Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now
Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each campaign, moving the bulk of its spending to digital channels, and investing in software that makes ad buying smarter. Guest: Jonathan Halvorson Host: Mike Shields Producer: Kenya Hayes
Next in Media · Mondelēz, Appsflyer
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Show Notes
Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each campaign, moving the bulk of its spending to digital channels, and investing in software that makes ad buying smarter.
Guest: Jonathan Halvorson
Host: Mike Shields
Producer: Kenya Hayes