How TV is borrowing from the social media ad playbook
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja Midha Host: Mike Shields Sponsored by: Comcast Advertising Produced by: Fresh Take
Next in Media · effectv, comcast advertising, Mike Shields
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Show Notes
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.
Guest: Pooja Midha
Host: Mike Shields
Sponsored by: Comcast Advertising
Produced by: Fresh Take