"It's astonishing that the industry has managed to make television advertising worse in a digital age"
Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem. Guest(s): Joe Marchese, Marc Guldimann Host: Mike Shields
Next in Media · Mike Shields
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Show Notes
Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem.
Guest(s): Joe Marchese, Marc Guldimann
Host: Mike Shields