Why consolidation in ad tech will be a major challenge when everything is an ad network
Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie Neer Host: Mike Shields In partnership with: Beet.TV Sponsored by: MiQ (https://www.wearemiq.com/next-in-media) Produced by: Fresh Take
Next in Media · Mike Shields
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Show Notes
Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.
Guest: Charlie Neer
Host: Mike Shields
In partnership with: Beet.TV
Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)
Produced by: Fresh Take