Why Your Amazon Ads Aren't Working (And What the Best Brands Do Differently)
Next Level Supply Chain with GS1 US · GS1 US
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Show Notes
What if you could see what your customers are searching before they even hit 'buy'?
In today's hyper-competitive marketplace, that's exactly what the best brands are doing, and it's giving them a serious edge.
In this episode, Chris Barnes, General Manager of Retail & Alternative Channels at Jungle Scout, joins hosts Reid Jackson and Liz Sertl to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond.
Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and advertising, all by knowing what to look for in the data.
In this episode, you'll learn:
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How to use search and shopper behavior to guide product strategy
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Why category management looks different in the age of marketplaces
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The data brands overlook and how it impacts sales performance
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(02:07) Chris Barnes on his career journey
(04:38) Transforming strategy with data and intelligence
(05:55) Category management in-store vs. online
(09:23) AI's impact on search and consumer behavior
(13:04) Dude Wipes' growth and success
(15:35) Leveraging data to understand consumer needs
(19:17) Power of data analytics in product development
(20:48) Top strategies for maximizing growth
(27:37) The future of agencies and AI in business
Connect with GS1 US:
Our website - www.gs1us.org
Connect with the guest:
Chris Barnes on LinkedInCheck out Jungle Scout