NY AG Bans Personalized Pricing Algorithms

New York Attorney General Letitia James is advocating for two state bills to halt retailers and grocers from exploiting algorithms and personal data to inflate prices for consumers. The proposed legislation aims to prohibit this practice statewide for businesses catering to New Yorkers and specifically targets grocery stores and pharmacies, banning dynamic pricing. James argues this tactic disproportionately affects vulnerable groups, such as new parents and seniors. Business groups and tech companies oppose the bills, claiming they could eliminate beneficial programs like loyalty rewards and e-coupons. The push for a full ban comes after a law requiring companies to disclose the use of personalized pricing algorithms was signed last year. The bills include exceptions for voluntary loyalty discounts offered equally to all customers, without relying on external personal data. Lawmakers have until early June to act as the legislative session concludes.

Support the show:
Get a discount at https://solipillow.com/discount/dnn.

Advertise on DNN:
[email protected]

This is an automated, high-level news summary based on public reporting.
Report issues to [email protected].

View sources & latest updates:
https://sources.thednn.ai/4af563a03b74512a