Inside Walmart's Journey Toward Becoming a Major Ad Player
Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich Lehrfeld Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Next in Media · mike Shields
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Show Notes
Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul.
Guest: Rich Lehrfeld
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take