Trying to move ad spending past DEI box checking
Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately. Guest: Fernando Romero Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take
Next in Media · mike shields
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Show Notes
Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately.
Guest: Fernando Romero
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take