Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"
Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023. Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann, Paul Gelb Host: Mike Shields
Next in Media · Mike Shields
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023.
Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann, Paul Gelb
Host: Mike Shields