Why so many big marketers still don't understand gaming
Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming. Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects. Guest: Jonathan Stringfield Host: Mike Shields
Next in Media · Activision Blizzard, Mike Shields
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Show Notes
Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming. Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects.
Guest: Jonathan Stringfield
Host: Mike Shields