Why the CTV ad experience is still a work in progress
Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year. Guest: Mark McKee Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Next in Media · Mike Shields
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Show Notes
Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year.
Guest: Mark McKee
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take