Season 1 · Episode 96
What New Solos can Learn from Han Solo
Distinguishing themselves from the field by becoming exceptionally valuable to clients in ways others can’t is one way Seth Godin says lawyers can aim to build successful practices. Godin, an entrepreneur and author of 19 books, speaks with host...
December 3, 202051m 27s
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Show Notes
Marketing expert Seth Godin and Jack Newton discuss niche practices and how lawyers can be the ‘one and only’ in a crowded field.