"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business
Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik Rao Host: Mike Shields
Next in Media · Nielson, Mike Shields
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Show Notes
Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare.
Guest: Karthik Rao
Host: Mike Shields