"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant. Guest: Amy Ginsberg Host: Mike Shields
Next in Media · Amy Ginsberg, Mike Shields
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Show Notes
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant.
Guest: Amy Ginsberg
Host: Mike Shields