NY AG: End Surveillance Pricing, One Fair Price

New York Attorney General Letitia James advocates for new state laws to prevent companies from using personal data to set varying prices for consumers. She aims to end surveillance pricing or algorithmic pricing, where businesses adjust costs based on location, habits, or paycheck timing. James argues that everyone should see the same price for the same item, regardless of shopping online or in-store. She was joined by Senator Rachel May, Assemblymember Emérita Torres, and food worker union leaders, who claim this pricing practice turns shopping into a gamble and negatively impacts both consumers and retail jobs. A study of online grocery orders revealed that 74% of items had multiple prices, with some offered at up to five different levels. The One Fair Price Package, which includes two bills, seeks to ban data-driven individual prices and protect grocery and pharmacy shoppers and workers from these tactics.

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