How a Blogging Network Became a Video First Sports Media Staple

Next in Media talked to Tyler Price, head of content at Bleacher Report about the company's evolving connected TV strategy, how it works with its own talent and YouTube creators, and making decisions about growing it's audience versus leaning into revenue. 

Prince also talked about the company's big plans to dive deep into the NFL draft this year.

 

💡Takeaways:

• 📣 Bleacher Report sees itself as a voice of the fan, joining the conversations already happening.
• 📱 The company focuses on a personalized, fan-driven experience, now largely through video.
• 🚀 Social media has been huge for Bleacher Report, but there's an increasing emphasis on their app for a more interactive fan experience.
• 🎬 Bleacher Report uses a multifaceted video production approach to cover sports at scale, from high-end shows to social media-style content.
• 🤝 Partnerships, like the one with TNT Sports, have given Bleacher Report access to rights and the ability to bring athletes into their coverage.
• 🏈 Bleacher Report’s NFL draft coverage focuses on fan interaction and includes athlete reactions and NFL highlights.
• 👂 The company prioritizes listening to its audience across platforms and iterating on its content strategy.
• ⭐ Bleacher Report is embracing partnerships with creators, recognizing their importance in reaching Gen Z sports fans.

 

🎙 Guest: Tyler Price
🎤 Host: Mike Shields
📺 Sponsor: Elemental TV
🎬 Producer: FEL Creative