How Sam's Club Built its Own Retail Ad Business- with some help from Walmart
Next in Media spoke with Lex Josephs, VP and GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and why the company went its own way despite its Walmart connections. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector. Guest: Lex Josephs Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Next in Media · Next in Media, Sam's Club, Mike Shields
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Show Notes
Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector.
Guest: Lex Josephs
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take