NY Bans Surveillance Pricing, Protects Consumers

New York Attorney General Letitia James and lawmakers are proposing bills to ban surveillance pricing, where companies use personal data to charge different customers varying prices for the same items. This comes after Instacart was exposed for secretly doing this last year. The proposed laws would block these algorithms and force companies to disclose pricing methods, also preventing digital shelf tags from changing prices between grabbing an item and checkout. Opponents argue it could kill targeted discounts and loyalty rewards, while supporters say it protects grocery workers from job threats tied to automated pricing.

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