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Why Media Companies May Need to Act More Like Creators
Season 5 · Episode 22

Why Media Companies May Need to Act More Like Creators

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. Guest: Kate Ward Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Next in Media · Mike Shields, Next in Media

October 4, 202332m 31s

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Show Notes

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.

 

Guest: Kate Ward

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Topics

digitalconnected tvmediapublishingnativecreator economyprogrammaticaictvcontent creatorsretail mediacontentmarketingmarketersadvertisingpodcastpublisherscreators