"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John Halley Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Next in Media · Mike Shields
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Show Notes
Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.
Guest: John Halley
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take