jared have to say about the situation. The next news item up for discussion is Google's announcement that its contract with Appen has ended and it has cut thousands of search quality rater jobs. Although there was confusion about whether or not Google was getting rid of all of its quality raters, the company confirmed that it's simply cutting ties with Appen. How did this news initially come to light? Spencer has the scoop! The last news item today is that Sports Illustrated's publisher has laid off most of its union staff. You might recall that SI was busted recently for using fake AI-generated personnel on its website and, as a result, the CEO got fired. Want to hear more of the drama at SI and with AI and the world of publishing? Listen to the full episode! In the Shiny Object Shenanigans portion of the podcast, Spencer revisits a website he started about a year ago, the goal being to drive traffic from Facebook. His Facebook page has 45k likes, and he shared the strategy he's using to get people to his site. How's it doing? Does it have potential? What happened when he applied to Mediavine? He shares some Facebook page metrics, including link clicks, and he fields several questions from Jared about his strategy. Jared reveals a new and exciting side hustle he's got in the works: a public speaking side hustle. He's set a goal for the year to speak at 4 conferences, and he's already got a few lined up. But what does he hope to earn or achieve from this new side hustle? When it comes to Weird Niche Sites, Spencer goes first with Let's Learn Slang, and he looks at a few of the articles and shares their stats from Ahrefs. How could the site have established more topical relevance? And what do Spencer and Jared think of the About page? Jared then shares his site: Easy Toilet Tips, the number one source for lavatory bias-free reviews. The site has a ton of content but hasn't put a lot of thought or effort into UX. Although it seems like an AI-generated website, Ahrefs reveals that it's been around longer than that. Traffic peaked at one point, but it was devastated by the HCU. And that brings us to the end of another episode of the Niche Pursuits News podcast. We hope you're feeling up-to-speed on all the latest SEO news and inspired by Spencer and Jared's side hustles and general insight. See you next Friday!

Jan 26, 20241h 8m

"I Make $10k to $30k Per Month From My Sweet Food Blog"

Want some timely tips on how to grow an audience and brand from the ground up? Jessica Holmes is on the podcast to share the surprisingly unique perspectives she's gained from growing a successful food blog. Just as a sample: She wants direct traffic more than SEO traffic She uses the principles of quality customer service to help grow her audience She rarely looks at keyword tools to source topics And she doesn't shy away from showing the good, the bad, and the ugly when testing the recipes she shares on her blog It all started back in 2014 while juggling a full-time job as a copywriter. Jessica wanted a creative outlet, so she started up her blog sweetestmenu.com. Initially, she knew nothing about SEO or turning her site into a business so it was a true hobby blog. She'd promote her content mainly on social media until a pivotal moment in 2016 when she transitioned to an SEO strategy after an audit with Casey Markee. But this is not your traditional 'SEO' story. Her content strategy heavily prioritizes the actual reader over any search engine algorithm, and it seems to be working. For instance, Jessica emphasizes the importance of creating content based on reader demand and feedback rather than the usual keyword research approach. She looks to the reader, then her own interests, then the season, and then if necessary - a keyword research tool. She also speaks openly and honestly about the challenges of maintaining a successful food blog, including the need to update old posts and the importance of engaging with the audience and providing excellent customer service. And the cherry on top is that she does all of this while working 'part-time' on the site! It really is a wonderful discussion and Jessica has a lot of great advice we could all start testing on our own blogs. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 24, 202459 min

Is Google Really Getting Worse? + Weird Niche Sites About Arcade Sticks and Emojis

Welcome back! We're here with another episode of the Niche Pursuits News Podcast, where Spencer and Jared highlight what's happening in SEO, content creation, website creation, and beyond. Listen in if you want to hear the latest about Google, SGE, unique side hustle strategies, and some weird niche sites. The first news item this week that Spencer and Jared discuss is a recent report that says that Google's results are getting worse. It's based on a year-long study of product review queries. How did Google respond? What exactly did the study assess to come to this conclusion? And what do they consider "low quality?" Spencer and Jared have many thoughts on this topic, so tune in to find out whether they think it's legit or not. The next topic up for discussion is Google's SGE. A recent article states that 94% of Google SGE links are different from organic search results. So now we have about 10 links in the SGE results plus another 10 from organic search and most are not the same. What does this mean for publishers? Is this good news or bad news? How does this affect you if you're ranking first in the organic results but have an SGE pack ahead of you? And what does this mean for you if you're not appearing in organic results? Are there 2 different standards at play here? Talk about Google SGE continues when Spencer and Jared discuss an article about the impact of SGE by industry, which reveals that the sector most impacted by the SGE is healthcare as those queries have triggered the most responses. In contrast, finance is at the bottom of the list. What's interesting about the difference in performance between these YMYL niches? And what conclusions do Spencer and Jared come to as they analyze the SGE performance statistics by industry? As for Shiny Object Shenanigans, Spencer goes first and talks about his new YouTube channel, where all of his podcast episodes will now live. Although he was initially worried that people wouldn't be able to find the channel, he was pleasantly surprised to see that the first episode published there got over 1200 listens in just over 24 hours. With over 350 subscribers already, Spencer's confident that he made the right decision to separate the channels and that people will still be able to find the podcast episodes. When it's Jared's turn, he talks about a strategy he's using for his Weekend Growth newsletter that's allowing him to increase his agency business by providing a new service. Essentially it's a side hustle on top of a side hustle! It's definitely an idea that anyone with their own email list and business can adapt to their niche. He also gives an interesting update on the Amazon Influencer Program and his family. Check out the episode to hear the latest developments. When it comes to Weird Niche Sites this week, Spencer comes with a sub-niche of a niche with his site: The Arcade Stick. Arcade sticks can be customized and plugged in just about anywhere. The site, which is just a DR8, could be getting around 100k visitors per month, which is pretty interesting considering how niche it is, plus It's monetized on Mediavine. When it's Jared's turn, he shares a site called Emoji Combos. Although it's in beta, it still works perfectly. This DR43 site ranks for 140k keywords and gets over a million organic visits per month. What unique keywords is it ranking for? How is the site monetized? And how much money do they think the site is making per month? And that brings us to the end of another episode of the Niche Pursuits News Podcast. Now you're caught up on all the latest SEO news and, hopefully, you're feeling inspired and motivated to continue to work on your side hustles. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 19, 202455 min

Valuable Lessons Amy Aitman Learned From Managing 150+ Niche Websites

Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company. Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts. And Amy is an open book regarding the operational insights and challenges that have come along with this experience. For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all. To build a quality team, she emphasizes the importance of a thorough hiring process and how advantageous, particularly in the age of AI, it can be to have writers and editors with genuine expertise, opinions, and passion in their niche to 'talk shop'. As she mentions, it's what can separate us from AI. She highlights her operational approach of going slow to grow fast - making rational, data-driven decisions every step of the way. So, she also gets into Venture 4th Media's strategies for diversifying content and brand building, including adding email marketing, newsletters, podcasts, and Twitch campaigns to their sites. And with so many sites under management, Amy has some valuable thoughts about the Helpful Content Update, including how the company is navigating the aftermath, how they're evaluating content, and prioritizing growth opportunities. Overall, Amy is a great source of optimism. Her tips and experience are invaluable. And her insights into the evolving landscape of content creation and audience engagement are sure to help site operators of all levels. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 17, 20241h 3m

How Google Shapes the Internet + Google Debunks Ranking Factors and 2 Weird Niche Sites

Hello, and welcome to the latest episode of The Niche Pursuits News podcast! Spencer and Jared are back this week to bring you all the latest happenings in the world of SEO and to break the news down. There's a lot to talk about, so let's get started! The first topic of discussion is the latest article in The Verge about Google. According to the article, content creators and website owners have essentially created their websites with Google in mind, with the result that they all look and feel the same. As a result, Google has shaped how we build our websites. Do Spencer and Jared believe that the article's premise is accurate? Is there too much homogenization going on? Should we really be preparing people-first content? And what about the use of Reddit in content creation? They also talk about the response from Danny Sullivan, sharing a particularly thought-provoking tweet from the Google Search Liaison about "chasing the algorithm," EEAT, and the "perfect" page formula. The last news item they cover is an article about Google's efforts to combat spam. There are still a lot of spammy results in the SERPs and Google reports that it's aware and is working on the situation. Spam is a huge problem, and it's only increasing with the rise of AI. Google certainly has its work cut out for it! When it's time for the Shiny Object Shenanigans portion of the podcast, Spencer kicks things off by explaining that he's going to put all of his podcast videos on a new YouTube channel going forward. But what are the reasons behind his decision? And is he going to move existing videos to the new channel? When it's Jared's turn, he wants to continue to grow his Weekend Growth newsletter, but he flips the script this week. Instead of talking about his future plans, he asks for Spencer's input on new actions he can take. They have a productive brainstorming session with several interesting ideas! As for this week's weird niche sites, Spencer shares a directory site for dude ranches. His site this week is a little bit different in that he knows the backstory because he discovered it on Twitter. He shares the interesting story behind the site, which has excellent visuals and branding and makes money through its paid listings. Jared's weird niche site is certainly a sight to behold: Dogica. This DR12 site ranks for 10k keywords, including lots of first-page rankings. He and Spencer agree that the very old-school design might be holding it back, plus it doesn't seem to be on top of many modern monetization methods, although it does offer a dog rental service. And that brings us to the end of another episode of The Niche Pursuits News podcast. We hope that we helped catch you up to speed on all the latest news in SEO, website development, and content creation. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 12, 20241h 11m

How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Will Hatton, founder of thebrokebackpacker.com, shares his remarkable journey and true entrepreneurial spirit with us on the latest episode of the Niche Pursuits podcast. At 18, he embarked on a journey, spending two and a half years in India with almost no money. This was where his entrepreneurial journey began, selling items collected during his travels back home in England. He initially started The Broke Backpacker as an email list, later evolving it into a site in 2013 focusing on budget travel information. Will's travel experiences in less touristy countries like Iran and Pakistan led to unique content that when combined with his outreach efforts, attracted media attention and high-profile backlinks. He began earning income from sponsored posts and later ventured into small group tours, providing a cash injection to go all in scaling the website and team. The site gained immense popularity, reaching 1.5 million unique users a month before COVID caused a significant setback. But despite some struggles and his carefree demeanor, Will Hatton proves to be a wizard in his entrepreneurial pursuits. He discusses his strategies for brand building, systematizing his content needs for maximum results, and following through to reach his goals. He covers the importance of building real relationships with affiliates, managing the team and content creation process, updating old content, and addressing the impact of Google updates on their approach to content creation. Will also shares his plans for the future, including focusing on the backpacker lifestyle, launching a podcast, and expanding his coworking hostel brand in Bali. If you're interested in hearing from a truly memorable entrepreneur with a lot of interesting stories and helpful insights - this one's for you! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 10, 20241h 2m

Open AI Sued by New York Times Over Copyright + Google Update on NYE?

Welcome back everybody to the first Niche Pursuits News Podcast of 2024! Jared and Spencer kick off the year with another great episode, offering a close-up look at all the news in the SEO, AI, and website creation world. This week they start off discussing the Google update on New Year's Eve, with people noting volatility in the SERPs and even upticks in traffic in a reversal of the effects of the HCU. How difficult is it to gauge SERP changes that happened around the holiday period? What changes in traffic has Spencer noted on Niche Pursuits between December and January? Listen to find out their thoughts. The next topic Spencer and Jared cover is The New York Times' announcement that it's suing OpenAI and Microsoft. Millions of articles from the NTY were used to train the OpenAI model, and a lot of the content that was used was behind a paywall. Meanwhile, the media outlet spends millions of dollars to have professionals write and produce its content, and now OpenAI is using that information freely and making it available to everyone. Notably, this includes information from The Wirecutter, with the result that the NYT isn't collecting the affiliate commissions. But what's at the heart of this lawsuit? Could this set a precedent for how copyright law is interpreted? Does the media company have a strong case? Tune in to hear the discussion. Still on the subject of OpenAI, Spencer and Jared talk briefly about its offer to pay publishers between $1 and 5 million in compensation for their content. They agree that it's far less than what publishers should get, especially considering that the NYT could be earning over 2 billion a year. What's going to happen moving forward? Can AI be contained at all? Google seems to be moving ahead with, and making changes to, Bard, and now it's going to implement its Google Assistant with Bard. Bard will power the Assistant to make it smarter and to make better recommendations. But how will this affect content creators? In other Google Bard news, a paid version of the tool is coming, which hasn't even been announced officially by Google. How was the move to a paid model discovered? And how might the payment plans work? Listen to hear Spencer and Jared's predictions. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about his year-long experience in the Amazon Influencer Program. He made $6179 in December, and his entire revenue for the year is $17k+. Although he officially started in January, it took him a while to ramp up video production. What is Spencer's plan moving forward? Listen to hear what he has in store and why he's approaching his side hustle in this way. When it's Jared's turn, he shares some surprising stats from his Amazon Influencer Program side hustle. Although his December numbers were good, coming in at $4026, his November earnings were higher. Overall, for the year he earned $18k+ and although he started in May, he took a different approach to video production than Spencer. He also talks about progress with his Weekend Growth newsletter and YouTube channel and how he has finished the year with just under 4.5k subscribers. He shares some of his monetization methods as well as his inspiration for starting this side hustle. As for the Weird Niche Sites of the week, Spencer goes first with an Online Stopwatch, a simple website with a free stopwatch and countdown timer. It has ads everywhere and also offers a premium paid stopwatch feature. Who might this type of subscription appeal to? With 2.2 million organic visitors per month, according to Ahrefs, and double that according to SimilarWeb, could this site be generating around $50k per month in ad revenue? Jared's Weird Niche Site is National Today, which highlights the current holidays around the world. This DR81 site ranks for 1.4 million keywords and has organic traffic of 4.4 million, but what does Jared discover when he scrolls down the homepage? What type of content are they publishing? Don't miss their thoughts on this ultra-successful site. And that brings us to the end of another episode of the podcast. We're hoping you feel up-to-speed on the latest happenings in the industry, excited to start your side hustle today, and inspired by some weird websites that are killing it online. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 5, 20241h 7m

Your Survival Guide to SEO in a Rapid Google Update World With Gael Breton

Want some expert help reaching your online marketing goals? Authority Hacker co-founder Gael Breton is back on the podcast to shed some light on the ever-changing SEO landscape. Google's Helpful Content Update (HCU) had a big impact on many niche sites, and so Gael dove into the data to decode what is and isn't working to share some pretty surprising insights with us. He first discusses the evolution of SEO practices, emphasizing the challenges of creating content based solely on search intent and the need for more user-friendly and engaging content. And he has some great examples of sites doing this that have grown traffic by as much as 2000+% despite the updates. These aren't your typical niche sites publishing 3000-word 'SEO' articles based on what existing articles say. They're doing real reviews, including tons of visual content to be more like a 'comic book', and being rewarded for it. The role of YouTube and social media in building credibility and trust with real people is also discussed, and Gael emphasizes the increasing importance of transparency and identity in your online presence. Of course, the impact of user-generated content (UGC) on Google is also discussed, including probable future changes in the SERPs and potential effects on site traffic. Overall, it's an important discussion about the online marketing business model, its ongoing evolution, and what we should all likely be doing to adapt, overcome, and ultimately succeed. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jan 3, 20241h 9m

The 3 Most Popular Podcast Episodes of 2023...

Welcome back to another episode of the Niche Pursuits News podcast! This week Spencer and Jared decided to do things a little bit differently. As the year is coming to a close, they decided to talk about the 3 top Niche Pursuits podcast episodes for 2023, as well as their personal favorites. Spencer explains how he collected the data to determine which episodes were the most listened to this past year, and then they kick off the episode by talking about the third most listened-to podcast, which was the interview with Grady Hudd. Grady grew his niche site to $9k per month in 2 years with no SEO experience. Spencer and Jared talk about why they think this was such a popular podcast. Grady's relatability was probably key, and it's likely that many beginners connected with his situation. The second most listened-to episode was Forrest Webber, who talked about how he grew his portfolio to $40k a month after replacing rental properties with websites. They talk about his story, the important mindset shift that brought him so much success, and how he scaled his business. The most popular podcast for the year was with Shelly Marmour, a travel blogger who grew her monthly income from $700 to $52k per month in 1 year with affiliate SEO. Shelly's story was also relatable and inspirational, as many people could probably identify with where she was in the beginning and were interested to see how she grew her business so incredibly. Then Spencer and Jared share their favorite episodes of 2023. Jared's favorite was Cyrus Shepard's episode on internal link building and he described the interview and the information shared as incredibly succinct and easy to understand. The episode was packed with actionable tips and insightful details about internal linking based on a data-heavy study that Cyrus did, and he talks about everything from Link Whisper to link sculpting. Spencer's favorite was how Kevin Espiritu grew his gardening site from $400 per month to 8 figures per year, which is also a story that most people can relate to. He started out like most of us, building his site back in 2016, and today he's making over $10 million per year. He did it by growing his website first, then his YouTube channel and his social media channels, and then he launched his own products. What Spencer and Jared especially like about this episode is his approach to plateaus in his business and how he acquired another website and merged the two into a massively successful brand. And that brings us to the end of this episode of Niche Pursuits News and the end of another year of Niche Pursuits podcasts that seek to motivate, educate, and inspire. Here's to another year of learning from one another and to a very successful 2024! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 29, 202337 min

How This Disney Blogger Gets 35 Million Monthly Pageviews

Kurt Schmidt is an extremely successful site owner who is back on the podcast to discuss all sorts of traffic and content-related topics. Kurt is the owner of a portfolio of Disney-focused sites generating HUGE amounts of traffic. He is a true expert in Google Discover and other alternative traffic sources. And with all the Google updates, there's perhaps no better time to pick his brain. One of the big changes he's made this year is shifting focus from prioritizing page views to user engagement metrics like time on page, highlighting the importance of engaging content. Ingrained in all of his sites is the importance of balancing tried and true, evergreen topics with up-to-date, trending, and conversational content. His team does a great job of creating content fast for the newsy topics in the niche as well as long-term organic traffic. There was even a period when they were publishing 90 articles a day, but at such a scale comes issues of quality control and fact-checking. So, Kurt offers up a ton of wisdom on solutions that will interest and help site owners of all sizes. For instance, creative ways to tackle the same topic in fresh and unique ways, tips on AI, as well as various new traffic sources to pursue. Overall, Kurt gives us yet another insightful look into online publishing, with awesome tips and strategies to help you get more traffic and make more money. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea...

Dec 27, 20231h 5m

Google Removing 3rd-Party Cookies, an SEO "Traffic Heist," and a $13 Million Weird Niche Site

Welcome back, Niche Pursuits fans, to another episode of the podcast. As always, Spencer and Jared cover the latest news in SEO, AI, Google, and everything content creators and website owners need to know. This week they kick off the show talking about how Google has been discussing its plans to get rid of third-party cookies for a long time now. The underlying argument is that consumers in the UK, Canada, Europe, and increasingly in the US don't like the idea of Google collecting all of their private data, which is then used for advertising purposes. The main issue is privacy. But Google has finally announced its plans to really truly get rid of them and it all begins on January 4th. The roll-out is going to be gradual and may be completed by the end of 2025. The big questions are how will this impact advertisers and website owners? Will display ads decrease? Will RPMs decline? Does this have a connection to the anti-trust suit? At the moment, it's really a speculation game, but tune in to hear what Spencer and Jared think might happen. Then the conversation shifts to a tweet from Jake Ward, about how he stole millions in traffic from a competitor by using AI to write articles based on all of his competitor's keywords. The tweet was essentially a marketing ploy to promote his AI tool, and it went viral. The bad news is that his tweet was seen by Google and his site was hit with a manual penalty because of copied content. Traffic tanked as a result. Why did Google penalize his website? What alternative strategy does Spencer suggest? Does the fact that it's AI content factor into their decision? Has Google changed its position on AI content? What are the general takeaways from this story? Listen to hear what Jared and Spencer think. The conversation shifts to the ever-changing landscape of artificial intelligence and offers an overview of the changes that Google has had to implement since OpenAI appeared on the scene. They discuss spammy results and the future of spammy AI content as well as the role brands play in ranking. In the Shiny Object Shenanigans portion of the podcast, Spencer reports that his Amazon influencer side hustle is going really well. So well, in fact, that he has seen massive earnings in the month, including some $500 days. During the last 30 days, he earned $6800+. Although he hasn't uploaded any videos since last week, he does have additional videos ready to go and is hoping to break $7k in the next few days. Jared shares his experience with the program recently, and he's seen his 30-day rolling total at slightly under $6k and expects to be under $5k for the month of December. Although he killed it on Black Friday, his earnings have been lower this past month. Also, something "happened" to his star product that had been driving the bulk of his earnings until now. Listen to the episode to hear what he discovered, and hear what he and Spencer plan to do with the program next year. Moving onto their weird niche sites, Spencer shares Elfster, Which is a website and an app that helps you conduct Secret Santa gift exchanges. It can also recommend gifts, which allows it to make money from affiliate sales and sponsored product placements. He shares its highly seasonal traffic graph from Ahrefs, with 1.5 million organic visitors in December 2022, and appears to be trending up. The rest of the year, they're still getting incredible traffic and are a multi-million dollar business. Listen to the episode for more details. When it's Jared's turn, he shares Campsite Photos, a site he uses often. You can enter just about any campsite in the US and check out photos so you can decide if it's the right fit. You can answer questions like if it's flat or not, if your trailer would fit, etc. and is incredibly helpful if you're into camping. This DR43 site is ranking for 119k keywords, and has organic traffic of 150k, according to Ahrefs. The site is monetized with ads, and it offers a service where it finds you a campsite if the one you want is booked. Check out the episode to hear more observations about Jared's weird site! And that brings us to the end of another great episode. We hope you're feeling inspired and informed, and don't forget to come back next week so they can bring you up to speed on the latest happenings. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 22, 20231h 10m

He Has 56 Million Rankings on Page 1 and Makes MILLIONS

Prolific site owner James Dooley joins the podcast to give a masterclass into the rank and rent business model. This is where you rank a website and rent it out to a local business seeking inbound inquiries. It's an approach that has helped him become a millionaire many times over. And with over 14 years of experience and over 850 paying sites in 650 niches, he has lots of important advice site owners of all types need to hear. In general, he emphasizes the importance of having a strategy for your site. For the rank and rent model, in particular, he suggests starting with a broad domain and creating industry-related content to attract traffic and engagement. He believes traffic and behavioral signals are key ranking factors. And with this ranking site, you can engage local businesses to understand their needs and discover the most profitable subtopics within the industry. This strategy involves building location-specific pages targeting niche keywords, using various on-page optimization tools, creating a diverse backlink profile, and foundational links like citations, a social fortress, and internal linking. As you can imagine, there is a lot of overlap with building affiliate marketing content sites, and the conversation covers the similarities and differences between these types of sites. James also has a lot of important advice regarding maximizing the profits of all kinds of sites, common mistakes found, and easy solutions. Overall, this is a dive into the rank and rent model, with valuable insights and strategies all site owners can benefit from. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 20, 20231h 5m

Google Responds to Parasite SEO, Amazon Influencer Side Hustles, and a Belt-Checking Website

Welcome back, Niche Pursuits News fans, to the latest episode of the podcast, where Spencer and Jared break down the most recent events in SEO, website development, and content creation into bite-size pieces. Get ready for their insightful analysis and actionable tips and, as always, a good dose of inspiration for your businesses. It's another episode of the podcast and another opportunity to talk about Google completing, yet again, another of its updates. The November Reviews Update has officially concluded, after about 5 weeks. Spencer and Jared talk about the extended duration of recent updates and what this might mean for sites impacted by the HCU. Will these updates be baked into larger updates in the future? What should content creators who do a lot of product reviews do moving forward? And what happens to you in future updates if your site has been deemed " unhelpful?" Check out the episode to hear their thoughts. For a bit of good news, they then talk about how Google's How-To rich results seem to be returning to Search. Check your Google Search Console to see if you're getting any clicks and look for ways to optimize it. Moving along, the next topic is parasite SEO and the fact that reviews are currently appearing on Harvard University's official website. GoogleLiaison's Danny Sullivan recently tweeted that Google is aware of this and taking appropriate measures, but still, this raises questions. If Google previously positioned sites based on their link profile and pagerank, the algorithm no longer works when authoritative sites start publishing review content unrelated to their topical authority and ranking on page one, so how do they fix this? Spencer and Jared discuss a few ideas. The next order of business is Google's new AI Studio, a web-based tool for developers to allow them to create Gemini-based chatbots. Jared turns to ChatGPT to find out more about how it works, and they both brainstorm about how they might use it. Tune in for some clever ideas! Moving on to the Side Hustle Shenanigans, Spencer and Jared both have exciting updates on their Amazon Influencer Program performance. Spencer reports that he's published over 1000 videos and has already earned over $5.5k for the month. When it's Jared's turn, he reveals that he's earned over $6200 for the month so far, and shares some details about which video is bringing in the most commissions. They both talk about their ideas for strategies going forward, as well as the importance of just getting started. When it comes to Weird Niche Sites, Spencer kicks things off with Keep The Score, a very professional-looking DR40 website that lets you keep score of any type of competition you have going on. Traffic could be between 28k (Ahrefs) and 195k (SimilarWeb) per month. They talk about some of the site's unique features, what keywords are driving the traffic, and how it's earning money. Jared reveals his site, Belt Checker, for Brazilian jiu-jitsu practitioners. You can create a profile and then enter all of your information like competition history and belt promotions, you can track your injuries, and much more. This DR46 site ranks for over 10k keywords and has over 18k indexed pages, so it's a pretty solid website. How many users does it have? Was it affected by the HCU? Was the site built for SEO? And, perhaps most importantly, what can we learn from it? You get all this and more when you listen to the latest episode of the Niche Pursuits News podcast, so don't miss this one! See you all next week when Spencer and Jared tackle new topics and offer even more ideas you can apply to your own projects. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea...

Dec 15, 20231h 4m

He Bought a Site With ZERO SEO Knowledge and 50x'ed Earnings

Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com. He acquired the site on Flippa in 2012 for $3,000. At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month. This all presented a whole new world for him, as he had zero prior SEO and site-building experience. Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year. Brock attributes much of the site's success to its history, branding, well-rounded content, and some link juice from a large brand's fun little PR confusion he describes. He's largely taken a hands-off approach to content production but still manages to produce quality content. Which he emphasizes is the result of hiring good researchers if you can't access subject matter experts. It's interesting to hear about his mostly outsourced content creation model and his strategy for hiring writers through Upwork. And its especially interesting to hear how affordable his writing team is, which has stuck with him over a long term. He also shares insights on content monetization strategy, primarily relying on Mediavine and Amazon Associates, with a 90-10 split in revenue. And Brock highlights how he maximizes ad revenue through content structure and layout, highlighting the importance of ad impressions and reader experience. He finishes things off with his plans for maintaining the site's stability and growth, including potential future strategies such as video content, email list building, and improving reader engagement. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 13, 202353 min

Google Search Team Deletes Tweets, Gemini Pro, Amazon Influencer, and 2 Weird Sites

Hey everybody, welcome back to the latest episode of the Niche Pursuits Podcast. Like they do every week, Spencer and Jared cover the latest happenings in the Google, SEO, and content creation space so you can feel informed and make the best decisions for your business. The first news item they discuss is a tweet from Barry Schwartz noting that Danny Sullivan and John Mueller from Google had deleted some of their previous tweets about the Helpful Content Update. What does this mean? The HCU is not being rolled back, but what would lead them to delete their previous tweets? Is there a glimmer of hope for the people affected by the update? Is the potential December update actually a "rollback?" Or are we all reading too much into this? Spencer and Jared have a few thoughts to share on the subject. The next topic is Google's new update, Gemini Pro, which is already rolled out into Google Bard. A ChatGPT competitor, this is an advanced multimodal AI model that will be part of the Google Search experience very soon. Jared and Spencer talk about how Gemini and SGE are actually in conflict with what Google wants and show a few examples. What happens when Spencer pokes around to test Gemini out? What are the implications and how will this look going forward? Listen to hear what they think! The next news item is how there are continuous leaks of information and tidbits of Google's strategy that have been coming out as the company faces its major anti-trust lawsuit. Most recently, an article was published that offers a ton of insight into how Google works behind the scenes. Spencer and Jared share a few of the highlights, like Google's many ranking signals, the use of keywords, how websites are rated and tested, and the Navboost system. Listen to the tidbits that surprised them in the super-detailed article. Moving on to the side hustles, Spencer gives an update on the Amazon Influencer Program. He has 967 videos live and he shares a screenshot for over $3k in earnings for the last 30 days. He talks about the cost of outsourcing his videos, and he and Jared talk about whether they think earnings are up because of the holidays or if this upward trend will continue. In the ongoing competition between the hosts, Jared talks about reaching the 1000-video mark and his most recent earnings from the program, $4600. This is a great performance for a side hustle he started just a few months ago. He and Spencer talk about the enormous possibilities of this side hustle and share an inspiring story of a podcast listener who earned $11k in November from the program and started in July! The big picture message is that there are lots of side hustles out there that anyone can start and potentially earn life-changing money if they're willing to put in the work. Spencer then goes on to share his weird night site, which may very well be someone's side hustle: Flpbk.io. This cool, little website lets you submit a 1-minute video and they will turn it into a flipbook and send it to you. Although this website ranks for 0 keywords and only gets about 17k visitors per quarter, which is probably direct traffic and social. That being said, if the traffic is targeted, the website could be quite profitable. Jared shares his weird niche site next: Celebrity Cutouts, where you can buy masks, large heads, and life-size cut-outs of your favorite celebrities. This DR28 site is doing pretty well, ranking for 47k keywords and getting 17.5k a month in traffic. They discuss how it's most likely a print-on-demand business and encourage listeners to take advantage of the holiday sales to buy loved ones cutouts of their favorite celebrities. And that brings us to the end of another episode of the Niche Pursuits Podcast. Hopefully, this episode inspires you to start that side hustle and keeps you informed of the latest SEO news. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 8, 20231h 9m

My Blackjack Side Hustle Turned into 450k YouTube Subscribers and a 7-Figure Business

Today on the podcast, founder of Blackjack Apprenticeship Colin Jones shares his journey from being a professional blackjack player to building a successful online brand. He's built both a popular website and YouTube channel for his business and combined, they help him bring in 7 figures per year. He joins us to share a ton of actionable tips based on his own experience. Initially, he focused on search engine optimization (SEO) for his website, but soon realized the power of video in boosting traffic and engagement. So he began creating high-quality videos for his landing pages, resulting in increased traffic and click-through rates. Over time, Colin realized he'd have to approach YouTube differently, shifting his focus from ranking in search results to creating content that would engage and retain viewers. Thumbnails and the first 30 seconds of a video capture viewers' attention and encourage them to continue watching. And to attract viewers, Jones split tests thumbnails, comparing the process to marketing a movie, with the thumbnail acting as the movie poster and the first 30 seconds as the movie trailer. But he also emphasizes several times - the importance of watch time and delivering value throughout the entire video. And maintaining quality and value throughout the entire video is essential for retaining viewers' attention. Understanding the audience and their interests is key to creating compelling video content. Researching successful YouTube videos in the same niche can provide insights and inspiration for creating engaging content. And Colin shares a bunch of great tips, some of which may surprise you. For instance how audio quality and lighting trump camera quality. Short-form content, such as YouTube shorts and TikTok videos, can also be a valuable addition to a video strategy and attract new subscribers. Monetizing that audience isn't always easy though. And Colin emphasizes the importance of having a valuable product and creating content that speaks to the ideal customer. Video is found to be more effective in building trust and likability compared to written word alone. The goal is to provide value through YouTube videos and gradually lead viewers to the website (in a non-salesy way). On the website is where the more sales-focused videos can be found. Even showing how embedding videos have helped his SEO with an increased time on page and EEAT. Colin even shares how camera-shy people can make use of YouTube to grow their business, such as using voice narration with B-roll or partnering with experienced YouTubers. Overall, Colin Jones shares a masterclass in how to leverage video to boost traffic and engagement with your business. By focusing on watch time, delivering value, and understanding your audience, you can create compelling content that grows your audience and business. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Dec 6, 20231h 1m

Sports Illustrated Caught Publishing AI Content, Amazon Influencer Update, and 2 Weird Niche Sites

Welcome back everyone! It's Friday, which means it's time for another episode of the Niche Pursuits Podcast. A lot happened this week so there's a lot to talk about. Join Spencer and Jared as they discuss and analyze the latest happenings in the SEO, AI, and content creation space. The first news item they cover is the Google Core Update and the fact that it has finally finished rolling out. How long did it last in the end? What kind of movement did Jared and Spencer see? Was there a reversal from the HCU? Are there any updates currently underway or coming in the future? Tune in and find out! Then Spencer and Jared shift the conversation to a slightly more controversial topic: Sports Illustrated allegedly published a ton of content written by AI-generated writers. When the articles were deemed as potentially AI-generated, the team at Futurism pressed Sports Illustrated, which then deleted all of the content and issued a response. What did they say? What do Spencer and Jared think about the situation? And how does EEAT play into all of it? The next topic is how the Canadian government has reached an agreement with Google on the Online News Act. Google has agreed to pay online Canadian publishers around $100 million a year to publish their news content on Google. This is clearly a win for news publishers, who are going to get paid, but it raises some interesting questions. Why did Google agree to pay? Will other countries follow suit? Will it go beyond news publishers at some point? In more Google news, the number of companies who have blocked Google from crawling their sites and using their data for Bard has increased by 180%. Jared and Spencer have talked about this situation previously, but in that case it was the GPT OpenAI bot; now it's the case with Google-Extended. What about this article really riles up the hosts? Spencer gets especially riled up sharing that Google Bard is now summarizing YouTube videos. Not only can you get a summary, but you can also get a transcript. Spencer gave it a test drive with one of his videos. What was the result? Was the summary accurate? The result is pretty funny, so check out the episode to see why. Moving along, the next topic is X (formerly Twitter), and how some brands have paused their advertising campaigns while others have stopped altogether. As a result, the platform may lose up to $75 million in ad revenue by the end of the year. This is attributable to the fact that Elon Musk is a bit of a loose cannon, he's making offensive statements, and there are also lots of changes to the platform. What does this mean for other advertisers? Could this be part of Musk's overall strategy? Last but not least is news from Amazon, which has launched a new AI chatbot for companies. This chatbot is not a competitor for consumer-facing chatbots but, rather, for companies to use for their businesses. Think financial projections, policies, and procedures. What is AWS and how is it involved? And what might the name of the chatbot be a reference to? Listen to the podcast to hear what Spencer and Jared think about it. Moving into the Shiny Object Shenanigans portion of the podcast, Spencer talks first about his progress with the Amazon Influencer Program. With 954 videos currently published, how did he do during Black Friday and Cyber Monday? Jared then shares his progress with the program. Currently, he has 982 videos live, but how did he do during the big shopping days? After talking with other members of the program, Jared also has an interesting theory about how to increase earnings during this period next year. He also talks briefly about Weekend Growth, progress, and new developments. As for their Weird Niche Sites, Spencer goes first with Katie Goes Platinum—a site that's more unique than it is weird. Katie documents the process of letting her hair gray gracefully and seeks to inspire others. She's got ads and digital products, not to mention a YouTube channel and a section featuring her web stories. A little research shows that back in 2020, she was earning $6k per month from her site—a figure that has most likely increased since then. Jared's Weird Niche Site is Hood Maps, which creates funny maps for different cities. He and Spencer take a closer look at a few of them and share some of the entertaining descriptions. This DR41 website doesn't have any display ads but it does rank for 50k keywords. But how does it collect the descriptions for so many maps? And is it making any money? And that brings us to the end of a jam-packed episode. See you next week when Spencer and Jared tackle the latest headlines and serve up more information and inspiration. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Nic

Dec 1, 20231h 6m

How Julian Goldie 10x'ed His Productivity and SEO Results With ChatGPT

SEO, YouTuber, and AI expert Julian Goldie joins the podcast to give us a masterclass in AI jam-packed with actionable tips and free tools to help boost our productivity. He begins by discussing two ways to scale content using AI: one-click article generators and AI-assisted editing by virtual assistants. Julian recommends using ChatGPT and its plugins, such as Web Pilot, to generate optimized content outlines for articles. He explains that training ChatGPT involves inserting custom instructions to make it act in a certain way, such as using personas or following specific writing styles. API access to ChatGPT is another useful tool for scaling content production, as it allows for the generation of hundreds of articles per day. Julian also explores other applications of AI in content creation, including density analysis, expert citations, and topical maps to build topical authority. He highlights the power of using ChatGPT for various tasks, such as creating topical maps and generating keyword ideas. Furthermore, Julian emphasizes the importance of using AI tools like WebPilot and Dali3 to enhance content by adding videos, images, tables, and other forms of media. He shares his personal experience of leveraging AI to streamline his marketing efforts, replacing a five-person team with himself and a few virtual assistants empowered with ChatGPT. To implement AI effectively, Julian suggests taking a systematic approach, starting with a time audit to identify tasks that can be automated for maximum efficiency. He encourages content creators to focus on one high-leverage task at a time and gradually incorporate AI into their workflow. Julian concludes by recommending his YouTube channel for actionable insights and real-world examples of using AI in content creation and marketing. In summary, Julian Goldie provides valuable insights into the impact of AI on content creation and SEO. He discusses various AI tools and techniques, such as ChatGPT and its plugins, API access, and AI-assisted editing. Julian emphasizes the importance of using AI to enhance content with media elements and shares his personal experience of streamlining marketing efforts with AI. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 29, 202356 min

The Open AI Drama, New Google Features, the Best Black Friday Deals, and a Weird Cloud Niche Site

Welcome back to another episode of the Niche Pursuits Podcast, where Spencer and Jared cover the latest news in SEO, AI, affiliate marketing, and content creation. As always, there's a lot that happened since the previous episode, and they talk about the best Black Friday deals, so don't miss this one! The first news story they cover was the major upheaval at OpenAI over the last few days. Essentially, the board ousted Sam Altman as its CEO due to a lack of confidence and trust in him. This led to a whirlwind of events: other employees quit in solidarity, he was hired by Microsoft, and then the board at OpenAI changed course and hired him back. What does this all mean and how will it eventually play out? How did Sam and Microsoft really fare in this debacle? And how does this ultimately impact content creators? Tune in to hear Spencer and Jared's takeaways. The next bit of news they cover is that Google is testing out a "Simple Search" function, which would allow users to filter their search queries and simplify them. How exactly does it work? What does this mean for the Search Generative Experience? What is Google really doing as it implements all of these changes? And what does it mean for bloggers? Listen and find out. The next topics are about shopping, which could not be more appropriate, since it is Black Friday after all. Google is now using AI to help people shop for their holiday gifts. Spencer and Jared discuss how it works and show the demo. Essentially, AI will help refine gift categories and help people find exactly what they're looking for. The new functions even let you virtually try on clothes! In other shopping news, Amazon has announced that, on Black Friday, its Prime Video will feature shoppable ads, allowing users to scan QR codes to make "instant purchases" during the NFL game. Speaking of shopping, as it's Black Friday, Spencer and Jared forgo the usual Shiny Object Shenanigans portion of the podcast to share some of the biggest and best deals they've seen this season. They talk about special discounts on Spencer's tools, like Link Whisper and Rank Logic, as well as on Jared's photography course. To save big on the best tools, check out the Niche Pursuits Black Friday Deals page! As for this week's Weird Niche Sites, Spencer goes first and reveals Rhyme Zone which, as the name suggests, identifies words that rhyme with your chosen word. The extensive results are organized by syllable. But what's really shocking is how much traffic the site gets! It's off the charts! How is it monetized? And what could it do better to earn more from ads? Listen to the episode for all the details. Jared's site is a bit more whimsical: Cloud Appreciation Society. This weird site features everything from the cloud of the day and cloud of the month to a "Recent Clouds Spotted" section. It also has a very cool UGC feature that Jared and Spencer discuss, as well as the possibility of buying a membership. Is this DR69 site ranking for a lot of keywords? How is it probably doing in terms of revenue? And that brings us to the end of another episode! Hopefully, you feel like you're in the loop and caught up on recent happenings with Google and SEO. See you next week for another jam-packed episode! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 24, 202351 min

How to Grow an Email List Faster and Make More Money from Subscribers with Matt Molen

The importance of email marketing in today's digital landscape is front and center in this excellent podcast episode. Matt Molen is an expert in email marketing and shares his background and experience in helping content creators grow their email lists. And the conversation is particularly timely with the changes in Google's algorithms and the disappearance of cookies, highlighting the need for building a brand and owning your audience through email marketing! Three avatars are identified: Those not doing email marketing, Those doing the bare minimum, And those making a go of it but not seeing significant results. The key to growing your email list is to identify your biggest source of traffic and create lead magnets that address their specific problems. And Matt emphasizes the importance of using existing website traffic (be it SEO, Pinterest, etc.) as the source for list growth and suggests creating targeted lead magnets that solve specific problems for visitors. Lead magnets can include quick start guides, PDFs, eBooks, calculators, quizzes, and more. Even repurposing existing content and making it relevant to the audience landing on your page or post can help improve email list growth. The success of lead magnets depends on the message and solution they provide rather than the specific conversion tool used. Segmenting your audience allows for more targeted and personalized email marketing, leading to higher engagement and conversions. Monetizing your email list requires serving your audience with relevant content and building trust before presenting offers. Consistently sending valuable free content helps establish trust and credibility, making it more likely for subscribers to purchase paid products or services. Other successful monetization strategies include creating communities, courses, physical and digital products, affiliate offers, and getting sponsorships. It's important to create a sense of urgency and scarcity in your email offers to encourage action. To grow your email list faster, consider using tactics like pop-ups, calls to action, Facebook or Instagram ads, YouTube pre-roll ads, and partnerships with other creators. Trial and error is necessary in email marketing to find what works best for your audience. And Matt also dives into the best tools he believes can help with email automation campaigns as well as the biggest mistakes people make in email marketing! Hope you enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 22, 20231h 4m

Apple Gets 36% of Google Ad Revenue, New Google Experiments and Updates + Weird Niche Sites

Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortable—there's lots to cover this week! The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses made a mistake on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple's Safari browser. Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it did not want this data to be revealed. What does this mean for other search engines? Does Google have a monopoly in the search engine market? Or, maybe a better question is, how good is Google really? Does it need to go to these lengths to become the default browser? Is the quality of its search actually getting worse? And what is the science behind being the "default?" The next news item up for discussion is Google's announcement about new ways that users can find what they're looking for on Search. Google is testing out three features: allowing users to follow topics that they're interested in by adding a follow button, adding a perspective filter to allow users to get the best first-hand knowledge on a topic, and including information about content creators to highlight their expertise. What other potentially controversial announcements has Google made with regard to new features? What's the role of AI in all of this? Tune in to find out! Jared and Spencer then talk about Danny Sullivan's recent presentation at brightonSEO. The Google Search Liaison essentially told attendees to get ready for even more changes, tweaks, and improvements to Google's search rankings. To get a peek at his full presentation, head on over to Twitter, where he posted all the slides and see for yourself. But what were the overarching themes? Listen to the podcast to hear Jared and Spencer's impressions. When it comes to Shiny Object Shenanigans, Spencer goes first and talks about his adventures building a faceless YouTube channel. He offers a summary on Twitter, but the gist is that he started uploading videos and one video went viral in May and got 474k views. He started to earn money and was making plans for the future when his viral video got hit with a copyright notification and had to be taken down. How have things gone since then? What's in store for this side hustle? Listen and find out what Spencer's doing now! When it's Jared's turn, he gives an update on his Amazon Influencer Program side hustle which, if you've been tuning in over the last few weeks, has been particularly volatile. The good news is that earnings appear to be picking up, so stay tuned to see if he sees a full recovery. He also talks about his photography course on Weekend Growth and the importance of having high-quality photos, particularly in view of all the changes in Google. His course, which offers useful tips for non-professionals, is celebrating its 1-year anniversary. Don't miss out on the chance to get it! Jared's offering it for 50% off with the code "Niche Pursuits." When it comes to Weird Niche Sites, the co-hosts really capture the weirdness of the web. Spencer reveals his '90s-looking website, Disk Prices, which is essentially a list of hard drive prices and their different characteristics. All of the links are Amazon affiliate links, and search engine traffic varies according to the source: 2600 organic searches per month according to Ahrefs, 20k according to SimilarWeb. How is the website updated? How is it doing on mobile? How did it fare during the HCU? What are the key takeaways from this website? When it's Jared's turn, he shows his love for cats with Cat News Headlines. It's a repository of daily (and probably) manually updated cat news from all over the web. This DR4 site only ranks for 250 keywords. The main articles it's ranking for are cat food reviews and, in general, the site isn't doing especially well. What do they think of the design? What is the site doing correctly (if anything)? And that brings us to the end of another great podcast. We hope you feel informed of all the latest news in the SEO space and inspired to launch or continue your business projects and side hustles. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 17, 20231h 1m

Portfolio vs Single Brand: Brad Wayland Shares Insights From 80+ Exits & 20+ Years in Online Business

Brad Wayland from Quiet Light joins the podcast to share his expertise and insights into whether it's best for you to grow a single brand or a portfolio of sites. With over 2 decades of experience in all aspects of the online business world, he offers a TON of value to all site owners. The conversation kicks off describing various ways to own web or digital assets: A solopreneur with one website A solopreneur with a portfolio of sites Having a team for one website Having a team for a portfolio of websites He highlights some of the key perks and pitfalls of each approach, emphasizing that owning a portfolio may not be for everyone. The solopreneur lifestyle allows for complete focus and dedication to one project, which can lead to potential success. However, being a solopreneur also requires managing limited time and responsibilities, which can be challenging. Brad says that successful solopreneurs often have a long-term commitment to their work and prioritize it over other activities - emphasizing the term 'grind' several times. As a result, this model can lead to significant financial success and high levels of achievement. The key though is to resist the ever-present temptation to chase shiny objects. Brad describes how diversification of projects and thus focus can be a pitfall for entrepreneurs, and buying and acquiring multiple businesses without proper management can lead to failure. And Brad shares his personal experience buying businesses in niches he wasn't passionate about and the negative impact it had. He emphasizes the importance of dedicating time and energy to rethinking strategies and staying passionate about the topic. Operating at a high level and achieving long-term success requires a special mindset and creativity. Simply following a checklist of industry trends and best practices is likely not enough to stand out to the best in your niche. In short, Brad recommends doubling down on focus and intentionality in business. He encourages you to prioritize and not spread yourself too thin. If you're an exceptional entrepreneur (such as Syed Balkhi - the example he uses) who can attract excellent people and manage several projects at once - then great! But it's best to reflect honestly on your abilities - and most people will find they're best served focusing on a single project and grinding to the finish line (in the form of a big exit to financial freedom). Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 15, 20231h 4m

More Google Updates, The Verge and AI, Feedback for Google, and Wirecutter Making $6 Million/mth

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners. Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he's in contact with have been affected by Google's latest update. Did most websites see a recovery or more of a decline? What will happen as the update concludes? They also announce that the Reviews Update has also been rolled out. Will site owners be able to determine which update affected them and how? How is this latest update different from the HCU? How is Google going to handle update announcements moving forward? And will there be another update before the end of the year? Tune in to hear what Spencer and Jared think. Changing gears, Spencer shares an affiliate article in The Verge that is clearly written with AI with no human editing. Listeners of last week's episode will recall the discussion of a different article in The Verge complaining that the internet is overloaded with poor-quality SEO content. And here it is, spamming the web with SEO-optimized unedited AI content! Is their article ranking? And if it is, is it outranking truly helpful content written by humans who have actually tested the products? What do Spencer and Jared think about this case of parasite SEO? Listen to find out! Next up on the agenda is a very interesting tweet from Danny Sullivan from Google Search Liaison on how he brings people's feedback back to Google. Jared lauds this moment of transparency and Spencer wonders if this feedback could impact the way that Google Search works. Another tweet that made it into this week's news is about the New York Times' 3Q revenue numbers. Glen Allsopp did an excellent write-up after analyzing The Wirecutter, the Times' affiliate website. How much does he estimate it's bringing in per month in affiliate commissions? It's clear that "the little guys" can't compete with The Wirecutter, but what are Jared and Spencer's takeaways from this situation? In the last news item of the episode, Spencer shares that Elon Musk and Twitter recently revealed their ChatCPT competitor, Grok. Premium Twitter subscribers can currently sign up to the waiting list to test it out. Where will this go? It remains to be seen, but as Spencer says, it's always interesting when someone with very deep pockets gets into the AI game. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about the tool he created, Rank Logic, and its latest addition—a Google Analytics integration, which will be available for current users as early as next week. He talks about the different ways users will be able to analyze data and create custom reports, and how much easier it will be compared with using GA4. When it's Jared's turn, he talks about recording more videos for the Amazon Influencer Program, most of them seasonal. His goal is to hit 1000 videos by the end of the year. He also talks about celebrating the anniversary of the Photo Course on Weekend Growth and how his side hustles, and the opportunities that come with them, continue to grow and surprise him as well. Spencer shares his Weird Niche Site first: Miss Rachel Networth. He gives the backstory about Miss Rachel, a popular teacher on YouTube, and shares stats for the 3-month-old site, which has a DR of 63 and organic monthly traffic of around 30k. Is it a 301 from an older domain? What else does he discover when he digs deeper? What's his and Jared's theory behind the website? Jared's find this week is The Measure of Things, a very, very weird niche site that lets you enter a measurement and then compare that measurement to other "things." For example, 829 square centimeters is about 1/15th as big as a bath towel. Isn't that great to know? This DR52 site ranks for 17k keywords and has an organic search volume of 24k per month. What's super unique about this website? Hear Jared and Spencer break down the data they see in Ahrefs. And that brings us to the end of another great episode. We hope you're feeling informed and inspired, as always. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 10, 20231h 6m

How Aaron Anderson Builds 150+ Free and Relatively Safe Earned Links Per Month

Want a masterclass in effective link building strategies? Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years. Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales. He figured link building in particular matched his skillset and he was right. His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies. In fact, Aaron's agency has managed to earn links from top-tier sites like the New York Times and Men's Health through broken link building alone. The key challenge in this strategy lies in actually finding the broken links, which can even be best accomplished without tools - Aaron describes how. Then comes the process of manually finding the right person to contact. And Aaron also does a great job of explaining how the outreach email template used should be short, straightforward, and avoid fake flattery. The focus in broken link building is on finding broken links with intent problems rather than just 404 errors. The goal is to provide a replacement for the broken link that aligns with the original intent. And conversion rates can vary, but campaigns with recent broken links tend to have higher success rates. Then when it comes to resource page link building, the value of resource pages varies depending on the number of external links and the credibility of the curator. To be successful with this approach, brands need to have something of value to offer. And positioning the brand as altruistic and offering free resources can increase success rates. Unlinked mentions can also be an effective strategy, but it requires using multiple tools and search operators to find all opportunities. But Google search operators can help identify unlinked mentions and refine the search for better results. These types of earned links don't work for every industry though. And Aaron is honest about where it doesn't. Overall, Aaron does a great job of sharing ways you can get powerful and free links with tons of actionable tips to help along the way. And as he says, link building is merely one part of the equation. His focus is on finding opportunities where Google already likes the content and using links to accelerate or solidify Google's opinion to maintain a high ranking in the SERPs. Hope you take notes! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 8, 202357 min

Who Ruined the Internet? Google Core, Adsense, and Discover Updates & a Weird Niche Video Site

Welcome back to another episode of the Niche Pursuits News Podcast. This week's episode is seriously packed with a ton of important and interesting headlines in the SEO, digital marketing, and content creation space. So grab some popcorn, get comfortable, and let's get started! Spencer and Jared kick off the episode by talking about Google's latest announcement about an impending November core update, which started to roll out on November 2nd. We can expect to see the effects over the weekend. They talk about Google's explanation for the latest update and how there's also a review system update coming next week. Moving on, they share an article in The Verge accusing SEOs of ruining the internet. Spencer summarizes the 8000-word article and he and Jared discuss whether the author ultimately blames SEOs or Google itself for bringing down the quality of the internet. What does Jared think about the article? Is The Verge hypocritical for publishing an article like this? What happened to Danny Sullivan, the Google employee who responded to Spencer's tweet? Tune in to find out! The conversation then shifts to an article on Detailed, and a tweet, by Glen Allsopp, about product review affiliate keywords. Allsopp shares his findings after analyzing 10,000 search results and he shares some staggering statistics for sites like Reddit and Quora. The next news item on the agenda has to do with Google's efforts to fix a bug from the October 2023 update, which impacted Google Discover traffic. Does that mean people who got massive traffic from Google Discover recently will see it disappear? Will people without much Google Discover traffic see it increase? Continuing with news about Google, Spencer and Jared share an article that shows how Google is inserting paid ads among organic search results. They talk about the implications of this move and how it may or may not affect publishers. Then Spencer shares an article about updates to Google AdSense, as the network is shifting to per-impression payments for publishers. How will this impact their earnings? Why is Google doing this? Since the network has always been pay-per-click, this is a major change to how it functions. Tune in to hear what Spencer and Jared have to say. Jared geeks out on the last news item on the agenda, an analysis of Google's EEAT Knowledge Graph. A recent article took a deep dive into how Google understands what is and isn't expert content and the importance of getting into the Knowledge Panel and building a brand. Jared shares some good ideas on how to get Google's stamp of approval, so don't miss them! When it comes to Side Hustle Shenanigans, Spencer provides an update on his second faceless YouTube channel, for which the stats are underwhelming. As he is completely hands-off in this endeavor, his advice for anyone looking to do something like this is to be very involved and detail-oriented. Listen in to find out what he thinks about this business model. Jared reports on his Amazon Influencer side hustle, noting that October was his worst month ever. Why was this? What's driving all the volatility? What does he expect in the coming months? There's just a little bit of time left, and Spencer shares his weird niche site first: Astronaut.io. This fascinating site features videos from YouTube that have zero views. With 105k visitors over the last three months according to SimilarWeb, it seems that some people (mostly in Russia), are enjoying them. Jared's weird site is in the celebrity niche, Who's Dated Who, which offers the dating history of every celebrity you can think of. He and Spencer discuss the site's ranking system, how it might be getting its data, its use of a forum, and how it's monetized. This DR56 site is ranking for over 600k keywords, and monthly estimated organic traffic of 1.2 million. And that brings us to the end of another great episode. Thanks for tuning in for another week and getting the latest in SEO news. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 3, 20231h 19m

Delegate to Dominate: Find the Perfect Website Operator to Skyrocket Your Growth

Today, we're joined by returning guest Mushfiq - a prolific site owner, operator, and flipper for an all-encompassing look at site operators! With his 15+ years of operations experience and someone who hires lots of site operators for his agency, Mushfiq is a wealth of knowledge from both sides of the equation. The first half of the discussion is all about site operators: Who is best qualified to become one What the ideal operator avatar looks like Some of the reasons someone would become one Mushfiq explains that a website operator is someone who can take a site from zero to a revenue target, focusing on content management, SEO, revenue generation, and finding opportunities. And it's also here that Mushfiq and Jared highlight the important skills needed like: project management, strategy, and working well with a team of content creators, link builders, and virtual assistants. For the motivations for becoming an operator, there are also lots of interesting insights. For instance, operators can mitigate risk by gaining valuable experience working with different types of sites - knowledge that can then be applied to their own websites. And since he runs an agency offering these operator services, Mushfiq also shares his two-tier structure for website operations. PLUS, the max number of projects an operator should manage at one time. There really are tons of awesome insights here for anyone interested in pursuing this as a service provider. But eventually, the discussion moves to the owner's perspective. Hiring an operator can be advantageous for those who lack the time or expertise to effectively manage their own sites. And Mushfiq lists out the 3 typical options for these owners who lack the time: Let the website sit and eventually die, Sell it (although they discuss some challenges for personal brand sites), Or outsource it to an agency or virtual assistants. There are lots of factors to consider - and Mushfiq and Jared do a great job of covering all that's important. For instance, the challenges many feel when handing over a website to an operator. As they discuss, letting go of control and allowing the operator to take over is essential for a successful operator-owner relationship. But of course, trust is a crucial component for this, and it's important to find someone with a trustworthy background and a mix of successes and failures. And Mushfiq highlights successful owners as those willing to walk away and let the operator manage the property, have realistic expectations about quality, and understand the complexities of managing a website. They also break down the typical financial arrangement of this relationship. For both owners and operators, diversification is emphasized as a key strategy. Ideally, this arrangement can afford the owner more time to expand into e-commerce, newsletters, and other areas to build a brand and generate additional income streams. There's really too much value here to properly summarize, but if you've ever considered hiring an operator or supplementing your blogging income, this is a must-listen! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nov 1, 202359 min

Google Responds to Controversial SEO Tweet, Reddit Blocking Google, and 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News podcast! You definitely don't want to miss this one as it's packed with interesting insights and thoughts about events over the last week in SEO. After Spencer talks briefly about his positive experience promoting Link Whisper at FinCon, he and Jared dive headfirst into the big news of the week: Spencer's unexpectedly controversial post on X about how Google is slowly killing blogging. Much to his (and everyone's) surprise, Danny Sullivan, from Google, responded to his post and offered a few helpful tips and takeaways from the HCU. This exchange generated a lot of debate about the topic—over 130 threads on Spencer's original post. Spencer and Jared talk about the general confusion among site owners and content creators over the HCU and their efforts to understand what Google wants, and although Danny references this document to help people, people remain very confused and frustrated. They also talk about the difference between the HCU and previous updates like Panda and Penguin, and encourage everyone to check out the original post on X. Moving on, Spencer and Jared talk about the latest news about Reddit, as the platform is threatening to block Google. This decision hinges on Reddit's ability to reach deals with generative AI companies to pay for its data. What might happen to Reddit if it goes through with it? What would be the ripple effect? And what about the other 500+ companies that have already blocked their content from being scraped by AI? What would Spencer and Jared do if they ran Reddit? Tune in to hear them discuss the possibilities. The next big news is that the DALL-E 3 image generator is available in ChatGPT and it's free. With the right prompts, you can create whatever images you want. Spencer shares a few images he created using the tool, Jared talks about using it to successfully create YouTube thumbnails, and they discuss the quality of the images it creates. As for Shiny Object Shenanigans, Spencer starts by talking about his most recent results with the Amazon Influencer Program. He shares that his videos are back in the carousel and his earnings are around $2k for the month. Although he's finally cash flow positive with this side hustle, with 767 videos currently, what will the coming months hold in terms of earnings? Also, who's making more at the moment, Spencer or Jared? Listen to the podcast to find out which host is in the lead. Jared then talks about growing his Weekender Growth email list, which is now at 3k subscribers. He shares his challenges growing the YouTube channel, which has about 12 videos, +1k subscribers, and 2000 watch hours. He hopes to monetize it in the coming months, so stay tuned to see how that evolves! As for weird niche sites, Spencer's find of the week is the very colorful Sound Buttons World, which receives 575k visitors per month from organic search and has tons of sounds that users can download or link to. He and Jared look at the site's exponential growth and discuss why that may be, and they look at the types of keywords the site is ranking for. Jared shares his weird niche site, Day of the Week, which provides a lot of information about the days of the week, everything from the zodiac, birthstones, historical events, and more. This DR26 site ranks for 60k keywords, and Jared and Spencer are very surprised when they take a closer look at those keywords and at the type of ads running on the site. Listen to find out why! And that brings us to the end of the latest episode of Niche Pursuits News! Hopefully, you're feeling informed and inspired. Tune in next week when Spencer and Jared take on more SEO, digital marketing, and niche site creation news. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 27, 20231h 11m

How Jesse Cunningham Uses AI to Create High-Quality Content At Scale

In this episode of the Niche Pursuits podcast, SEO expert Jesse Cunningham joins us to give us a masterclass in AI content creation (at scale). Jesse runs a successful SEO agency and shares helpful experiments regarding AI and SEO on his YouTube channel. In his interview, we're lucky to hear him summarize some of his most important findings. For one, he's all about topical authority. And shares how AI has helped make this easier than ever. To do this with AI in a way that ranks, Jesse emphasizes the need for a comprehensive content map and well-organized page structure. And he gives some pretty interesting insights into what he does for this which may surprise you. Besides ChatGPT and Claude.ai, he shares two AI tools that he trusts: WordGalaxy.ai and especially SEOWriting.ai, the last of which, he even uses to automate image creation and alt text. These tools can help streamline the content creation process and make it more efficient and scalable for both agencies and individual website builders. But of course, Jesse also highlights the importance of editing to publish concise and relevant content, as well as fact-checking, especially in YMYL niches where accuracy is of utmost importance. He then gets into how to create beautiful, data-based content with AI to attract links. And how he believes the priority for content creators should be on dominating topical authority and providing valuable content. By increasing their output through implementing a process that leverages virtual assistants, content creators can scale better and cheaper than ever before. The talk then winds down with a high-level look at The Helpful Content Update (HCU). This has changed the landscape of website creation, requiring websites to present themselves as businesses within Google's ecosystem. And Jesse suggests adding services, consultation options, or even emulating real companies in the footer to align with the HCU. In short, Jesse shows how with the help of AI tools, optimizing content structure, and focusing on topical authority, content creators can not only survive but flourish in today's SEO landscape. Please enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 25, 20231h 3m

Sites Hit With October Core Update vs HCU, Growing Google Discover, and a Graveyard Site

Welcome back to another episode of the Niche Pursuits podcast! This week, Jared plays hosts alongside his guest Tony Hill, a niche site expert with about 2 decades of experience. Come along as they dissect and digest the latest news on SEO, digital marketing, Google, niche sites, and beyond. They kick off the show talking about the October core update, which just completed its 2-week rollout. Tony talks about how many sites got hit by both the HCU and this update, and Jared talks about whether or not the second update was a rollback of sorts by Google. What's the current status of UCG sites? When do sites generally experience volatility during an update? Is Google demoting content that it thinks users don't need as much when they have access to AI resources like Bard? Is Google taking a different route in interpreting users' search queries? Tune in to hear their thoughts. The next topic is Mediavine's assessment of Google's Helpful Content Update. The ad company reports that just 5.8% of its sites were negatively affected, but would Mediavine site owners agree with that statistic? How transparent is the company's analysis? And was ad density one of the characteristics targeted by Google in the update? Find out what Tony and Jared think. Moving on, they discuss an article on Reuters about Google, AI, and its Search Generative Experience. The news outlet calls the search tool a "red flag" in the lengthy relationship between publishers and Google, and quotes experts who confirm that SGE is going to decrease publishers' organic traffic. Jared and Tony talk about the importance of the situation being reported in the mainstream news to create more awareness. They agree that it's still the very early days and time will tell how it all plays out. Will the lite version of SGE remain? Will the antitrust lawsuit Google's facing be a determining factor? Listen to find out what Jared and Tony think. In the Shiny Object Shenanigans portion of the podcast, Jared talks about the Amazon Influencer Program and how it had taken a turn for the worse. His videos weren't appearing anymore and clicks had plummeted… until a few days ago. Everything seems to have turned around: clicks are up, his videos are back, and his fingers are crossed for 4Q. Stay tuned to find out how it all ends! Tony talks about Google Discover and how many websites are seeing a boost in traffic, which can happen after updates like the recent ones. He discusses brand new sites getting Google Discover traffic and sites that have been getting traffic for years going down to zero. He also mentions that Google is now considering a desktop version, and talks about his own experience with his sites on Google Discover. As for weird niches this week, Jared goes first with Halloween Jokes. This seasonal site ranks for just 1300 keywords, some of which are in the top 10. The site is making some ad revenue and would be relatively easy to recreate using AI. They also talk about the possibility of making a series of sites for different holidays as a way to maintain traffic year-round. Tony shares a weird site as well, Find a Grave, which is like a Wikipedia with information about people's graves. This well-done directory contains information that is crowdsourced and contains a lot of relevant pictures and an active forum with more than 47k people. They talk about the site's smart monetization techniques. Aside from ads, users can send flowers to the gravesites in its database, essentially making it very useful. All in all, a weird and clever niche site. And that brings us to the end of another information-packed episode. Join us next week when they analyze the very latest in SEO news and bring some inspiration and laughs with their side hustles and weird sites. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 20, 20231h 7m

Nathan Gotch Shares Valuable Tips He's Used To Become a 7-Figure SEO Entrepreneur

Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation. He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today. And Nathan's insights are important for any site owner to take note of. His approach to keyword research is centered around driving revenue and providing valuable content to users. He recommends starting with transactional, bottom of the funnel topics that have high buyer intent or relevance to your core offer in your niche. And suggests researching keywords by looking at products being sold on platforms like Amazon to determine which ones generate the most money. If necessary, he recommends using keyword research tools to identify clustering opportunities and build a database of keywords. And offers a great criteria for prioritizing keywords based on intent, relevance, and other important and sometimes overlooked factors. From here he recommends creating high-value pages and supporting content at a granular level. He also emphasizes the importance of having expertise or enthusiasm in the niche you choose for your website. Nathan also shares a great 80/20 principle he uses. Meaning outside of the 80% targeting SEO traffic, 20% of content can be experimenting with trending keywords and creating link bait assets to attract attention and gain an authoritative advantage. For existing sites, Nathan advises starting with existing keywords that are already ranking and optimizing them to improve their positions and increase clicks. He even highlights the value of keywords in positions 50 to 100, as they can still provide opportunities for growth and relevance. He also highlights the significance of external signals, such as high-quality backlinks, in determining the helpfulness of content. Nathan emphasizes the need for a long-term vision and building a brand rather than just a niche site. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 18, 20231h 8m

Helpful Content Update Analysis, Google Antitrust "Leaks", SGE Lite, and Weird Niche Sites

It's Friday, and that means it's time for another episode of the Niche Pursuits News podcast, where Jared and Spencer break down the latest SEO news into bite-size pieces. Buckle up people, because they cover many, many topics on today's episode! It's been one week since Google announced its core update for October, plus the spam update was rolled out, so Jared and Spencer first talk about how to know which may be affecting your site. For those affected by the HCU, they look at a very exhaustive, data-heavy resource and highlight some of the conclusions, including what type of content performed better, how new sites fared in the update, how article length importance has shifted, and conclusions about AI content. They also share their opinions on some of the author's theories and touch on the future of updates. Moving on, Spencer and Jared address Google's antitrust lawsuit and the recent news reveals that Apple was in talks to buy Bing or DuckDuckGo. They talk about the money that was exchanged between Apple and Google and how Apple negotiated the deal. The next topic is how a recent op-ed on Wired claiming Google alters users' search queries was recently pulled from their website for "not meeting their editorial standards," and Jared and Spencer discuss why it might have disappeared. In the latest SGE news, they talk about how Google appears to be testing a lite version, where the results are taking up less space at the top of the page. They share a few theories about why this is, how the experience has changed over recent months, and what this means for website owners. In other SGE news, the conversation shifts to Google's AI-powered search and its ability to generate images and drafts. They also talk about how AI images are something we should be paying attention to. The next topic is how Google is using clicks to rank websites, contrary to what the search engine has said for years. They talk about the implications for privacy data and how this information may change the way we operate. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about a website in the news niche he created with his kids, the goal of which is to get traffic from Facebook. He built up a Facebook page to 30k followers and the website has traffic of 27k over the last month. His goal is to get into Mediavine in the coming months, and he'll report back as he and his writer make progress. Jared then talks about a spreadsheet he created to help website owners, SEOs, and content creators with prompts relating to the HCU. It's free over the weekend and then he may start charging for it, so grab it now! When it comes to weird niche sites, Spencer shares Cake Wrecks, which documents cake fails and adds some funny titles to the cakes. The DR59 site, which has been around for many years, is making money through ads and the author also has a book. As for Jared, his site is History Colored, which adds color to traditionally black-and-white photos. What probably started as a personal project to add color to photos eventually expanded into a bigger website that targets informational topics and gets more traffic. They talk about how some pages might go viral. With 515k followers on Facebook and 355k subscribers on YouTube, this is a topic that does well on social media. And that brings us to the end of another jam-packed episode of the podcast. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 13, 20231h 10m

How Brock McGoff Grew 2 Blogs with SEO To $30k Profit Per Month and a Big Exit

Brock McGoff joins us today on the Niche Pursuits to share his experience selling his menswear websites, The Modest Man and The Slender Wrist. Throughout the talk, he highlights key points that helped him grow to an average of $30k per month and offers valuable pointers for others looking to sell their sites such as: Frequently asked buyer questions Keys to his site's growth Branding tips And more... Plus Brock's story includes growing a site he started and one he bought. The Modest Man was a menswear site Brock started around 10 years ago, while The Slender Wrist is one he bought in a private sale a couple of years back. And to ensure the success of his websites, Brock focused on hands-on reviews and buying guides. He emphasizes the importance of quality content and building genuine relationships in the industry for backlinks. It's these factors that he believes played a significant role in attracting advertisers and generating revenue. Speaking of revenue, he found that individual product affiliate networks often converted well and offered higher commission rates. He also actively negotiated with brands for better rates and terms by forming strong relationships with them. But in the end, he decided to sell the sites because he no longer enjoyed the day-to-day operations and wanted to pursue other opportunities. So, in preparation for selling his sites, Brock took steps to remove himself from the business and diversify revenue streams. Again, he recommends the importance of reaching out to brands and forming relationships instead of relying solely on Amazon or other standard affiliate platforms. As this approach helped him create a more sustainable and attractive business for potential buyers. He initially tried to sell it privately, jumping on loads of sales calls which led to great insights: Buyers were particularly interested in the content's quality, the business's stability, the presence of a team, and standard operating procedures. And Brock shares many of these frequently asked questions. But he ended up using a broker to facilitate the sale process and found their guidance and support to be worth the fee. The listing process was relatively quick, and he immediately received multiple offers. He also decided to keep his YouTube channel separate from the sale and managed to facilitate a true win-win site exit. Overall, it's another great, insightful interview you don't want to miss! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 11, 20231h 4m

More Google Updates, How to Thrive After the HCU, the Future of Search & AI, and 3 Weird Sites

Welcome back to another episode of the Niche Pursuits News podcast. This week Josh Blackburn fills in for Spencer, and he and Jared sit down to discuss the most relevant news in SEO, digital marketing, website creation, and beyond. The first order of business is the 2 additional updates Google recently launched following the Helpful Content Update that essentially left the niche website community battered. Jared and Josh weigh in on what they think will happen. Is this Google's way of "tweaking" the results of the HCU? What should website owners do with their sites during these updates? Tune in to hear what they think. They talk about a series of things website owners can do to improve their rankings in the wake of the HCU, touching on topics like ad density, usability, pop-ups, and article word count. They also share their observations about the update's winners and losers and the importance of looking at your website as a business and emulating the features that Google looks for in a business. Jared and Josh move on to talk about Google's antitrust lawsuit and the revelation that it might be altering search results to get better ad results. They talk about some shady emails that were leaked that give an inside look at how Google operates, but the truth is that there are a lot of changes going on now in search and it remains to see how everything will play out. The next topic is how more and more publishers are blocking GPTBot, with news outlets following suit. Jared asks, "Why would you not block it?" Will partnerships be the way forward? What does the future look like for content creators in the world of AI? Jared and Josh share their thoughts and concerns. In the Side Hustle Shenanigans portion of the podcast, Jared reports on his Amazon Influencer side project. September earnings exceeded his expectations in the first half of the month only to drop off a cliff in the second half. Although he still earned over $2k, it's unclear how profitable this "experiment" will actually be. What's Amazon doing? What does the future of the program look like? Is it worth starting to make videos if you haven't already? Tune in to find out what happens in the months to come. Josh then talks about a DR32 site of his which saw a massive drop in clicks over time. He recently added 4000 unedited AI articles to it as an experiment and he started to see an improvement; however, with the HCU, it got crushed. He's going to wait and see if it bounces back or not and how future updates affect it. They move on to talk about their weird niche sites. Jared's is Cuddle Comfort, which was first created in 2011. This DR32 site ranks for just 2k keywords but may be getting up to 1 million visits per month. He and Josh talk about how it creates trust and they talk about its monetization techniques. Then it's Josh's turn, and he shares Sunglasses ID, which identifies all the different sunglasses worn by celebrities and in the movies and includes an affiliate link for users to buy them. This DR31 site with just over 1000 pages is 14 years and 260 days old and gets 70k visits per month. They talk about how the publisher might get all the data for all of the sunglasses. Then Josh reveals a second site, WatchID, which follows the same concept. This site was created about 17 days after the first site and has a lot of scope for improvement. Are there similar ID sites out there? Maybe! That brings us to the end of another great podcast on the current SEO landscape. Come back next week to hear the latest news and get plenty of inspiration! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 6, 20231h 5m

How Tim Stoddart Nets $250k Per Year With His Side-Hustle Directory Sites

We have a special treat today on the Niche Pursuits podcast. CopyBlogger owner and Sober Nation founder, Tim Stoddart joins us to share some awesome tips and insights from his success in building multiple income streams online. You do not want to miss this one as Tim's story is sure to inspire. He learned about content marketing and SEO by reading the site Copyblogger. He then applied these strategies to his own site, Sober Nation. He initially used these strategies to gain traction through Facebook by sharing user stories. But, he soon realized that traffic doesn't always translate to revenue. So, Tim decided to transition Sober Nation to a directory model to generate revenue, listing treatment facilities and generating revenue through exposure. This allowed him to monetize the website in a creative and effective way. And also sparked the idea to start an agency to help related facilities with their marketing needs. Tim explains how he used Sober Nation as a branding tool to build his agency, Stodzy. And by leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He did a similar thing after acquiring CopyBlogger. Again, instead of taking the traditional ad and affiliate route, Tim takes a different approach. He uses Copyblogger as a lead generation site for his agency, Digital Commerce. Tim also highlights the importance of having a core group of trusted employees and a systematic workflow. This ensures that the business runs smoothly and efficiently. He discusses the different revenue models he uses, including free media, front-end products, and high-end services. By diversifying his income streams, Tim has created a stable and sustainable business model. In conclusion, Tim Stoddart's journey and projects demonstrate the significance of building a business with multiple income streams. By leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He emphasizes the importance of measuring success based on client goals and delivering results. Tim's specialization and finding unique angles in the marketplace have been key to his success. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Oct 4, 20231h 3m

Winners and Losers of Google's Helpful Content Update + 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared analyze the latest news in SEO, digital marketing, and website building and offer their unique insight. You won't want to miss this episode, especially if you were affected by Google's Helpful Content Update. As the update has officially wrapped up, this week Spencer and Jared dedicate a lot of time to talking about its massive impact on the industry. They share common insights and important takeaways from 4 SEO experts: Lily Ray, Glen Gabe, Barry Schwartz, and Marie Haynes. According to the experts, this update, the 3rd and largest of its kind, looked at over-optimized content and the authenticity of reviews. It also potentially penalized websites with the blogroll on the homepage and sites using too many affiliate links with no context. User experience is another big topic, with Google appearing to penalize sites that are poorly-designed, sites with broken links and, perhaps most importantly, sites with aggressive ads and pop-ups. They also speak about how data reporters have not picked up on the volatility of this update, how niche site owners have been extremely affected, and how UGC seems to have been rewarded as opposed to SEO content. They discuss the importance of building a brand on multiple platforms, the importance of verifiable credentials, and the need for content from trusted sources that is truly helpful. Jared and Spencer then talk about the possibility of recovering from the update and self-assessing your site using Google's guidelines, and they offer sage advice to website owners who have been negatively impacted by this update. In the next portion of the podcast, they share and analyze real sites that have been positively affected by the update, talking about why they think that is and what they're doing right. They specifically look at sites in the finance and travel spaces. They also take a closer look at a few sites that have lost traffic following the update, in the travel niche. Don't miss their conclusions about the update, their opinion on the future of the industry, and their advice on moving forward for site owners. Although they dedicate the bulk of the podcast to talking about the update, they do speak briefly about their current side hustles in the Side Hustle Shenanigans portion of the podcast. Spencer speaks about his AI website challenge and how some of those creators are already seeing a little bit of traffic. He'll also be hosting a second YouTube Live on Monday, October 2nd, along with an AI expert. Jared briefly talks about his Amazon Influencer side hustle and his Weekend Growth YouTube channel. As for Weird Niche Sites, Spencer shares his: HowToPronounce, which is getting 1.4 million visitors per month, according to Ahrefs. It's ranking for lots of keywords with significant traffic, although it looks like it was hit by recent Google updates. Jared's site, I Might Be Funny, is a good example of UGC (but not SEO), as it amalgamates and shares content originally published on social media. Although it has a DR of just 6, it ranks for 4k keywords according to Ahrefs, some of which have significant traffic, and gets around 5k organic visitors per month. As always, talking about these weird niche sites allows Jared and Spencer to share some fantastic advice and inspiration when it comes to picking a niche and building websites. Tune in again next week when they bring their expertise to talk about the latest news in SEO and beyond. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Sep 29, 20231h 8m

How Jim Campbell Survived Covid and Grew His Honeymoon Business to Nearly 7 Figures

In this awesome episode of the Niche Pursuits podcast, Jim Campbell shares with host Jared his strategies for growing a successful brand in the honeymoon industry. With a background in entrepreneurship and marketing, Jim saw an opportunity in the market and started honeymoongoals.com in 2019 right before Covid hit! And despite the impacts of Covid on the travel niche, Jim remained bullish and continued creating valuable content and building authority for the website throughout the pandemic. He used templates to provide destination and resort recommendations, ensuring that honeymooners had tailored information at their fingertips. To help with content creation, Jim hired writers who were carefully vetted for quality research and information. The investment finally paid off when travel restrictions eased and people started booking honeymoons again. Jim monetizes the website primarily through affiliate revenue, partnering with travel agencies and resorts to earn commissions from bookings. Jim emphasizes the importance of sales and understanding customer preferences to drive conversions and revenue. The travel industry, particularly for honeymoons, relies heavily on bookings and partnerships. Jim has found success with affiliate programs like Expedia and Booking.com, as well as TripAdvisor's program on Commission Junction. He also sees potential in direct advertising with resorts. While the Amazon affiliate model doesn't work well for the travel industry, Jim believes that analyzing customer buying patterns and adjusting content accordingly can improve conversion rates. Building a legitimate business with a reputable brand helps establish authority and gain valuable backlinks. And as a result, he recently acquired the site honeymoons.com, expanding his portfolio in the niche with plans to build a larger website with such a premium domain. Jim plans to keep the brands separate for now and aims to expand monetization with a booking engine on the site. He acknowledges the potential threat of AI writing but believes that the human touch and expertise are still crucial in creating high-quality content. Jim also highlights the importance of secondary strategies like social media, particularly Pinterest, video content, and author expertise for improving the website. His ultimate goal is to create a more established business and explore opportunities such as a travel agency and YouTube channel. Jim's story is the quintessential Niche Pursuit and and his strategies are highly valuable for any niche site owner to take notes on! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 27, 20231h 2m

What's Going on With Google's Helpful Content Update? Plus 2 Weird Niche Sites...

Welcome back to another episode of the Niche Pursuits Podcast, where your hosts Spencer Haws and Jared Bauman, from 201 Collective, bring you all the latest news and insight in SEO, digital marketing, website building, and entrepreneurship. This week the hosts focus entirely on one major event in the space: Google's Helpful Content Update. As this major update has had wide-ranging effects on the niche site community, Spencer and Jared break it down for us and share some words of encouragement. The update, which came out a week ago, has really shaken up the community. All across X, website owners are sharing graphics and reports that reflect the very negative impact of the update. Spencer and Jared highlight the change in Google's wording, where the focus has shifted from content "written by people" to "written for people" and articles that needed to be "written by an expert" now need to be "written or reviewed by an expert." They share the stats behind some of their own websites, which experienced both gains and losses and talk about the chances that Google may include a rollback before the update is fully complete. They also talk about the sites that benefited from the update, such as Quora, Reddit, and other forums; they share their thoughts on EEAT and UGC; and they discuss the impact on Mediavine sites in particular. In the Shiny Object Shenanigans portion of the podcast, Spencer gives an update on his two new Niche Pursuits challenges, one where people (135 at the moment) will build a website with AI content from scratch, and the other where participants (73 currently) will add AI content to an existing website. The challenges are about to begin and Spencer will be hosting a kickoff call. Join the community and follow along! He also gives an update on his Amazon Influencer side hustle, reporting that Amazon has made changes in the way videos appear, which has in turn affected his earnings. He was about to crack the $2k per month, but these tweaks have kept him from reaching that goal. He has a total of 593 videos at the moment and plans to keep at it, at least through 4Q. Jared talks about his Amazon Influencer side hustle too, sharing that his earnings went off a cliff due to the change in how videos appear. He talks about how he thinks the program will play out in the future and whether it's worth sticking it out. Moving on to their Weird Niche Sites, Spencer goes first and shares Apple Rankings, a funny website that ranks apples according to taste. The site potentially gets about 55k visitors a month and has separate pages for different types of apples, which reflects a strong site structure. The site was created by a comedian, and it shows. Jared's site this week is Gizoogle, which translates content into "gangster-speak." They test it out on some Niche Pursuits content with very entertaining results. This DA58 website gets very little organic traffic but has over 14 million backlinks. Although it's unclear if or how it's monetized, and even how it works, it's worth checking out for a good laugh. And that brings us to the end of another episode of the Niche Pursuits News Podcast. Don't forget to tune in next week for more inspiration and insight into the world of SEO, content creation, digital marketing, and website building. See you then! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 22, 20231h 1m

How Mar Pages Turned a Facebook Group into a 7-Figure-a-Year Travel Blog & Business

Want a masterclass in both online marketing and business? Mar Pages is a former Google employee and founder of Solo Female Travelers who has built a thriving brand in the travel space. And she joins the Niche Pursuits podcast today to share with host Jared Bauman all about it! It all started when Mar and her business partner Meg decided to take over a Facebook group as a passion project for fellow female travelers. When Covid struck, and their own travel blogs took a hit, they were pleasantly surprised to find that engagement in the group went up! Recognizing the potential, they launched a website and an Instagram account to complement the group. They also received funding from the Facebook Community Accelerator program which they used to turn their passion project into a full-time business. They built a team and as Covid restrictions started to lift, they soon began to offer tours. They're now up to 12 destinations and host 25-30 tours per year. And in her discussion, Mar shares lots of great insights into what she thinks has helped fuel the success of Solo Female Travelers: For starters, they place a strong emphasis on community moderation, ensuring a safe and high-quality experience for its members. They take a long-term approach to building a community, understanding it takes time and effort to build trust and grow a loyal following. They do this via various strategies to attract and engage with their target audience. They employ SEO efforts, maintain a weekly newsletter, and actively seek press coverage. The Facebook group serves as the top of the funnel, driving newsletter sign-ups and building trust with potential customers. The newsletter, in turn, serves as the middle of the funnel, providing valuable content and promoting the brand's tours. And finally, the tours themselves represent the bottom of the funnel, where customers make bookings and experience the brand's offerings. Another great takeaway is Mar's emphasis on data. With her business background, she prioritizes data from surveys to best understand and serve their audience. This not only helps with content and even creating the tour offerings but also some great SEO benefits she gets into. In short, Solo Female Travelers has grown into a thriving brand by focusing on safety, quality, and community-building. Their tours are designed to empower women and support female-owned businesses, and along with this, has become a significant source of revenue. Don't miss the full interview for some great insights from an undeniably smart entrepreneur!

Sep 20, 20231h 1m

Winners and Losers of Google's Core Update, 2 AI Content Challenges, and a Weird Novel Site

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer Haws and Jared Bauman, of 201 Creative, discuss the latest news and important recent events in digital marketing, SEO, and website creation. The first news item that Spencer and Jared address this week is the rollout Google core update, which concluded about a week ago. They share some of the key takeaways from Lily Ray's analysis, one of which was the importance of EEAT and the massive post-update boost to UCG platforms like Reddit and Quora and dictionary-type sites. Is this in response to AI-generated content? Will their rankings change over time? And what about the pre-update volatility that many sites experienced? Tune in to hear what Spencer and Jared have to say. Moving on, they talk about how tech leaders like Elon Musk and Bill Gates recently met privately with the Senate to discuss how to craft guardrails for AI. This is especially interesting for website owners and content creators because regulations on AI could affect how we create content. Other news covered in the episode is Google's announcement that it will no longer be showing how-to results for desktop users. It had previously been removed from mobile search results, along with FAQ results. Spencer and Jared talk about the impact of this move by Google and why they think it was done. The last news item they touch on this week is an exhaustive State of Digital Marketing report. They talk about the decline in the cost of ads, which is good news for advertisers. On the flip side, RPMs are low, which negatively affects website owners running ads. Will there be a comeback in Q3 and Q4, or is this trend here to stay? Jared and Spencer share their thoughts. In the Shiny Object Shenanigans portion of the episode, Spencer shares how he launched 2 new challenges. In the first one, people will build AI sites from scratch and document the process. In the second challenge, people will scale an existing site with AI. He created a free community to follow along, and the person in each competition who has the most organic traffic after 6 months (new site challenge) and 3 months (existing site challenge) will walk away with $2,500. Jared talks about doubling down on his Amazon Influencer side hustle as we move into Q3 and Q4, making 99 videos in the last week. He also shares his takeaway after looking at his August earnings, which had declined, suggesting that consumers weren't making large purchases during the month. With 638 videos currently on the platform, Jared is ready to earn some serious money as the year draws to a close. Then it's time for Spencer to share his Weird Niche Site. The single-page site he found is getting 2.4 million organic visitors per month, ranks for 30k keywords, and is monetized with display ads: Compress JPEG. Although it seems like a very simple tool and website, Spencer and Jared talk about all the work that goes into creating and ranking it. Jaren then shares his site: Your Novel, where you can submit your story, have a novel written about you, and get it shipped to your house. The books are available in a wide range of categories and come in hardback, paperback, or ebook formats. Although it doesn't rank for many keywords or get a lot of traffic, they agree that the website has potential if certain SEO strategies were applied to it, and most of all, it certainly qualifies as weird. And that concludes another episode of the latest news in the industry. We hope you feel informed and inspired. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 15, 20231h 8m

How Sarah Bond Grew Her Food Blog to 1M+ Visitors and $30-40k Per Month

Welcome to another great episode of the Niche Pursuits podcast! Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn. The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics. Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her. She actually originally used the blog to document her process of learning how to cook, focusing on a featured ingredient each week. And over time she's not only learned how to cook but inspired millions of others as well. Sarah's focus is on creating content clusters around specific ingredients or topics to establish herself as an authority in those areas. She emphasizes the importance of SEO in driving traffic to her blog, noting that Pinterest, which was once a major traffic source, has become less relevant. And she also highlights the value of recipe development and photography in building trust with her audience. She ensures that her recipes are reliable and visually appealing, using her background in nutrition and photography to create high-quality content. Her site has been around for a while and has over 1300 posts, so Sarah also has some great, quick tips on updating content. She prioritizes retitling posts to make them more appealing and stand out in search results. She also likes to add social proof, such as positive reviews, at the top of posts to build credibility. And she adds step-by-step photos and videos to enhance the user experience and keep readers engaged. Sarah then discusses her email list as a crucial aspect of her business and how it allows her to build relationships with her audience and promote her digital products. She sends regular emails, including seasonal and evergreen content, to keep subscribers informed and engaged. In addition to Live Eat Learn, Sarah also has two niche sites: Brew Buch, focused on kombucha brewing, and Bone Appétreat, her dog food site. These sites serve specific interests and allow Sarah to diversify her online presence. She plans to continue expanding and refining these sites while continuing to grow Live Eat Learn. Overall, this is a great episode on how to take a strategic content approach, prioritize quality and expertise, and adapt to changing trends and platforms. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 13, 202353 min

US Government Takes Google to Trial, a New Public Project, and Weird Niche Sites

Spencer Haws and Jared Bauman, from 201 Creative, are back with the latest news in niche sites, SEO, and affiliate marketing. The first order of business this week is the news that the Google Core Update has finished rolling out. Jared talks about how, instead of looking at his Google Analytics to see how his sites weathered the storm, he looks at his ad networks. Jared shares information about the impact on a few of his sites and he talks about focusing more on earnings as opposed to fluctuations in traffic. Jared and Spencer also talk about how the update doesn't appear to have had much of an impact on AI content. The next news item on the agenda is the upcoming trial between the US vs. Google. Spencer talks about the potential implications of this monopoly trial, which is expected to last 10 weeks, on niche site owners and bloggers. The main focus of the trial is whether or not it was illegal and monopolistic to not allow any other search engines to be used by default, although there are many other issues that will also be addressed in this important trial, which is expected to set a precedent. They also mention quickly how Google is also in the news in the EU, where it's accused of being a "gatekeeper" and has been ordered to give more freedom to other companies to compete under the new EU Digital Markets Act (DMA), starting in 2024. The next topic they discuss is how YouTube is making it easier for creators to choose the perfect thumbnail. The platform is coming out with an A/B testing tool and this function could be available next year. This would allow users to upload 3 custom thumbnails and then YouTube would test behind the scenes to see which performs the best. Jared and Spencer talk about how this will affect YouTubers and why they think this is a good move by the platform. Then it's time to talk about some Shiny Object Shenanigans. Spencer talks about hiring 6 local people to create reviews for his Amazon Influencer Program account, where he has 453 videos at the moment. After earning around $1500 in August, he's going all-in with this side hustle and expects to see an improvement in September and beyond. He also created a YouTube channel, where he's going to publish all of his Amazon videos and see what happens. Spencer also talks about a survey he recently published where he's looking for people to create an online business and he will document it publicly on Niche Pursuits. The type of project hasn't been decided yet, so don't forget to vote for what you'd like to see! Jared then talks about creating videos for his Weekender Growth YouTube channel, which has about 800 subscribers and 1,000 watch hours at the moment. Although he's a far way away from monetization, he's going to dedicate more time to this project going forward. Then it's time for everybody's Weird Niche Site. Spencer shares his, which is HTTP Status Dogs, which combines HTTP status codes with photos of dogs illustrating those codes. The site used to get 20 to 30k in traffic but now only receives about 1000 visitors per month. It's not monetized in any way, but it's a good laugh. Jared's site this week is Cornify, a unicorns and rainbows on-demand website. Aside from lots of functions like adding unicorns and rainbows to photos, coloring pictures online, and making your own younicorn, the site also has a store linked to Amazon products. Despite this, it only ranks for around 400 keywords and less than 1000 monthly organic visitors, although it does have a DR of 57. Jared and Spencer also talk about what the site is doing right and how it could improve. And that brings us to the end of another episode of Niche Pursuits News. Tune in next week so Spencer and Jared and keep you up-to-date with everything that's happening in SEO, website building, and content creation. What Niche Pursuit do you want to see started next? Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 8, 202359 min

How Sammie Ellard-King Grew a Finance Brand to 4+ Figures/Month in Under 2 Years

Want to hear how a first-time niche site builder is succeeding in the finance niche... in less than 24 months? Sammie Ellard King sits down with Niche Pursuits podcast host Jared to share his journey of building a personal finance brand. Sammie's background is in hospitality marketing, but when Covid hit, he had to reconsider his future. He took the opportunity to dive into online business and started developing a brand centered around his true passion. Sammie's approach goes beyond just building a website. Perhaps thanks to his traditional marketing background, he's building an entire ecosystem with a website, podcast, YouTube channel, and social media presence. He's choosing a long-term approach, aiming for a 5 to 10-year project. And Sammie's brand, Up the Gains, has already started to see success. The site has over 50,000 monthly visits, podcast sponsorship, and a growing YouTube channel. And today, he walks us through the process of how he's able to scale all of these simultaneously. User experience is a priority for Sammie. He wants to make personal finance more accessible. So, he prioritizes incorporating visual elements, infographics, and simplified language to engage his audience. To choose topics, Sammie conducts competitor analysis and covers multiple categories simultaneously, focusing on building topical authority through hub pages. He also discusses the importance of link-building in this niche. This includes digital PR, creating stat articles with unique data, and podcasting which he highlights as being particularly valuable for attracting links, leveraging social media audiences, and attracting sponsors. He also discusses how embedding original YouTube videos improves rankings and attracts organic links. Email marketing also plays a significant role in driving affiliate revenue for Sammie's brand. Looking ahead, Sammie plans to scale the website by optimizing affiliate revenue, expanding content, and leveraging different channels. This is a great interview with a very smart and strategic marketer who's managing to quickly succeed in a competitive niche. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi...

Sep 6, 20231h 3m

Google August Core Update Results, Reddit AI Keyword Research Tool, and 2 Fun Niche 'Tool' Sites!

Get ready for another great episode of This Week in Niche Pursuits News to help start your weekend. Spencer and co-host Jared kick things off by discussing Google's August Core Update. They share whether it has affected their sites and discuss some of the devastating screenshots they've seen from other site owners. They also discuss a study highlighted in the Search Engine Journal regarding ChatGPT and its reach among USA adults. A shockingly low number of Americans have actually used the tool or feel that it will affect their jobs. So, the guys spend some time weighing in on this interesting topic. The conversation then gets into the ongoing adoption of AI-powered features in search engine results and the inclusion of links within results. Plus, Reddit just launched an AI-powered keyword research tool. A development, they discuss, could be very useful for content creators and advertisers looking to optimize their strategies. After a nice catch-up on the latest news, it's time for their shiny object shenanigans. Spencer starts by sharing how he's hiring local individuals to assist him in recording product review videos for the Amazon Influencer program. And discusses how this will not only help to create engaging content but also support the local community. Jared then chimes in with his own Amazon Influencer program update and how he's ramping up video production. In fact, he just set a personal record by recording a staggering 122 videos in just one week! As usual, the conversation then goes into awesome and weird niche site discoveries. First up is a website called Language Guesser. It's a creative and simple game for language enthusiasts to guess the language being spoken in videos. After that, they discuss another fun little site called Word Unscrambler. This site offers visitors a handy tool for unscrambling letters and finding words, particularly useful for Scrabble players! As always, they discuss the traffic and potential revenue of these niche sites and give some valuable insights into their profitability. They also offer suggestions for improvement, such as design tweaks and creating mobile apps. To wrap things up, they highlight subscribing to the newsletter to get regular updates and stay in the loop on the latest online business news and success stories! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Sep 1, 202357 min

How Will I.O. Went From Teacher to 6-Figure Site Flipper in Just 3 Years

Want a great story filled with practical insights from someone who successfully jumped into online business without any prior experience? Will I.O. joins the Niche Pursuits podcast this week to share with host Jared how he transitioned from teacher to full-time site owner. It all started with a teacher training program he started growing prior to 2020. He started the side hustle because it was about something he knew well. But then Covid hit and he was forced to pivot and move his business online. This was all new to him but with the help of Project 24 he managed to get started and building momentum. Soon he was building his site and email list to sell info products and teacher training courses. His email marketing strategies were crucial for this. Will even says that 50% of his revenue came from his email list. And the email strategies he shares are very practical for any niche. Eventually, he sold that site for over $100,000 and used the profits to start buying and selling more sites. He now has a portfolio of five websites but primarily focuses on three. His strategies are working though as he recently enjoyed a successful flip after buying an outdoors site for $5k, improving it, and selling it for $82,000. Some of the best tips he shares is how and where he finds sites to buy. He emphasizes the importance of backlinks and domain authority when evaluating sites for sale. He looks for low-hanging fruit opportunities, such as improving ad revenue and utilizing underutilized email lists. And he prefers niches that are less competitive and seeks out sites with steady or increasing traffic. When it comes to content production, he emphasizes the importance of keyword research and creating tightly clustered content around successful topics. Will also mentions using AI tools like ChatGPT for content creation, but heavily edits the output to make it sound more human. He plans to continue buying, building, and flipping websites while maintaining a measured approach to minimize risk and ensure profitability. Overall it's a great success story. And it's interesting to hear how a relatively new site owner is finding success with. strategic approach to growing a profitable portfolio. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Aug 30, 202358 min

Google August Core Update Announced! NYT Blocks OpenAI and a Funny Book Review Site

Spencer is back this week so everyone's favorite duo is together again for the latest episode of the Niche Pursuits News podcast. As always, he and Jared Bauman, of 201 Creative, bring listeners up to speed on the latest in SEO and digital marketing news. Spencer begins by sharing that Google has announced a brand new broad core update, the biggest kind of update Google does. It kicked off on August 22nd and usually takes about 2 weeks to complete. It's too early to say how it's going to pan out, so keep an eye on your rankings! The next news item they cover is the article in The Verge reporting that The New York Times has blocked OpenAI's web crawler. But not only has this huge news media outlet rejected OpenAI crawling its site and training its models for ChatGPT, it's also considering legal action against OpenAI for intellectual property rights violation. Spencer and Jared talk about the implications of this decision and what this may mean for content creators. Spencer shares a study whch shows that 9.2% of the top 1,000 websites in the world are currently blocking the GPT bot. They talk about what this means for Google and, potentially, the future of AI. The conversation then shifts to SGE. Spencer shows his search page results, where the information now has down arrowhead symbols next to it, allowing users to access the sources for additional information. Is this good news or bad news for content creators? Hear what they have to say. Jared and Spencer then move on to talk about their Shiney Object Shenanigans. Spencer kicks it off by talking about the latest news with his WordPress plugin Rank Logic and some new features he's adding, which should be ready in about 2 months' time. These include a Google Analytics 4 integration and the ability to update your content using AI. It's Jared's turn, and he talks about his Faceless YouTube channel, for which he now has over 5k subscribers, unlocking some monetization features, but not all of them. He also talks about the Amazon Influencer Program and how Amazon is offering bonuses to influencers who create product comparison videos. Jared and Spencer share their thoughts on the program, a tip or two, and where they think it's headed in the future. In the Weird Niche Site portion of the podcast, Jared starts by talking about the site Always Judge a Book By Its Cover, which covers books that are "confusing." The DA30 site is monetized with display ads and affiliate links but doesn't rank for many relevant keywords, and probably isn't making too much money. That being said, it does have scope for growth, and it can serve as inspiration for anyone looking to set up a humorous website or something that's off the beaten path. Spencer shares his weird niche site, Watermark Remover, which likely gets 5 million visitors a month, both organic and direct, and is monetized with display ads. This well-designed website removes watermarks for free, although there is pricing available, and is owned by a larger company that has several image-related tools. Spencer and Jared talk about launching a single-tool website and the strategies that can be used to do so successfully. That wraps up another episode of the Niche Pursuits News podcast. Tune in next week for the latest news and a large dose of inspiration!

Aug 25, 202353 min

How Jason Wilson Went From Banker to 7-Figure Site Owner & Director of Search at Epic Gardening

In this week's episode of the Niche Pursuits podcast, host Jared is joined by Jason Wilson, Director of Search at Epic Gardening. Jason originally worked with Spencer in banking before diving into online business with his own sites and working on Niche Pursuits. Today he discusses a couple of his 6 to 7-figure site sales, his current role, and the entrepreneurial adventure that got him here. It's awesome, and Jason shares a ton of valuable advice you don't want to miss. But it hasn't been a linear road to success. And he believes success doesn't require you to leave your day job to become an entrepreneur. He emphasizes the importance of finding a job you enjoy which also affords you the time to pursue your passions. This way, your salary can pay your bills and be used to invest in scaling your site's content production. He also recommends you set manageable goals, celebrate wins, and define success based on your own values and goals. Jason's approach to goal-setting and breaking down content needs into manageable daily targets has been key to his success. And his latest venture, merging his gardening site with Epic Gardening and joining them as Director of Search, proves his process works. Jason started All About Gardening after his big 7-figure exit. He chose gardening as a niche because it was a passion and hobby for him and his wife. He allocated a significant budget for content creation and hired experts in the gardening field to ensure high-quality content. And despite the competitive nature of the gardening niche, Jason was willing to bet his user-focused mindset would pay off. And it worked. The site took off and quickly grew to generate several million page views per month. The merger between Epic Gardening and All About Gardening was simply the next logical step, as their focuses were complementary - Epic Gardening on edibles and All About Gardening on ornamentals. Soon the two sites will combine to become one of the biggest authorities in the gardening niche, continuing the strategies and guidance Jason shares in this excellent interview. Hope you enjoy it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Aug 23, 20231h 12m