"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology. Guest: Ben Winkler Host: Mike Shields
Next in Media · TripleLift, Mike Shields
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Show Notes
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology.
Guest: Ben Winkler
Host: Mike Shields