Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data
Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph. Guest: Rita Ferro Host: Mike Shields In Partnership with: Beet.TV Produced by: FreshTake
Next in Media · Mike Shields, Disney
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Show Notes
Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph.
Guest: Rita Ferro
Host: Mike Shields
In Partnership with: Beet.TV
Produced by: FreshTake