Why Spotify is investing so heavily into ad tech
This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma Vaughn Host: Mike Shields In Partnership with: BeetTV Sponsored by: MIQ Produced by: FreshTake
Next in Media · Mike Shields, Spotify
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Show Notes
This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company.
Guest: Emma Vaughn
Host: Mike Shields
In Partnership with: BeetTV
Sponsored by: MIQ
Produced by: FreshTake