"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital. Guest: Lee Brown Host: Mike Shields Producer: Kenya Hayes
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Show Notes
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital.
Guest: Lee Brown
Host: Mike Shields
Producer: Kenya Hayes