Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesVisit Wizard of Ads Online: https://www.wizardofadsonline.com/ Connect with Vi: https://www.linkedin.com/in/viwickam/ Follow and join Vi here: https://www.facebook.com/vi.wickam Watch The Fiddler's performances: https://www.youtube.com/vithefiddler Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years. She also explains the systems, sales funnel, client referrals, and EEAT-driven strategy that helped her gain traction fast with a service-based website. It's an inspiring and practical conversation for anyone wondering how to turn niche expertise into a more resilient business. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & Resources Learn more about Denise: https://denise.travel/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI. You'll hear the difference between AI agents and reusable skills and "speed to lead" replies. Walk away with three clear takeaways: how to choose the right workflows to automate, how to simplify them before automating, and how to build repeatable AI skills you can reuse across your business. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesTake the quiz to get your free AI action plan: https://returnmytime.com/quiz Learn more about Return My Time: https://returnmytime.com/ Connect with Corey: https://x.com/coreyganim Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-legged stool" for visibility: Reddit participation, YouTube (including 50+ channels her team has built), and third-party editorial mentions. The episode closes with a clear example of what a visibility campaign can look like when you put those pieces together. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesConnect with Amy - https://www.linkedin.com/in/amyaitman/ Learn more about ScaleVisible - https://scalevisible.com/ Discover how ReddVisible can help - https://reddvisible.com/ Watch Amy's last interview with us - https://www.youtube.com/watch?v=zQUNSUn1Pvw Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead. Jamie explains how a single customer saying they'd pay $2,500/month for an "affiliate finder" feature led him to spin it into affiliatefinder.ai, then grow with cold outreach (including ~1,000 emails) and paid ads. They cover metrics, pricing, 150 signups/week goals, and affiliate revenue. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesCheck how AffiliateFinder works: https://affiliatefinder.ai/ Discover Answer Socrate and how it can help you: https://answersocrates.com/ Launch your SaaS affiliate program using Endorsely: https://www.endorsely.com/ Learn more about GainsApp: https://gainsapp.com/ Visit Jamie's free affiliate tracker for SaaS startups: https://increasing.com/ Watch Jamie's first interview: https://www.youtube.com/watch?v=7umFJyotZrY Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Nick Loper of The Side Hustle Show shares how he grew his podcast from zero to over 35 million downloads and 100,000 monthly listeners. He breaks down his listener pyramid strategy, how to turn strangers into superfans, and the tactics that helped him build a $10K-$20K/month sponsorship business. Nick also dives into lead magnets, podcast SEO, paid promotion, and the email flywheel that skyrocketed his growth. You'll walk away with a full playbook for growing an audience, building an email list, and landing high-paying podcast sponsors. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesVisit the Side Hustle Nation: https://www.sidehustlenation.com/ Tune in to the Side Hustle Show - https://www.sidehustlenation.com/side-hustle-show/ Learn How to Monetize a Podcast - https://www.sidehustlenation.com/monetize-a-podcast/ Podcast Marketing Tips - https://www.sidehustlenation.com/podcast-marketing/ Answer this quiz to create your personalized playlist - http://hustle.show Enroll in the Podcast Growth Playbook - https://www.startmysidehustle.com/p/the-podcast-playbook/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Therese Waechter joins the Niche Pursuits podcast to share how she accidentally built a $250K-per-year sticker business, starting with a single design and Facebook Marketplace sales during the pandemic. She dives into how she took production in-house, scaled across Amazon, Etsy, and Faire, and now earns 90% of her revenue from those platforms. Therese also breaks down her promotional-heavy strategies, talks about using AI for graphic design and product listings, and explains how she's automating her business to become fully remote. If you're in e-commerce or looking to scale a handmade or print-on-demand product, this episode is packed with real-world tactics and insights. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesOvercome technical barriers with Modular Technology Group: https://modtechgroup.com/ Learn more about Keywords Everywhere: https://keywordseverywhere.com/ Reach out to Therese via email if you have any further questions: [email protected] Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Matthew James Davy shares how he went from working as a marine engineer on superyachts to building a £630K e-commerce brand, all starting as a side hustle. He walks through his journey from failed drop shipping attempts to launching a white-labeled pottery equipment line with 50% margins. Matt breaks down how he used SEO, smart marketing, and manufacturing control to 9X his profits. If you're looking for a real-world blueprint to escape the 9-to-5 and scale a physical product brand, this interview is packed with actionable insights. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Andrew Wilder, founder of NerdPress, shares how he scaled his WordPress support business from solo freelancing to a team of 22 managing over 900 websites. He opens up about the pricing decisions that fueled his growth, the hiring strategies that built his team, and the technical foundations every site owner should prioritize. From backups and security to Core Web Vitals and site speed, Andrew delivers practical, actionable advice for WordPress users. If you run a website, this interview will help you avoid costly mistakes and build a faster, more secure site. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesCheck out NerdPress - https://www.nerdpress.net/ Visit Hubbub for more details - https://morehubbub.com/ Get the "25 Things You're Doing Wrong On Your WordPress Website" checklist - https://www.nerdpress.net/25-mistakes/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview, Andreea Matei shares her journey to earning over $180,000 from the Amazon Influencer Program. With 3,500 videos under her belt, she dives into the exact strategies that have helped her scale her income to $5,000-$6,000 per month. Andreea walks through her process for selecting the right products, filming efficiently, and juggling various earning opportunities. Tune in to learn how she built a successful system for creating content, landing brand deals, and maximizing earnings through Amazon. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & Resources Connect with Andreea: https://kindlyconnected.com/ Learn more about Viral Vue: https://www.youtube.com/watch?v=iQtonnWxqvw Check our interview with Oink's founder: https://www.youtube.com/watch?v=xLNKDo-cm1o Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Jayden Clark shares how he built a high-ticket dropshipping business from scratch, scaled it to over $1 million in revenue within 12 months, and sold it for nearly $700K just two and a half years later. He breaks down his exact paid ads strategy, his SEO playbook for organic growth, and how he kept margins around 15% while working full-time. Jayden also reveals what he wishes he'd done differently to increase his exit multiple. This is the playbook for building and exiting a high-ticket dropshipping brand from scratch. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesGet the mentorship to scale your business: https://onepercentecomclub.com/ Join the 1% Ecom Club: https://www.skool.com/the-1-ecom-club Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview, Mike Strahl shares how he turned Amazon Influencer marketing into a five-figure business, even while recovering from surgery. Mike reveals his unique evergreen strategy, focusing on how-to and problem-solving videos that continue to earn passive income month after month. He also discusses the importance of video retention, his $11,000+ earnings in November and December, and how he uses YouTube to amplify his success. Tune in to learn actionable tips on product selection, content creation, and scaling your Amazon Influencer business. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & Resources Join Mike's Facebook community for Amazon Influencers: https://www.facebook.com/groups/amazoninfluencerssuccess Listen to Basic Influencers Strategies podcast: https://podcasts.apple.com/us/podcast/basic-influencers-strategies/id1690965332 Watch his first interview with us: https://www.youtube.com/watch?v=ARN-hHuB73U&t=278s Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this insightful interview with Jason Barnard, founder of Kalicube, we dive deep into the power of entity optimization in today's AI-driven SEO world. Jason explains how search engines and AI systems like Google and ChatGPT prioritize understanding "entities" over traditional keywords, and how this shift impacts rankings. Learn about his proven framework: Claim it, Frame it, Prove it, and how focusing on niche optimization can help you rise to the top. Plus, get actionable tips on building credibility and leveraging over 25 billion data points to enhance your online presence. Don't miss these essential strategies for improving your SEO and brand authority! Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & Resources Connect with Jason: https://www.linkedin.com/in/jasonmbarnard/ Visit Jason's Official Website: https://jasonbarnard.com Learn more about Jason Barnard: https://www.google.com/search?q=jason Get Kalicube's Free Downloadable Guides: https://kalicube.com/solutions/free-downloadable-guides/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Mushfiq Sarker to explore his incredible journey from flipping over 200 websites to acquiring and scaling a $1.3 million agency. Mushfiq shares his unique approach to turning his SEO and content site skills into a thriving business model, offering valuable insights on building recurring revenue, acquiring agencies with minimal down payments, and innovating with AI tools. If you're a content creator, SEO expert, or niche site owner looking for inspiration and actionable strategies for scaling, this episode is a must-listen! Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesCheck out La Grande Marketing: https://lagrandemarketing.com/ Learn more about Local Glyph: https://localglyph.com/ Web Acquisition: https://webacquisition.com/ Mushfiq's LinkedIn Account: https://www.linkedin.com/in/mushfiqsarker Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview with Trevin Peterson, founder of Viral Vue, we dive into his journey from side hustles to building a successful business in Amazon Influencer marketing and TikTok affiliates. Trevin shares how he earned $39,000 in one month with TikTok, how his family made $10,000 in a month with Amazon Influencer, and the creation of his game-changing software, Viral Vue. He also reveals how he went from earning $3,000 in his first month as an Amazon Influencer to developing strategies that can help influencers scale their income. Tune in for actionable insights and inspiring stories that could transform your online business! Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Viral Vue: https://viralvue.com/ Trevin's YouTube Channel: https://www.youtube.com/@TrevinPeterson Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview with Jeff Rose, Jared and Jeff dive deep into his journey of monetizing Facebook, where he's earned as much as $30,000 in a single month. Jeff shares his strategy for scaling his page to over 400,000 followers, including how he went from casual posting to a full-fledged content business. We also discuss the role of AI in his content creation, what type of posts drive the most engagement, and the challenges he's faced with Facebook's ever-changing rules. If you're looking to monetize Facebook or grow your social media presence, this is a must-listen! Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Jeff Rose and Good Financial Cents: https://www.goodfinancialcents.com/ Good Financial Cents Facebook page: https://www.facebook.com/GoodFinancialCents/ Jeff's YouTube channel - https://www.youtube.com/channel/UCkNgKCu9062P0CPyVoBI5sQ Get a Free 7-step Facebook Monetization Checklist - https://jeffandmandyrose.com/fb-7-step-checklist/ Join Jeff's course, Get Paid to Post - https://jeffandmandyrose.com/get-paid-to-post/ Check out a couple of platforms Jeff uses: Buffer and Post Planner - https://buffer.com/, https://www.postplanner.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

After the Helpful Content Update tanked his blog, Rob Wagener turned to the Amazon Influencer Program and built it into a full-time income stream. In this episode, Rob breaks down the exact strategy he uses to earn, including the only two stats that matter when choosing products. He shares why consistency and product pipeline are the real secrets, and how his Oink Chrome extension makes the entire process faster and easier. If you want a clear, no-fluff roadmap to AIP success, this is the interview to watch. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about OINK: https://oinkforinfluencers.com/extension/ OINK's Facebook page: https://www.facebook.com/groups/oinkforinfluencers/ Check out OINK on YouTube: https://www.youtube.com/@oinkforinfluencers/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Sergey Lucktinov dives deep into the future of SEO and how to optimize your content for large language models like ChatGPT. He explains why traditional link-building is no longer enough, how semantic structure impacts AI rankings, and what "semantic retrieval optimization" actually means. With insights drawn from 15+ years in SEO and a framework backed by 90% AI-aligned principles, this interview is packed with technical details and actionable strategy. If you want your content to rank in both Google and AI search, this episode is a must-listen! Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Sergey Lucktinov - https://www.sergeylucktinov.com/ What is Semantic Vector? - https://www.semanticvector.com/ Check out Sergey's book: Semantic SEO, SRO & AI - https://www.amazon.com/dp/B0FGLFK9XM/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative