Season 1 · Episode 34
When E-Commerce and In-Store Collide: What You Need to Know to Stay Relevant
Next Level Supply Chain with GS1 US
January 25, 202344m 33s
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Show Notes
Simply communicating your brand's physical presence isn't enough for online shoppers anymore. Your customers want more information – and that could include your product catalog. Join us as we chat with Mike Massey, CEO at Locally, a business that gives access to real-time inventory to nearby shoppers using e-commerce tactics, to hear about how physical retailers can avoid becoming invisible, and why Global Trade Item Numbers (GTINs) are the key to success.