Multicultural marketing is finally getting more focus from brands - but still has a long way to go
Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress. Guest: Gonzalo Del Fa Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Next in Media · Mike Shields
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Show Notes
Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.
Guest: Gonzalo Del Fa
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take