TelevisaUnivision is pushing for more representative TV measurement
Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Speciale question whether any one company will be able to claim the measurement mantle - she believes that TelevisaUnivision's Hispanic American audience is being severely undercounted - which is why the company is going it alone in building a proprietary Hispanic audience graph. Guest: Donna Speciale Host: Mike Shields
Next in Media · Mike Shields, Shields Strategic, TripleLift
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Show Notes
Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Speciale question whether any one company will be able to claim the measurement mantle - she believes that TelevisaUnivision's Hispanic American audience is being severely undercounted - which is why the company is going it alone in building a proprietary Hispanic audience graph.
Guest: Donna Speciale
Host: Mike Shields