McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter. Guest: Kabir Ahuja Host: Mike Shields Producer: Kenya Hayes
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Show Notes
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter.
Guest: Kabir Ahuja
Host: Mike Shields
Producer: Kenya Hayes