Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping. Guest: Kya Sainsbury-Carter Host: Mike Shields Sponsored by: Beet.TV Produced by: Fresh Take
Next in Media · microsoft, Mike Shields
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.
Guest: Kya Sainsbury-Carter
Host: Mike Shields
Sponsored by: Beet.TV
Produced by: Fresh Take