Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing selling products directly, even if that's not their core business. Stallard also talked about why the pricing disparity between linear TV and streaming is way out of whack, why the business finds itself in a 'currency scary world' and why she's advocating for an Attentive Reach metric in this year's upfront. Guest: Tracy Stallard Host: Anthony Spano
Next in Media · Mike Shields
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Show Notes
Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing selling products directly, even if that's not their core business. Stallard also talked about why the pricing disparity between linear TV and streaming is way out of whack, why the business finds itself in a 'currency scary world' and why she's advocating for an Attentive Reach metric in this year's upfront.
Guest: Tracy Stallard
Host: Anthony Spano