Why Havas wants to target your emotional state
Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could reshape television, and why the company is looking to build out a proprietary set of tools designed to show ads to people based on how they feel at a given moment. Guest: Parvati Vaish Host: Mike Shields
Next in Media · Havas, Mike Shields
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Show Notes
Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could reshape television, and why the company is looking to build out a proprietary set of tools designed to show ads to people based on how they feel at a given moment.
Guest: Parvati Vaish
Host: Mike Shields