Why Innovid sees old school measurement panels as a 'hack' that no longer make sense
Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielsen and comScore in the digital era. Chalozin also weighs in on why marketers are going to have to accept a certain level of fragmentation, which will make ad targeting via identity data challenging. Yet in his mind, the idea that targeting was perfect during the cookie era has "always been a pipe dream." Guest: Tal Chalozin Host: Mike Shields
Next in Media · Innovid, Appsflyer
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Show Notes
Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielsen and comScore in the digital era. Chalozin also weighs in on why marketers are going to have to accept a certain level of fragmentation, which will make ad targeting via identity data challenging. Yet in his mind, the idea that targeting was perfect during the cookie era has "always been a pipe dream."
Guest: Tal Chalozin
Host: Mike Shields