How This New Lawyer Branded Her Firm With Aloha and Built a Happy Practice | First Flight #4
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Show Notes
Can your law firm be both professional and personal? In this episode, host Adriana Linares revisits her conversation with Cassandra Koeing, a solo family lawyer who launched Aloha Divorce straight out of school and found success by leaning into her personality and values.
From creating a business plan with heart to growing a referral network through community events and Instagram, Cassandra shares how authenticity helped her attract the right clients. Plus, Adriana Linares and Rio Laine from ALPS Insurance break down how choosing the right tech, building good habits, and learning when to say no can keep your practice and your peace of mind on track from day one.
Here the original episode with Cassandra Koeing
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