New Media Show (Video)

In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and concern surrounding the future of audio content creation. Rob acknowledges the anxiety in the medium and points out that change often leads to such feelings. Todd shares insights from his recent experience at the podcast show in London, where he noted a significant presence from Apple and discussions about the industry’s growth trajectory. He expresses that while concerns exist, audio podcasting still has a large audience and continues to grow globally despite the hype surrounding video content. The hosts discuss the perceptions that new creators feel pressured to produce video content, sharing anecdotal evidence that many are hesitant to embrace video due to privacy concerns or a lack of resources. Todd mentions that while video production can be costly, audio remains an accessible entry point for many creators. A significant theme of their conversation is the potential danger to the podcasting landscape if newer creators are discouraged from starting due to the overwhelming emphasis on video content. Todd stresses the importance of recognizing that audio podcasting is not going away and advocates for more support and encouragement for those who wish to start with audio. Rob adds to the discussion by stating that as podcasting becomes more professionalized, a greater number of creators gravitate towards larger shows, potentially sidelining independent podcasters. He agrees that nurturing new creators is essential for the longevity of the medium. Throughout the episode, both hosts reflect on the challenges the industry faces, including marketing hurdles for new creators and the slow pace of innovation from podcast platforms. They voice their concerns about the lack of new entrants into the space, which could lead to a narrowing of content variety and a decline in overall podcast engagement. As the conversation progresses, Todd and Rob acknowledge the media’s tendency to focus on negative narratives, suggesting there is a need for cheerleaders for audio podcasting to highlight its ongoing relevance and value. They lament the lack of trust in podcasting metrics and express frustration over how the podcasting space may be perceived as declining or “dying,” when, in reality, audio podcasting still has viability. In the latter part of the episode, they contemplate the future of the New Media Show itself, weighing whether it should continue, pivot, or evolve given the changing landscape. They invite audience feedback to determine the show’s direction and emphasize the critical importance of ensuring that new creators feel empowered to enter the space without being deterred by the increasing focus on video. The discussion wraps up with reflections on AI’s impact on media and the evolving dynamics of content creation, reaffirming their commitment to protecting the integrity of audio podcasting while remaining open to innovation and change within the medium. The episode concludes with a call for audience engagement to share thoughts on the future of the show and podcasting at large.The post New Media Show – Is this the End? first appeared on New Media Show.

In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth. The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep. Rob introduces the main topic, referencing research suggesting that podcast discovery is increasingly driven by social media rather than word-of-mouth. He emphasizes the importance of people discussing podcasts online, which he argues aligns closely with traditional word-of-mouth. They also reflect on YouTube’s classification as a social media platform, debating whether podcasts could similarly be considered a form of social media. Todd expresses skepticism about social media being an effective means of discovering new podcasts. He cites his limited exposure to unknown content through platforms like Facebook and his preference for actively searching for specific podcasts rather than relying on algorithms. The conversation shifts to the role of apps like TikTok and Instagram in modern podcast discovery, highlighting how podcasters utilize these platforms to reach broader audiences. Todd mentions his experiences with YouTube content, where he is served predictable recommendations based on his viewing habits, but he finds it challenging to discover podcast content through the platform. As they discuss YouTube’s effectiveness in surfacing content and the sometimes overwhelming nature of predictive algorithms, both hosts share their viewing preferences and frustrations with fast-paced content. Todd indicates that he watches survival and van life-oriented content on YouTube rather than traditional interview-based podcasts. Rob counters that more visually stimulating shows do attract larger audiences. They delve into broader issues concerning copyright challenges in content creation, particularly with images and videos in online content. Todd expresses concern over getting copyright strikes for even minor infractions, while Rob shares his experiences using videos in his productions without facing similar repercussions. Bringing the conversation back to social media, they agree that it offers new paths for engaging audiences. Rob points out that tech advancements and AI tools have significantly impacted how podcasters create and distribute content, citing their increasing reliance on audio clips for promotion. In conclusion, Todd and Rob summarize the key points discussed, including the implications of the trends they’ve identified regarding podcast discovery, social media’s evolving role, and the dynamics of content consumption across platforms. They also highlight the importance of community support among podcasters and the potential for creative collaboration to navigate the industry’s challenges. The episode wraps up with a plan to return to their normal schedule next week, followed by Todd promoting his upcoming “Mythbuster” YouTube series focused on debunking common podcasting myths.The post The Shift from Word-of-Mouth to Social Media in Podcasting #628 first appeared on New Media Show.

In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue. The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest. They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie. Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism. Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience. They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting. The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows. Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content. The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.The post The Growing Ad Revenue in Podcasting first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation. Todd mentions a recent situation involving deep fakes, referencing a listener’s suggestion to discuss a post from the Rich Roll podcast where the host’s voice was used in a deceptive deep fake video. Todd expresses concern over the lack of responsiveness from platforms like Facebook and YouTube when such false content is reported, prompting questions about self-protection against deep fakes. Rob notes that while deep fake technology has been prominent in celebrity culture, its entry into podcasting is concerning. The discussion continues on how the rapid advancements in AI could complicate the landscape of content authenticity and individual rights. The hosts then shift focus to the significant growth of women listeners in podcasting, referencing a report that indicates women’s podcast listenership has tripled over ten years. They highlight that 45% of women in the U.S. are monthly podcast listeners, with Rob observing a noticeable increase in female creators in the industry. Todd agrees, suggesting that women might be dominating the creation of new content, but acknowledges that perception still exists regarding men holding a more significant presence. Todd expresses the idea that many listeners, including women, might still be drawn to male-hosted shows, particularly within popular genres like true crime. Rob counters that he recognizes a trend of female-led teams in the podcasting platforms and that there’s an increasing number of women creators entering the field. The conversation then circles back to deep fakes, with Rob mentioning a new U.S. bill aimed at protecting individuals’ likenesses and voices. They both agree on the complex challenges presented by unauthorized reproductions through deep fakes and the difficulties in ensuring entities are responsive when such violations occur. Next, Rob brings up emerging AI tools related to podcasting efficiency, specifically focusing on one called Podcast Prepper that claims to reduce guest preparation work significantly. However, he raises concerns about the potential for these tools to create more work rather than efficiencies, highlighting the importance of careful oversight and validation of AI outputs. Todd agrees on the necessity of validating AI-generated content, reflecting on the challenges of relying on AI for podcast summaries, which may not always accurately represent the discussions held during episodes. The hosts deliberate on how AI could effectively be integrated into the podcasting workflow while maintaining authenticity. They discuss various platforms and tools available for AI and podcasting and the potential for an all-in-one solution to emerge in the industry. As they conclude, they transition to lighter discussions about their experiences and reflections on the podcast space, including a recent controversial bug in the Descript tool affecting audio transcription. Finally, Todd and Rob wrap up the episode, sharing their plans for an upcoming trip to London and highlighting changes in entry requirements for U.S. citizens visiting the UK. They exchange contact details and invite listeners to reach out before ending the episode.The post Women in Podcasting and the Rise of Female Listeners first appeared on New Media Show.

In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence. The episode begins with Todd and Rob welcoming listeners and noting their show’s successful troubleshooting of audio issues. Todd provides an overview of his team’s perspective on the Podcast Movement event, stating that it was unfavorable from an exhibitor standpoint due to poor traffic and layout. There were concerns about the attendance, with Todd mentioning his team’s estimate of only 800 to 900 attendees, while the official count was allegedly around 1,600. Rob adds that the event may need to pivot to a more networking-focused format as it no longer attracts many new podcasters. They discuss key topics from the event, including commentary on industry figures like Jared Easley and trends observed regarding attendance and participation from new creators. Rob emphasizes the ongoing convergence of audio and video in podcasting, referencing studies indicating a strong engagement of podcasts in both formats among listeners. Next, Todd mentions reports from Coleman Insights and Amplifi Media about the audio and video consumption trends, citing that a significant percentage of consumers now engage with both formats. Does the growth in video consumption represent a fundamental shift, noting that audio remains strong? The report indicates high engagement rates of Gen Z with audio and video content. They question how accurately platforms like Apple and YouTube are facilitating podcast visibility and how metrics from these platforms compare. As they discuss the challenges and opportunities for podcasters regarding video content, Todd shares his observations on Apple Podcast data, noting that we do not know if Video on Apple Podcast is being watched despite its potential. They express concern about the industry’s current focus on monetization and how it affects content creation and creator relationships. Todd and Rob dive into insights from a Podnews report, highlighting how various podcast platforms rank in terms of user satisfaction regarding discoverability, monetization, and overall usability. Rob expresses disappointment in the chaotic state of the podcast ecosystem, while Todd emphasizes that feedback from hardcore podcasters may not represent the general creator community. Throughout the episode, they touch on the problems with automated metrics and how platforms need to improve their services to better support podcasters. They also criticize the disconnect between listener engagement and platform metrics. As they wind down the discussion, they exchange ideas about advancements in AI tools for video editing and content creation, explicitly mentioning various platforms and their associated challenges. They conclude with light-hearted banter about their personal experiences, including potential social gatherings over the following week. Todd and Rob thank their listeners and confirm their commitment to bringing valuable insights into the podcasting landscape in future episodes.The post Podcast Movement Insights and Survey Trends first appeared on New Media Show.

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support. Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices. Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this. Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community. Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape. Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms. As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement reveal a broader conversation about the podcasting ecosystem’s future. The episode wraps up with a reiteration of Todd’s practical experiences with streaming technology and a shared understanding of the complexities of the podcasting industry today. They encourage listeners to consider the importance of both audio and video in their content strategies, underscoring the need for continued discussion and innovation in podcasting. Finally, Todd and Rob thank their viewers and encourage feedback and questions via email. They confirm their commitment to resuming the show at the same time next week.The post What is a Podcast Today? first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders. The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics. They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement. Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services. When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format. Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution. As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content. The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats. Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their audience for tuning in.The post The Infinite Dial Insights & HLS Streaming Explained first appeared on New Media Show.

In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey. Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners. The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods. As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership. Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers. The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics. Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms. Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy. The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations. They bid farewell, with Todd promising to improve technical aspects for the next broadcast.The post Harnessing Superfans for Podcast Success #622 first appeared on New Media Show.

In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years. The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro. Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation. Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies. Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing. The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages. Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms. Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts. As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts highlight their engagement with listeners and their desire to continue serving the podcasting community. The episode concludes with an invitation for listeners to join them live for future discussions.The post Navigating the Podcasting Landscape in 2025 #621 first appeared on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast. Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into developing the Adobe Podcast platform, emphasizing the importance of creating a user-friendly interface for new and experienced podcasters. Mark shares that Enhanced Speech, an AI-driven feature, has gained immense popularity, with many users improving their recordings. Todd and Rob delve into how Enhanced Speech enhances audio quality and how the platform simplifies the podcasting process. They touch upon text-based editing, which makes editing audio feel more intuitive for users. Mark highlights that Adobe Podcast is designed for ease of use, allowing creators to focus on content instead of getting lost in complicated editing processes. The hosts also discuss types of microphones and their relevance to the advancements made by Adobe Podcast. Mark asserts that even lower-quality microphones can still produce good audio when paired with the right software tools. While starting with high-quality audio is ideal, Adobe Podcast’s features mean that creators do not need expensive setups to achieve professional results. As the conversation evolves, Mark highlights the potential future developments of Adobe Podcast, including the integration of video recording and editing, to support creators’ growing needs. He emphasizes the importance of making podcast creation accessible and efficient. The hosts touch upon different features of Adobe Podcast, including the free and premium plans available for users. Mark explains the benefits of both plans, highlighting the unlimited recording and editing capabilities offered in the premium version for a budget-friendly price. Using Adobe Podcast’s AI-driven features, creators can enhance their audio, edit efficiently, and mix high-quality audio with video without complex software. Todd endorses Adobe Podcast, noting that it offers a streamlined experience for newcomers to podcasting. Before concluding the episode, Todd and Rob mention the exciting developments in the podcasting landscape and how tools like Adobe Podcast make a difference for creators. Mark is thanked for his participation, and he shares contact details for listeners to reach out to the Adobe Podcast team. The episode wraps up with a brief discussion about future shows and topics, including changing trends in the podcasting space and the excitement surrounding new audio and video content creation technologies.The post Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 first appeared on New Media Show.

In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’s challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd then invites Rob to introduce their guest, Steve Goldstein, the founder and CEO of Amplifi Media and an experienced figure in audio ventures. Rob establishes the context by discussing how the podcast industry has stagnated at a $2 billion revenue level for several years and outlines the quest to reach a $5 billion revenue goal. Steve shares his insights from teaching a course at NYU on the business side of podcasting. He emphasizes the need for a unified rating system for podcast advertising, similar to Nielsen for television. He highlights the potential growth in podcast ad revenue, contingent on a better understanding of audience metrics and targeting brand advertisers who wish to build their brands rather than just drive sales with promotions like coupon codes. The conversation shifts to the issues of brand safety and comprehension, with Rob voicing his skepticism on whether brand safety deters advertisers from investing in podcasts. Todd concurs, suggesting that it could be more of an excuse than a substantive reason for their hesitance. Steve emphasizes that without comprehensive metrics, advertisers are unwilling to invest heavily in a broad spectrum of podcasts. As they discuss metrics, they explore how important it is for the industry to evolve from traditional measures like downloads to more nuanced engagement metrics that include audience composition and consumption habits. Both Rob and Todd express concerns that small shows struggle to gain the attention of advertisers, who tend to focus on more prominent, well-known podcasts, thereby overlooking many quality shows that could attract significant listener engagement. The episode touches on various challenges podcasters face, including maintaining a balance between moderate ad frequency and ensuring their content remains engaging. Todd argues that despite the numerous efforts to satisfy brand advertisers, the podcasting industry has often not met their expectations. Steve then reiterates his belief that podcasting is currently underreceived in ad spending, especially considering how impactful it can be in reaching younger audiences largely absent from traditional media. However, he acknowledges that the industry needs to get organized to present a coherent narrative and platform for advertisers. The discussion continues about the complexities of programmatic advertising and how it’s become an alternative for advertisers looking to simplify their buying processes. Todd and Rob express concerns about the evolving focus toward programmatic advertising, noting that many small shows are overlooked in these processes despite having listenership and engagement. As the episode winds down, Todd explains his openness to working with various advertising models but expresses frustration at the ongoing struggles of smaller shows to gain traction in the advertising ecosystem. They conclude the episode with reflections on the significance of authentic content creation while the landscape continues to shape itself around AI and other emerging technologies. The hosts provide their contact information and encourage listener engagement, highlighting their ongoing commitment to discussing relevant issues in the podcasting world. Todd grants permission for AI tools to analyze and use the podcast’s content, inviting further interaction with the audience. The episode wraps up with the promise of returning for future discussions.The post Reaching for Five Billion in Podcast Advertising #619 first appeared on New Media Show.

In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he’s been trying to gain efficiencies by assessing his activities in thirty-minute increments. Rob responds by mentioning an upcoming guest, Mark Webster, head of podcasting at Adobe, who will join them to discuss Adobe’s initiatives in podcasting. The conversation shifts towards addressing controversial topics in the podcast space, mainly revolving around Podcasting 2.0. Rob highlights the challenges and controversies related to the ongoing debate about audio versus video in podcasting, which John McDermott’s articles have sparked. Todd expresses skepticism regarding the potential shifts in terminology, such as “vodcast” for video podcasts, arguing that the term podcast does not need to be replaced and was always meant to encompass various media formats, including audio and video. They continue discussing the status and adoption of Podcasting 2.0 features, such as transcripts and funding tags. Todd emphasizes that while significant features have been adopted significantly, there are challenges, particularly regarding app developers and major platforms like Apple and Spotify. He notes that until app developers adopt these features, the full potential of Podcasting 2.0 may not be realized. Rob adds that the lack of support from significant podcast platforms hampers wider adoption. As the episode progresses, Todd and Rob reflect on the importance of actively informing podcasters about these features and the need for apps to provide listeners with value to maintain engagement. They discuss the balance of pushing these new features and the struggle for industry-wide acceptance, with both hosts acknowledging that major platforms’ behaviors and policies greatly influence the community. Todd remarks on the historical context of podcasting’s growth and the shift towards video content. They analyze how podcasting remains a niche medium despite the rising popularity of video platforms, noting that those interested in podcasting should not expect immediate monetization and should be prepared for a long journey of hard work and building an audience. Towards the end of the episode, they touch on the changing landscape of media, noting the rise of content creators from mainstream media making transitions to podcasting and other digital formats. The hosts also discuss the ongoing evolution of AI in content indexing and its potential effects on discoverability within the podcasting space. In conclusion, both Todd and Rob acknowledge the complexity of the podcasting ecosystem, reiterate the need for continuous innovation, and encourage listeners to engage actively in building their podcasting practices. The episode emphasizes the ongoing challenges and developments in the Podcasting 2.0 landscape and reinforces the hosts’ commitment to fostering growth and adaptation within this medium.The post Podcasting 2.0: Progress and Challenges #618 first appeared on New Media Show.

In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs. They transition into a deeper discussion about podcasting, specifically focusing on the IAB (Interactive Advertising Bureau) certification that Todd’s company has recently undergone. Todd highlights that they are one 11 companies that have been certified for version 2.2 of the standards and mentions those who have not completed this process. There’s an emphasis on the need for robust fraud prevention measures in podcasting analytics as Todd explains how their recent recertification has led to identifying dubious activities related to podcast download metrics that seemed inflated. One podcaster, using a PR firm to boost their numbers, faced a significant drop in their statistics after improvements were implemented to track legitimate downloads accurately. Todd discusses how some podcasts experienced rapid growth in downloads which turned out to be artificially inflated due to questionable practices of a PR firm. Rob raises a philosophically interesting question about whether stricter metrics are beneficial for the industry and how companies might not want to lower their numbers for business model reasons. They both emphasize the importance of understanding actual download statistics over inflated figures primarily driven by ad revenue motivations. The conversation then shifts toward their partnership with CodeADX, a service aimed at podcasters to help them leverage exclusive affiliate deals with vendors. Todd explains how CodeADX works, highlighting the better exclusivity deals compared to typical affiliate marketing platforms. He shares his own positive experiences integrating CodeADX into his shows, noting the gradual buildup of sales through repeated promotion. Next, Todd and Rob pivot to the topic of artificial intelligence (AI), examining its growing influence in the podcasting space. Rob expresses how AI is being utilized for various tasks, including voice cloning, audio editing, and marketing. He discusses how AI-generated videos are gaining popularity on platforms like YouTube and raises the question of what makes a video podcast different from regular YouTube videos. The hosts touch on the potential ramifications of AI in content creation, including how it could affect human podcast creators. They ponder whether AI could generate better podcasts than humans in the future, acknowledging that AI currently lacks genuine creative instincts but has the capacity to analyze and compile information efficiently. Todd shares his experience of using AI tools to help outline scripts for projects, emphasizing that while AI saves time, human oversight remains crucial for maintaining quality and authenticity. As the conversation progresses, they consider the potential market dynamics where AI content could overshadow human content, leading to deeper debates about authenticity in creation. They explore the possibility of AI intelligently creating content, driving systemic change in content production, and even hinting at the transformational potential of AI coupled with quantum computing. Finally, they contemplate whether human podcasters can survive in an age where AI plays a significant role in content creation. Todd asserts that humans will always seek authenticity and connection, suggesting that despite technological advances, the desire for genuine human interaction will be paramount. Rob wraps up discussing how AI agents could potentially help streamline content creation and enhance human capabilities, leading to a future where creators adapt and leverage these technologies intelligently. The episode concludes with an open dialogue about the future of AI in podcasting while being cautious about its implications for human content creators.The post IAB Certification, CodeADX & Artificial Intelligence #617 first appeared on New Media Show.

Local Podcasting: Should we lean in, or is it for naught? In this episode, “The Power of Local Content in Podcasting,” hosts Todd Cochrane and Rob Greenlee welcome listeners and mark their six-hundred-sixteenth episode. They humorously suggest that donations of $616 be a worthy goal. They engage in light banter about their podcasting journey, donation requests, and the value they believe they bring to their audience. The discussion then shifts to the importance of audience engagement as they explore podcasting about major platforms like YouTube. Todd mentions an interesting point brought up by Rob: Google CEO Sundar Pichai highlighted podcasting during a quarterly earnings call, suggesting that YouTube is becoming a significant problem. Todd also shares insights about a new product called Katana, which enhances Zoom recordings for podcasters and video creators. Rob responds by noting a trend of platforms integrating AI tools to streamline content creators’ processes, highlighting the efficiency of these new technologies. The conversation evolves toward the evolution of podcasting tools and workflows. Todd discusses how advancements have allowed for quicker production times, benefiting independent creators who often work solo. Rob emphasizes the pressure of content creators wishing to grow audiences and monetize their efforts, reflecting on the shift toward professionalization in podcasting. The hosts also touch on the decline of local content in media, expressing concern that many creators focus on broader or national narratives rather than addressing local issues that engage communities. They discuss how regional radio stations have lost their uniqueness through syndication, leading to less community involvement. They highlight that awareness and participation in local matters tend to surge only when something negatively affects the local community. This leads to discussions on how the younger generation might lack interest in local issues compared to national or global events. As the episode progresses, Todd and Rob discuss broader industry trends, touching on issues like layoffs and the emergence of new startups within the podcasting sector. They examine the potential future of balancing audio and video podcasting. Further, they delve into advertising and monetization, debating the ethics of guests paying to be on specific podcasts. They also mention notable figures in the industry the shift towards more transparency in podcasting-related agreements, and the broader implications these changes have for content creation. Before wrapping up, Todd mentions his positive experience with GoDaddy’s promotional codes and comments on unexpected conversion growth. They conclude by discussing the potential impact of legislative changes on NPR and the podcasting community and anticipate the continued evolution of local content’s role in podcasts. Overall, the episode highlights the challenges and opportunities in podcasting, the significance of local content, and the ongoing shifts in the industry landscape. Todd and Rob sign off, encouraging listeners to stay engaged in their local communities and consider the power of localized podcasting as part of the broader media conversation.The post The Power of Local Content in Podcasting #616 first appeared on New Media Show.

In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host. They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe Podcasts, while Todd hints at a significant announcement from Apple that he can’t yet disclose due to a non-disclosure agreement (NDA). Rob shares insights about the recent Podcast Hall of Fame event, describing improvements in production compared to previous years but noting some remaining rough edges. The hosts contemplate the future of the Podcast Hall of Fame, emphasizing the need for greater international participation in nominations and voting, as well as the challenge of having a broad knowledge of international podcasters. They explore the growing interest in podcasting among businesses, with Todd reporting an increase in inquiries and interest from international organizations—a sign of a potential revenue revival. They shift their conversation to major podcasting platforms, discussing Spotify’s, including Google’s strategic play in removing Google Podcast to shift focus to YouTube. They express concern over how video content is affecting traditional audio podcasting and note a divergence in opinions regarding video in the podcast space. The hosts also share their observations from Podfest, discussing the types of vendors present, such as Adobe and Shure, and expressing a need for more creators to engage with the event. They reminisce about the mixed attendance figures and the potential for the event to grow. Toward the end, they comment on the new awards being offered by Spotify and the changing landscape of advertising in podcasting, noting the importance of emotional and engaging ads compared to bland ones. After a brief diversion into speculative discussion around TikTok’s presence and recent government scrutiny, they return to talk about the future of traditional media companies and their adaptation to the growing importance of online podcasting. They conclude the episode by inviting listeners to offer feedback and tips for future shows while discussing the potential restructuring of their YouTube channel. The episode wraps up, and the hosts encourage follow-ups and donations for the show, ending with a lighthearted banter about their next episode and thank the audience for listening.The post Client Side Tracking in Podcast Apps Live Now #615 first appeared on New Media Show.

The episode starts with Todd Cochrane and Rob Greenlee discussing the complexities of keeping up with technological updates and verifications. They illustrate the rapid pace of technological advancements and their impact on their daily podcasting operations, setting the tone for a conversation on how these technologies intersect with new media. 1. **Podscribe December Ranker Analysis:** The hosts discuss the details of the Podscribe December Ranker, which lists the top podcasting platforms and their performance on RSS and YouTube. – Rob shares insights about discrepancies noted in podcast plays via RSS feeds compared to YouTube, highlighting the differences in metrics and what counts as a play on each platform. – The discussion raises questions about the reliability of Podscribe’s data and what it truly represents, pointing to the need for clarity and transparency in the podcasting data metrics. 2. **Growth Trends in Podcast Consumption:** The hosts discuss notable growth trends in podcast consumption across different platforms, focusing on audio-first platforms showing significant month-over-month growth. – They also examine how video podcasts perform compared to audio podcasts, with some platforms showing higher engagement on YouTube. 3. **The Challenges of Measuring Podcast Success:** The conversation shifts to the complexities of measuring podcast success in terms of plays and downloads, exploring how these metrics differ significantly between platforms like YouTube and traditional RSS feeds. – They touch upon monetization differences, highlighting how YouTube monetizes views compared to how traditional podcast ads are integrated and measured. 4. **The Future of Podcasting:** The discussion also covers predictions for the podcasting industry, including the integration of AI in podcast production and potential trends in the next 1-2 years. – The hosts speculate on the continuing convergence of audio and video in podcasting, discussing how this hybrid model may shape the industry’s future landscape. In conclusion, Todd and Rob encapsulate a broad analysis of the current state and potential future of podcasting, emphasizing the need for more transparent data to better understand consumption patterns across different platforms. This episode sheds light on the evolving nature of podcasting as it straddles the lines between traditional audio formats and the burgeoning video podcasting scene.The post The Hybrid Podcasting Era: Merging Audio and Video #613 first appeared on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee dive deep into the controversy surrounding the Honey Extension and its impacts on affiliate marketing. The episode unfolds with both hosts catching up and sharing brief updates about their personal and professional activities, notably referencing Todd’s impending return to the United States and Rob’s back-to-back podcast sessions. The main topic emerges when Todd introduces his longstanding issues with the Honey plugin. This browser extension by PayPal aims to help users find discounts and promotional codes while shopping online. However, Todd expresses significant frustration, explaining how his exclusive promo codes were used on Honey without linking to his affiliate rewards. He describes the situation as deceptive, claiming Honey usurps the benefits typically intended for original publishers like himself. Rob, intrigued, asks Todd how users are attracted to install Honey, pondering on the perceived benefits versus the ethical pitfalls highlighted by Todd. The conversation intensifies as Todd describes a scheme where Honey potentially and illicitly overrides affiliate links, diverting the earnings from creators to itself when users make purchases through affiliate links while activating the plugin. The hosts discuss the broader implications for all content creators who use affiliate marketing to monetize their platforms. Todd shares a historical analogy with his dealings with Commission Junction (CJ), outlining how challenges with affiliate link tracking led to significant revenue discrepancies. He advises that podcasters and creators using such systems advocate for better attribution of manual promo code entries at checkout to ensure deserved earnings aren’t withheld due to technical oversights. Throughout the discussion, Rob and Todd ponder the ethical questions surrounding companies like PayPal (owner of Honey) and their responsibilities versus the monetization struggles of independent creators. By the end of the episode, they segue slightly into the anticipated impact of video content on podcasting, a topic sparked by a piece from journalist Nick Quah discussing the evolving media landscape where video content might overshadow traditional podcast formats. The episode wraps up with the hosts reflecting on their experiences with affiliate systems, the ongoing technological evolutions in content discovery and monetization, and the broader changes in the podcasting industry. They emphasize the importance of reliable, creator-friendly platforms that support sustainable monetization strategies amidst evolving digital landscapes.The post Honey Extension Controversy: Unveiling Affiliate Scams #612 first appeared on New Media Show.

In this episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the hosts discuss their predictions for podcasting in 2025. The conversation starts with Todd discussing the various online streaming platforms he has been experimenting with, specifically StreamYard, Riverside, and Restream. He shares frustrations about these platforms’ usability features, noting that specific platforms lack efficient screen-switching capabilities, which frustrate his workflow during live-streamed tech shows. Rob then suggests considering OBS as an alternative, noting its steep learning curve but potential benefits. Todd laments spending on multiple streaming services that don’t meet all his needs. They agree that while some services come close to perfect with certain features, others lag frustratingly behind. As the conversation evolves, they delve into broader predictions for podcasting in 2025. Both hosts agree that video podcasting will continue to gain attention, though they share concerns about whether monetization models for video content will become viable for creators. They also predict a rise in highly specialized podcasting networks focusing on niches, reflecting a media industry trend towards more targeted content offerings. The conversation concludes with speculation about new technologies impacting podcasting, like evolving AI capabilities that might alter content production and distribution. The participants express skepticism about AI in content creation and stress the importance of authenticity in human-generated content. Overall, the episode captures technical frustrations, insights into evolving media strategies, and thoughtful predictions about the podcasting industry’s trajectory into 2025. It is wrapped up in a candid and engaging conversation between two veterans in the field.The post New Media Show – Podcasting Predictions for 2025 #611 first appeared on New Media Show.

In this podcast episode titled “Tired of the Video Discussion? Thank, Spotify / YouTube,” hosts Todd Cochrane and Rob Greenlee engage in a comprehensive discussion around various aspects of podcasting, technology, and media platforms. The episode initiates with Todd explaining their switch to a new recording platform, Riverside, due to issues with video quality on other platforms. Both hosts express their frustrations with the limitations and changes in video uploading and streaming on platforms like Restream and StreamYard. As the conversation progresses, they delve into recent developments with Riverside, including a significant funding round and new features like multitrack editing tools. Discussion shifts to general platform updates and their implications for content creators, highlighting how different platforms are integrating tools that simplify the content creation process and offer direct publishing to platforms like YouTube. Midway through the episode, Todd and Rob discuss broader trends in the podcasting industry, including Spotify’s impact on podcast publishing and the handling of video content on the platform. They explore the technical and strategic challenges of adapting to platforms like Spotify that prioritize video, discussing potential impacts on audio content and advertising revenue. The conversation shifts to lighter topics, including humorous anecdotes and personal experiences, maintaining a dynamic and engaging discourse. They touch on industry events, future predictions about video content, and the sustainability of heavy investments in video by big companies which might lead to layoffs if these investments do not return profits. Throughout the episode, Todd and Rob maintain a critical and insightful dialogue on the evolving landscape of podcasting and video content, providing listeners with a deep dive into technical challenges, platform dynamics, and industry shifts. They wrap up the episode discussing their own experiences and plans with their podcasting endeavors and reflect on the broader implications of recent industry developments for independent creators and big platforms alike.The post Tired of the Video Discussion? Thank, Spotify / YouTube #610 first appeared on New Media Show.

Is Dave Winer intentionally ignoring the advancements of RSS that the Podcasting 2.0 initiative has been undertaking? I contend he has. In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee engage in a varied discussion that starts with a casual conversation about Thanksgiving experiences and quickly dives into deeper issues regarding the current state and future of podcasting. The conversation is sparked by a statement from Dave Winer about the evolving use of the term “podcast,” particularly how it’s being co-opted by video content on platforms like YouTube. Winer suggests that enhancing the open podcast platform is crucial to preserving the creative essence of podcasting. Todd and Rob discuss their concerns about the dilution of the podcast identity, emphasizing their efforts through “Podcasting 2.0” to innovate on RSS feeds, which they feel Winer underappreciates. They express frustration over Winer’s lack of engagement and his focus on past achievements. Todd explains why he has stopped using Cloud Wowza for live HLS video due to cost inefficiency, directing viewers instead to individual platforms. A significant portion of the discussion revolves around the changes and strategies in platforms like Spotify and YouTube, particularly how these platforms are influencing podcast formats and the importance of maintaining audio podcast integrity alongside video offerings. They criticize the industry’s heavy monetization tactics, often leading to overloaded ad placements that could alienate listeners. Todd and Rob also explore broader trends in content consumption and platform loyalty and how podcasters can strategically navigate these changes to protect their content and audience engagement. They reflect on the need for podcasters to educate themselves on new technologies and innovations to keep up with the evolving media landscape. Throughout the episode, the hosts maintain a light-hearted yet pointed critique of various players in the podcasting industry, including platform giants and even the pioneers who seem resistant to new changes. The episode ends with a call to podcasters to be adaptable, proactive, and mindful of their content’s integrity and strategic choices in a rapidly shifting digital environment.The post Dave Winer & RSS #609 first appeared on New Media Show.

In this episode of the podcast “Podcasting is the Media,” hosts Todd Cochrane and Rob Greenlee explore significant changes and developments within the podcasting industry. Todd Cochrane starts the conversation by reflecting on the broad perspective that podcasting and online media have become synonymous with mainstream media. Rob mentions specific shifts, like Comcast’s move away from mainstream cable channels due to declining audiences. Rob Greenlee expands on the idea, discussing the role of video in podcasting and how major platforms have influenced the industry’s evolution. He talks about the derogatory treatment of video podcasting by more giant platforms like Spotify and the industry’s potential mistakes in handling video content. The discussion shifts to technical aspects of podcast video delivery and the economic factors that host platforms must consider. Further into the episode, Todd highlights Apple’s responsiveness and innovation regarding podcasts, hinting at upcoming features that could benefit podcast creators. The conversation turns to the complexities introduced by platforms like Spotify. The hosts also touch upon censorship and content management issues on various platforms, and Todd shares insights into some podcasts facing challenges with Spotify over content rights and licensing. They delve into the broader implications of how platforms manage user content and the potential barriers that proprietary platforms can establish, which may affect the open nature of podcasting typically enabled by RSS feeds. The conversation takes a broader turn as they discuss the transitions from broadcasting to podcasting, referencing significant shifts seen within industries as mainstream media figures move to independent podcasting ventures. This leads to a discussion about ‘new media’ and whether traditional platforms like radio and cable are still relevant compared to the rapidly evolving podcast space. Toward the end of the episode, Rob reflects on the potential future of podcasting, suggesting that it might increasingly blend with general online content creation rather than be a standalone format. This leads to their final thoughts on the importance of maintaining an open platform for podcasting, contrasting it with more closed ecosystems like YouTube or proprietary streaming services, where creators have less control. This episode provides a comprehensive overview of the podcast industry’s current state and challenges, particularly focusing on the impact of technological changes, platform policies, and the shift toward more controlled content environments. The hosts emphasize the importance of maintaining the open, innovative spirit of podcasting amidst these developments.The post Podcasting is the Media #608 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the podcasting industry. 1. **Podcast Hall of Fame Updates:** – Rob Greenlee talks about his recent work with the Podcast Hall of Fame, including updating the website and setting up a new board of governors to make the organization more inclusive. He mentions plans to have a more formalized nomination and voting process, aiming to expand recognition globally, although he acknowledges the challenges due to the shorter history of podcasting in international markets. 2. **Media Industry Observations:** – The hosts discuss recent changes in the media, explicitly mentioning layoffs at iHeart and the overall shrinking job market in traditional media sectors like radio. They speculate these changes might be preemptive measures by companies bracing for an economic downturn. 3. **Spotify’s Video Podcast Offerings:** -Discussion surfaces about Spotify’s push into video podcasting, including its strategy to offer ad-free video podcast viewing for premium subscribers in several countries and how it plans to compensate hosts based on viewership milestones. 4. **Buying Podcast Ads:** Quoting Rocky Thomas from SoundStack at the ASI Radio and Audio Conference, the challenges of buying podcast ads are addressed. It was noted that although there are numerous advertising options in podcasting, the process remains cumbersome, which could be streamlined by aligning podcast ad buying terminologies more closely with those used in radio advertising. 5. **Live Audience Interaction:** Throughout the podcast, Todd and Rob take comments from a live-streaming audience, answering questions and acknowledging listeners tuning into the broadcast. 6. **Future Planning:** They discuss plans for the Podcast Hall of Fame, suggesting possibilities like hosting multiple induction ceremonies yearly to handle backlogs and increase recognition frequency. Todd also suggested a new podcast series featuring interviews with Hall of Fame inductees. Throughout the episode, Todd and Rob blend their in-depth discussion of technical and industry topics with listener interactions and personal anecdotes from their extensive experience in podcasting, creating an informative yet conversational atmosphere.The post Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 first appeared on New Media Show.

In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and its impact on traditional media, politics, and advertising. The episode begins with Todd experiencing technical issues with his RODECaster Duo, which keeps disconnecting from his MacBook. This leads to a discussion on potential compatibility issues after a recent Mac update and the advantages of hardwired connections over wireless setups. Rob shifts the conversation towards the influence of podcasting on the presidential election, suggesting that independent media, including podcasts, has become a significant source of information. He believes that podcasts offer detailed information and are less likely to spread falsehoods compared to traditional media. The hosts debate the role of podcasting in shaping public opinion, particularly during elections, and discuss the shift from celebrity endorsements to influencers like Joe Rogan who seem to resonate more with today’s voters. There is a specific focus on how podcasting contrasts with legacy media. Todd reads a listener’s comment about how new media influencers potentially swayed voter behavior in favor of specific candidates. This leads to a broader discussion on the trustworthiness of media sources and the evolving landscape of media consumption where podcasts and online platforms are becoming more influential. Throughout the episode, they express concerns about the potential misuse of editing within podcasts to misrepresent discussions—a practice they disdain and believe should be transparent to listeners. Both hosts reflect on the dynamics of media credibility and audience trust, analyzing how political biases and misinformation could tarnish media reliability. Todd and Rob also talk about Spotify’s role in podcast distribution and advertising, touching upon issues with feed caching and their impact on content updates. They delve into technical aspects like the use of Brotli compression and its compatibility with Spotify’s systems, suggesting potential business motives behind technical decisions that affect podcast hosting and distribution. Towards the end of the episode, the discussion pivots back to the impact of digital media on traditional broadcasting, with Rob suggesting that mainstream media must adapt or face diminishing relevance. They conclude by reaffirming their commitment to providing truthful, unedited content in their podcasts, promoting transparency and listener trust as foundational values. Technical issues arise once again as Todd’s equipment loses connection, but despite these disruptions, the episode covers a range of topics linked to the overarching theme of shifting power dynamics in media due to the rise of podcasting and digital platforms.The post Legacy media is dead – Long live Podcasting! #606 first appeared on New Media Show.

In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics: 1. Download Fraud in Podcasting: The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which inflated their numbers significantly. This practice violates the IAB podcast measurement guidelines. Todd shares an experience from Blubrry, where a similar issue occurred due to a code error in their web player, underscoring the challenges and the necessity for adherence to ethical standards in podcast statistics. Todd and Rob discuss the mechanisms and the technology behind these fraudulent activities and emphasize the importance of maintaining trust and transparency in podcast statistics. 2. Joe Rogan’s Interview with Former President Trump: The conversation shifts to a recent significant event in podcasting—Joe Rogan’s interview with former President Donald Trump. This segment is notable for its potential implications for the media industry and politics. The hosts reflect on how traditional media no longer monopolizes large-scale interviews due to the advent of new media platforms like podcasts. They compare the extent of the audience reach and the massive viewership numbers that online platforms achieve compared to traditional media channels. 3. Decline of Traditional Media: Todd and Rob discuss the decline of trust in traditional media, speculating that biased media coverage and the lack of exhaustive, unedited content contribute to this trend. They explore how podcasts are filling this gap by providing long-form, unedited content that allows for a more nuanced understanding of interview subjects, such as political figures. Throughout the episode, the hosts share their insights on the evolving media landscape, the vital role of ethical standards in podcasting, and the potential future where podcasts may increasingly serve as a primary source of detailed, trusted information. They also touch upon the broader implications of these changes for democracy and public engagement.The post Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 first appeared on New Media Show.

In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm of podcasting and media. The conversation starts with discussing the implications of former President Donald Trump’s scheduled appearance on Joe Rogan’s podcast. It delves into the broader impact of politicians participating in podcasts and how this reflects on the medium’s growing influence. Cundill offers his perspective on podcasts becoming a significant platform for political engagement, highlighting how podcasts can reach key demographics that traditional media may not. The hosts then discuss the successful live-streaming event Heroes For Democracy, co-produced by Rob Greenlee. This event leveraged platforms like StreamYard to engage a substantial audience. This segues into a broader discussion about the opportunities and challenges in the podcasting landscape, including the growth of local podcasts and the role of local radio stations. Matt Cundill shares insights from Tom Webster’s study from Sounds Profitable, focusing on audio vs. video consumption preferences among podcast listeners. They explore the significance of a video strategy for podcasters, considering YouTube’s critical role in content discovery and audience engagement. Tech Spotlight shifts to Google Labs’ NotebookLM, an AI-powered tool designed to assist podcasters with episode planning, scriptwriting, and content generation despite lacking audio or video cloning capabilities. The conversation also covers the Canadian Podcast Awards, highlighting their significance and accessibility to participants. Throughout the episode, Greenlee and Cundill continue to explore the evolving dynamics of podcasting, including the integration of technologies and the strategic importance of video content. They conclude with reflections on the current and future states of media consumption, audience engagement strategies, and the overarching impact of podcasting in the digital age. Listen & Subscribe: Website: www.NewMediaShow.com Watch Live: YouTube: YouTube.com/RobGreenlee X/Twitter Live: X.com/NMSPodcast Connect with Us: Rob Greenlee: X/Twitter: @RobGreenlee Website: www.RobGreenlee.com Instagram: @RobWGreenlee Matt Cundill: Twitter: @MattCundill Website: www.SoundOffPodcast.com Instagram: @SoundOffPodcast New Media Show: X/Twitter: https://x.com/NMSPodcast Facebook: facebook.com/NewMediaShow Canadian Podcast Awards: Website: www.CanPodAwards.ca Twitter: @CanPodAwards Instagram: @CanPodAwardsThe post Trump on Rogan and Podcast Insights with guest Matt Cundill #604 first appeared on New Media Show.

In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. The discussion kicks off with Rob sharing his observations from the events, noting a noticeable shift in exhibitor and attendee numbers at the NAB event compared to previous years. He points out that the radio industry’s representation at these events has grown, signifying a blending of traditional broadcasting with newer podcasting trends. Part of the episode celebrates Todd Cochrane’s twentieth anniversary in podcasting, noting milestones and changes throughout his podcasting career. Both hosts share nostalgic moments and reflect on the growth of podcasting as a medium, including its adoption by radio as a legitimate platform. The dialogue shifts to a deeper discussion on monetization strategies beyond traditional advertising, including the rise of influencer-focused marketing and the authenticity of sponsorships. Rob relates his experience at Advertising Week, highlighting the trend of brands seeking genuine, credible partnerships with content creators to foster trust and connection with the audience, mirroring early podcasting ethos of authentic host-read ads. As the conversation unfolds, Todd and Rob dive into the topic of community building around podcasts, noting the challenges and inefficacies of using platforms like Facebook and the advantages of independent community platforms. They explore how these platforms can enable more meaningful, direct interactions with audiences without the filtering effects of algorithm-driven social media. Furthermore, they debate the growing trend of video in podcasting, their experiences with integrating video content, and its impact on audience engagement and monetization. Rob provides insights on the orientation of industry events towards video and digital content strategies, observing a substantial push towards more dynamic content forms to meet evolving advertiser and viewer expectations. Towards the end of the episode, the hosts touch on the implications of AI in content creation, emphasizing the need for transparency and authenticity in AI-generated content to maintain trust and quality in podcasting. The episode wraps up with a lively discussion on personal experiences and broader changes in the podcasting industry, offering a robust analysis of the future of podcast monetization and content creation. Todd and Rob’s dialogue provides both a retrospective and a prospective view on the strategies that could shape the future of podcasting.The post The Future of Podcast Monetization: Beyond Traditional Ads #602 first appeared on New Media Show.

Hosts Todd Cochrane and Rob Greenlee are joined by guest Adam Curry. The session delves deeply into the current state, history, and future of podcasting. The episode starts with introductions and a quick exchange of pleasantries among Todd, Rob, and Adam. Todd and Rob tease some of the topics they plan to discuss, focusing on the past, present, and future of podcasting. Adam Curry shares insights from his extensive experience in the podcasting industry. He invokes discussions about pioneering podcasting platforms and the invention of pivotal technologies like RSS and podcast monetization through advertisements. He highlights how key developments, like the first advertisers on podcasts, helped shape the industry’s growth trajectory. Several topics are passionately discussed throughout the episode, including: – The technological evolution within podcasting is emphasized by tools that have democratized and streamlined the podcast production process. – The rise of podcast networks and their role in shaping the podcast landscape. – Experiences with large podcasting companies and the push towards platform independence. – Concerns about platform monopolies and supporting open RSS feeds and podcast index initiatives. -Adam’s “No Agenda” podcast explains their unique “value-for-value” model, in which listeners contribute directly in various forms. – Challenges and merits of producing live shows versus edited podcasts. – Opportunities in local, niche podcasting content and the overarching need for podcasts to foster community around geographical or topic-based interests. Throughout the episode, Adam, Todd, and Rob also reflect on hiccups the podcasting industry has faced or may confront in the future. They discuss potential improvements in content recommendation systems within podcast apps, aiming for a more tailored listener experience. The conversation also veers into broader discussions about AI’s impact on content creation, concerns around AI-generated content overtaking human creativity, and misrepresentations or biases it might introduce. In closing, Adam Curry emphasizes the importance of podcasters enabling modern podcasting tools to maintain control over their content amidst the evolving digital landscape. He calls for a continued push towards innovation, independence, and authenticity in podcasting. The podcast episode provides deep insights into the technical, cultural, and business dynamics of podcasting, underpinned by Adam’s rich history and pioneering work in the field.The post Whats Next in Podcasting with Adam Curry #601 first appeared on New Media Show.

Welcome to Episode 600 – In this podcast episode, hosts Todd Cochrane and Rob Greenlee delve into the intricacies and motivations behind the push towards video podcasting, shedding light on various factors, especially the influence of ad revenue. The episode opens with casual banter before Todd shares intriguing details from a recent undisclosed meeting concerning privacy solutions for podcast listeners. This topic pivots to broader privacy concerns in the industry. Rob agrees, noting the advertising sector’s keen interest in privacy or the lack thereof. This segues into their main discussion about the industry’s relentless pursuit of profit, mainly through video podcasting. Todd and Rob discuss James Cridland’s critique of the monetary motivations driving platforms like Google and Spotify towards video podcasting. They elaborate on the expected increase in global ad revenue from Spotify’s shift to video podcasts and the purported effectiveness of combining audio and video ads versus audio alone. The hosts then explore a significant company restructuring within the podcast hosting sphere, maintaining discretion on specifics. Concurrently, they mention changes within the Podcast Hall of Fame, aiming for more openness and community involvement. Additionally, the episode covers some technical and policy shifts in podcasting, including various platforms’ compliance with the latest IAB Podcast Measurement Guidelines. The discussion digs deeper into how platforms might exploit creator content without fair compensation, sparking a broader examination of the relationships between podcasters, platforms, and advertisers. A critical take on the podcasting industry’s direction contrasts the original ethos of podcasting with current trends dominated by commercial interests. Towards the episode’s conclusion, the hosts highlight the looming influence of large corporations in determining the trajectory of podcast content and distribution. Overall, this episode heavily critiques the commercialization of podcasting, particularly the push for video podcasting driven by advertising revenue, while advocating for greater privacy and fairness for creators within the podcasting ecosystem.The post Unveiling the Push for Video Podcasting #600 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. The episode begins with a casual conversation about the updates and adjustments in their set-ups, including technology upgrades by Todd, such as a new Apple Studio and microphone stand. Rob responds to these updates, considering the implications for their show quality and viewer experience. The hosts then shift to the core topic, “The Ugly Baby Discussion in Podcasting,” which metaphorically describes issues within the podcasting industry, particularly how content creators perceive their work versus external perceptions. Todd sets the stage by listing numerous factors that could impact podcast success, including content relevance, marketing strategies, audience engagement, distribution methods, and technical issues. He emphasizes having realistic objectives for podcast growth and maintaining quality content. Rob introduces the concept of podcasters’ overestimation of their content quality, inspired by the analogy of “the ugly baby.” They explore the difficulty of having honest conversations with podcasters about their show’s quality or lack thereof. This segues into a broader discussion on the complexities of podcast production, exemplified by successful, multi-person productions compared to typical individual or smaller team productions. The conversation then delves deeper into the practical and technical adaptive strategies successful podcasters can employ. Todd reminisces about advice from his grandmother, which equates appreciating one’s content with being ready to improve where necessary. Rob adds to this by discussing the importance of perspective in gauging podcast success and how podcasters need to assess their audience size and engagement realistically. Rob and Todd also discuss the challenges and implications of relying primarily on more giant platforms like Spotify and Apple for podcast distribution and visibility. They debate the merits and downsides of exclusivity vs. broad distribution, with Todd advocating for a diversified approach to avoid dependence on single platforms. The hosts then discuss broader industry tactics, including adapting to listeners’ feedback, understanding the competitive landscape, and handling transitions in technology and listener behavior. They stress the need for agility in content creation and marketing. Towards the end, they consider adapting content and strategy as the digital landscape evolves, ensuring relevance and engagement are maintained. The episode closes with a broader reflection on the state of the podcast industry, the roles of major platforms, and a call for podcast creators to critically assess and adapt their strategies for sustained success. Throughout the episode, the hosts maintain a light-hearted yet informative tone, interspersed with personal anecdotes and professional insights, making for an engaging discussion on the complexities and evolving nature of podcasting.The post The Ugly Baby Discussion in Podcasting #599 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee thoroughly examine and discuss the recent Podcast Movement event in Washington, DC. They share their perspectives on how the event has transformed over time, suggesting it felt different from past events—likening it more to an industry-focused event rather than one focused on podcast creators. Todd starts the conversation by discussing his experience as an exhibitor, noting a significant drop in engaging with new podcast creators, which seemed poorly represented at the event. This underrepresentation led him to speculate on possible reasons, such as scheduling during weekdays and the high costs associated with attending. Furthermore, Todd points out the logistical issues of the event, such as overly wide aisles that hindered interaction between exhibitors and attendees and the lack of carpeting, which made the venue uncomfortable for standing. Rob contrasts previous Podcast Movements by sharing his observations on the placement of presentation stages directly on the exhibition floor, although beneficial for hearing presentations. He reflects on the broader implications of these changes on the podcast industry, suggesting that podcasting is undergoing a phase of professionalization and a shift away from independent creation due to economic pressures and a changing landscape prioritizing larger shows and networks. Both hosts expressed concerns over the evolution of podcast events, which are leaning towards being more corporate. They emphasized exclusive company areas restricted to select attendees, which contradicts the inclusive and community-focused ethos traditionally associated with podcasting. Towards the end of the episode, Todd and Rob shift the conversation towards possible solutions and broader industry trends. They discuss the need for a “Got Milk?”-style promotional campaign for podcasting to emphasize the value of audio content in an increasingly video-dominated market. Todd suggests that there needs to be a collective effort from successful figures in the podcasting community to advocate for the medium. The episode wraps up with the hosts reflecting on the ramifications of the event trends they’ve discussed, pondering the future of the Podcast Movement and similar conventions, and advocating for a return to more creator-focused, accessible, and community-centric values in podcast events.The post Does Podcasting Need its own “Got Milk” Campaign #598 first appeared on New Media Show.

In this episode of “Todd and Rob is Back in the Afternoon,” Todd Cochrane and Rob Greenlee embark on a wide-ranging discussion starting with Todd’s newly rebuilt studio. Todd details his extensive weekend efforts in wiring and cleaning up his new studio space, which visually appears like the old studio despite the new location. Rob empathizes with Todd, sharing his experiences with surplus cables and studio equipment. The conversation then turns technical as Todd explains his complex internet setup, utilizing Starlink and a point-to-point connection due to his rural location’s limitations concerning broadband access. Much of the discussion underscores the challenges and high costs associated with improving rural broadband connectivity, highlighting Todd’s interactions with service providers and the government’s role in funding rural broadband. Attention then shifts to a critical discussion of recent developments with Patreon and Apple’s App Store fees, analyzing the impact on creators and potential workarounds. Alongside this, they critique the broader media industry’s drive towards direct uploads and data analytics in podcasting, expressing concerns about possible negative impacts on the open nature of podcasting. Todd and Rob also delve into podcasting standards, like RSS, fearing that a move away could diminish podcasters’ control over distribution. They stress the importance of maintaining podcasting as an independent and open platform that is resistant to dominance by large proprietary platforms. Furthermore, the duo discusses the implications of the Global Alliance for Responsible Media (GARM) dissolution, the underlying platform NewsGuard, and its impact on podcast content filtering. Their conversation reveals skepticism towards these platforms’ intentions and benefits, urging podcasters to be vigilant about where and how their content is managed. Closing the episode, Todd and Rob cover various other significant industry topics, including platform-specific issues, user experiences across podcast services, and emerging tools purportedly evaluating podcast audio quality. This episode thoroughly examines podcasting logistics, the balance between innovation and maintaining traditional standards, and the ongoing debate over content management and platform control in the increasingly complex podcast industry landscape.The post The New Studio is Complete and we are Live #597 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a range of topics with guest Chris Krimitsos, focusing mainly on the growth and expansion of Podfest both domestically and internationally. They open by catching up on personal updates, including Todd’s move back to Michigan and setting up his new studio. Chris Krimitsos joins the conversation to discuss recent developments at Podfest, including the introduction of new managing directors to help expand the event. He highlights the introduction of international versions of Podfest, such as in Bogota, Colombia, and reflects on the inaugural Podfest Asia in Manila. Chris elaborates on how these expansions help build a global podcasting community and foster worldwide networking and collaboration among creators. The discussion shifts to logistical challenges, including an incident where the venue hotel closed down unexpectedly, leading to a hasty relocation. This segment opens up a broader conversation about organizing large-scale events’ unpredictability and dynamic nature. Continuing, Chris shares insights into how adding new managerial roles at Podfest has alleviated some of his workload, allowing him to focus more on community building and strategic partnerships. He talks about the benefits of having additional hands on deck for handling operational tasks and expanding the reach and influence of Podfest through various international ventures. Towards the end of their conversation, they touch on other topics, such as changes in other businesses related to podcasting, like traditional radio broadcasting, the evolution of podcast content globally, and the cultural specifics of podcasting in different countries. Chris, Todd, and Rob also discuss the importance of sustenance and growth in the podcasting industry, the challenges posed by external business pressures, and the roles of different companies in the evolving podcast market. The episode wraps up by looking forward to Podfest events and expressing enthusiasm for continued engagement and innovation in the podcasting community, both in the U.S. and abroad.The post Chris Krimitsos on Growth of Podfest Domestic and International #596 first appeared on New Media Show.

In this episode, hosts Todd Cochrane and Rob Greenlee engage in a detailed discussion with Dan Franks, co-founder of Podcast Movement. Dan is the featured guest, discussing the upcoming Podcast Movement event in Washington, D.C. The episode begins with what’s new for Podcast Movement, Dan, who delves into the preparations and expectations for the nearing Podcast Movement event, emphasizing the event’s logistical and content planning stages. Dan highlights the gathering’s evolution, noting the diverse set of attendees and tailored content that caters to varying interests within the podcast community. He mentions crucial logistical adjustments and promotional strategies to enhance the attendee experience. A significant portion of their conversation explores how the event’s location in Washington, D.C., influences the types of attendees and what they might expect regarding keynote speakers and sessions, especially the ones involving NPR. Dan also details an uptick in governmental attendees. The talk transitions into broader discussion topics within the podcast industry, including the impact of AI technologies on podcast production and ethical considerations surrounding AI-generated content. The hosts explore potential implications of AI integration, from content creation to legal challenges regarding copyright issues and disclosure. Toward the end of the episode, discussions briefly cover Podcast Movement’s role in facilitating educational opportunities through its event programming and ‘Braindates,’ sessions designed for focused peer learning among attendees. Dan concludes with remarks on Podcast Movement’s continuous growth, its role in the podcasting ecosystem, and the event’s future. Finally, Todd and Rob summarize the discussion, reflecting on Dan Franks’ comprehensive insights about the upcoming Podcast Movement and its significance to the podcast community at large.The post Countdown to Podcast Movement: Insights from Dan Franks #594 first appeared on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the future of podcasting and the use of new technologies in the field. The episode begins with casual banter about their current setups and upcoming changes in their recording schedules. They also delve into their anticipation for the forthcoming Podcast Movement event, noting that they have scheduled an interview with Dan Franks to discuss further details. The discussion transitions into updates about the podcasting app Overcast. Todd and Rob commend the app’s developer, Marco Arment, for his updates on the app’s tenth anniversary, highlighting the improved user interface and accessibility. They express their admiration for Marco sustaining the app as a solo operation over the years. Rob and Todd also touch upon the value4value model and podcasting 2.0 features, discussing podcasters’ challenges and future potentials, especially concerning monetary contributions and audience engagement through technology like cryptocurrency. They ponder the implications of recent disruptions in crypto services and emphasize the importance of ensuring all participants in the podcast value chain benefit. The conversation shifts to the podcasting industry’s broader trends and possible future trajectories. They discuss artificial intelligence’s role in content creation and analytics, which could significantly impact how podcasts are produced and consumed. Moreover, they delve into concerns about AI, such as ethical considerations and the importance of transparency in content creation influenced by AI. Todd and Rob also review the implications of certain podcasting practices and technologies on user privacy and content authenticity. They highlight the importance of maintaining open communication channels free from excessive regulation and underscore the value of straightforward, honest podcasting practices. The episode wraps up with further insights into upcoming changes in their podcast schedules and a reaffirmation of their commitment to discussing vital topics within the podcasting community. Throughout the episode, Todd and Rob blend industry-specific analysis with lighter, more personable commentary, offering depth and accessibility to their listener discussions.The post What’s Next for Podcasts? A Deep Dive! #593 first appeared on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a variety of topics centered around the podcast industry, mainly focusing on the desired shift from downloaded content to streaming and the battle for control, the implications of this change for podcasters, and broader issues regarding podcast monetization and the relationship between advertisers and podcasters. The conversation starts with Todd and Rob reflecting on common themes in podcasting news and revisiting the debate over streaming versus downloading in podcast distribution. They highlight the pros and cons of each method, discussing how downloads have traditionally benefited listeners who face bandwidth issues. Todd shares an anecdote about his experiences with limited data access while traveling, reinforcing the value of downloaded content in certain situations. The discourse transitions to a more detailed exploration of podcast advertising and monetization strategies. Todd introduces a new advertising model he recently learned about. It could allow podcasters more control over their advertising deals and increase their revenue, offering an alternative to traditional advertising networks that take significant cuts from ad revenue. Rob then shifts the conversation towards podcasters maintaining control over their content and monetization, aligning their efforts more directly with the interests of their listeners rather than advertisers. They discuss how the current marketplace dynamics often favor advertisers at the expense of content creators and how new models and technologies could potentially shift this balance. Furthermore, Rob and Todd delve into the broader impacts of podcast industry trends, such as the decline of Apple Podcasts’ market share and the respective rise of other platforms. They speculate on future industry directions, discussing how shifts in platform dominance could affect podcast producers and their strategic choices. The conversation concludes with practical advice from Todd and Rob based on their extensive experience in the field. They discuss potential business models, the importance of valuing creator control, and strategies for podcasters to align closely with their audience’s interests. In summary, this episode covers a comprehensive range of topics relevant to current trends and issues in the podcast industry, providing deep insights into the impact of technology changes, advertising models, and platform dynamics on podcast creators. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post The Battle for Control: Advertisers vs. Podcasters #591 first appeared on New Media Show.

In this episode of the podcast hosted by Todd Cochrane and Rob Greenlee, the focus was primarily on Spotify’s recent implementation of video on their platform and the ramifications for podcast RSS feeds. The episode begins with a scheduling update, then delves into the main topic regarding Spotify’s new capability to replace audio files from RSS feeds with a video file for podcasts on their platform, sparking industry controversy. Rob initiated the discussion, pointing out that Spotify’s change is similar to what YouTube has been doing with audio files, though Spotify’s impact on podcast distribution and monetization could be significantly different. Rob described Spotify’s history of not fully trusting the bandwidth and performance of smaller hosting services. This led to them caching and serving episodes independently to ensure performance quality, bypassing the hosted podcast’s direct feed. This historic move, he notes, sets a precedent for the current video implementation. Todd emphasized the serious implications for podcasters, describing Spotify’s actions as detrimental and referring to them as an “abomination.” He stressed that this change could disrupt podcast analytics and monetization, primarily because the changes could prevent podcast hosts from reporting accurate download and engagement data if Spotify serves the video files instead. Todd also proposes that this could fundamentally alter how ads are served and monetized, especially concerning dynamically inserted ads. Both hosts then discussed the broader implications of this move by Spotify, touching on how it could drive a wider adoption of video podcasts even though there’s apparent hesitance among some podcast creators about moving into video. They also explore the larger industry perspective, questioning whether the industry’s response to video content is adequate and if more could be done to integrate video into podcasting without losing the essence of what podcasts traditionally offer. Throughout the episode, Todd and Rob revisit the core issue of how Spotify’s changes challenge the open nature of podcasting via RSS feeds and express concerns about the future of podcast hosting and distribution if such platforms continue to make unilateral decisions that could potentially harm the openness and accessibility of podcasts. The episode concluded with both agreeing on the potential need for podcasters to educate themselves about these developments and consider carefully how they host and distribute their content in light of these changing dynamics in the podcast industry. They implore podcast creators to weigh the benefits of platforms like Spotify against the potential loss of control over their content and audience connection. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Spotify’s Impact on RSS and What Podcasters Should Know #590 first appeared on New Media Show.

In this episode titled “From Studio Eviction to Industry Speculation: A Podcasting Journey,” Todd Cochrane and Rob Greenlee discuss their personal experiences and broader developments in the podcasting industry. The episode starts with Cochrane recounting his recent studio eviction, describing the frantic move he was forced to organize over a holiday weekend. He details the sudden termination of his lease and the logistics of relocating his studio’s equipment into storage and a makeshift setup in his loft. He contemplates potential challenges, like acoustics and bandwidth, that he might face while setting up a new studio in his loft. Next, the conversation shifts to Greenlee touching on recent trends and rumors swirling within the podcasting space. The hosts speculate about potential acquisitions in the podcast-hosting arena, mentioning companies like Libsyn, ACast, and Buzzsprout. They also discuss the global footprint of various podcasting platforms and the strategic business maneuvers these entities might prepare for. Cochrane and Greenlee continue to explore the technical side of podcasting, expressing concerns over the underdevelopment of certain features in popular platforms and the efficacy of upcoming AI integration in video and audio modifications. They deliberate on the ethics and disclosure necessary when AI alters content, comparing it to traditional editing techniques. Towards the latter part of the episode, the discussion veers into the implications of podcast metrics and listener behaviors, especially concerning ad load and audience retention. Both hosts emphasize the need for transparency and accurate reporting in podcast analytics to maintain trust and deliver value to creators and advertisers. The episode wraps up with a look at the evolving nature of podcast consumption, noting a trend toward communal listening experiences, such as families listening together at home or during car rides. The hosts reflect on how these shifting patterns might impact future content creation and audience engagement strategies. Throughout the episode, Cochrane and Greenlee share their personal anecdotes and professional insights, providing a comprehensive overview of current challenges and opportunities within the podcasting industry, underscored by Cochrane’s immediate challenge of rebuilding his studio and adapting to new realities. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post From Studio Eviction to Industry Speculation #589 first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia. Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in the region. Todd highlighted the disparity between Spotify’s support for podcasters in Asia and Apple, noting that Apple has lost considerable market presence due to its limited engagement and support. The conversation also covered the financial aspects of podcasting, particularly around local sponsorship and global advertising revenues in the Philippines. Todd shared insights from his interactions at Podfest, discussing the scarcity of local sponsors and the reliance on global advertisers who target top-tier shows via well-known hosting providers. This led to a broader discussion of potential growth and development within the Asian podcasting market, including creating content networks and using podcast editing services in the Philippines. Todd and Rob also discussed the various challenges faced in these markets, such as the dominant preference for Android over Apple, which affords Spotify an edge due to its accessibility on Android devices. They dove into the specifics of mobile data usage in the region, discussing the economic and accessibility factors that favor Spotify over other platforms like Apple, which hasn’t yet offered a native podcasting app on Android. They discussed the report of 1.9 billion in ad sales and the challenges coming in discovery. See everyone in three weeks as we are both traveling.The post Podfest Asia Recap #589 first appeared on New Media Show.

In this episode of the podcast featuring hosts Todd Cochrane and Rob Greenlee, they delve into a comprehensive discussion on podcasting, focusing on the viability and reality of video podcasting. The episode begins with Todd updating listeners on his business-related travel plans, which include attending Podfest Asia. Rob and Todd then shift the conversation to the state of podcasting events. They discuss the expected attendance at various podcasting events, including an Asian conference and the larger Podcast Show in London. They provide insights into the logistical challenges and benefits of these events, including the impact of ticket sales strategies on attendee counts. Much of the discussion centers around the role and influence of video in podcasting. The hosts delve into the misconceptions and hype surrounding video podcasting, emphasizing the challenges and realities versus the expectations set by platforms like YouTube and Spotify. Todd shares his concerns about the lack of support for open RSS in video distribution on significant platforms and stresses the need for a broader video strategy beyond just YouTube. The conversation also covers the practical aspects of managing a podcast, such as the importance of proper session titles and handling logistics at podcasting events. Todd explains his approach to giving talks at these events, which include providing realistic expectations and debunking myths about video podcasting. Both hosts engage in a detailed analysis of the industry’s evolution, particularly regarding sponsorships, the integration of video content, and the potential future of podcasting as it integrates more fully with digital media strategies. The episode is rich with insights into the technical, logistical, and strategic aspects of podcasting, offering listeners an in-depth look at what it takes to run a podcast in the current media landscape. The hosts’ expertise provides a valuable resource for anyone interested in the inner workings and future potential of podcasting, particularly in relation to video content. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Video Podcasting: Hype vs. Reality #588 first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the significant news of Spotify, Megaphone, Chartabe, and Podbean pulling out from the IAB podcast measurement compliance. They discuss the various implications and reasons for these decisions, what they mean for the podcasting industry, particularly in advertising standards, and the broader consequences for podcast creators. The episode begins with Todd discussing feeling overwhelmed with work demands, contemplating hiring an assistant, and the difficulty of finding someone who can handle the specialized tasks related to podcasting. The conversation then shifts to the main topic: the departure of Spotify and Podbean from IAB certification compliance. They first examine the impact on Spotify, with Todd acknowledging Spotify’s significant internal metrics due to its app-based system allowing detailed listener tracking. Despite Spotify’s data advantages, Todd discusses the necessity and cost of IAB compliance, especially with changes to membership tier pricing affecting the company’s expenses. Rob weighs in on the issue, surfacing concerns about the potential adverse effects that the removal of certification might bring about over time. However, he also notes that Spotify’s financial situation possibly contributed to their decision. The hosts delve into the nuances of IAB certification costs, compliance, and how these factors influence their decisions as service providers, drawing on personal experience and insights from the industry. Todd shares news about Blubrry’s partnership with BackBeat Media for host-read advertising, emphasizing the importance of maintaining IAB certification to fulfill this partnership’s reporting and trust requirements for advertisers. Rob plans to invite a CEO from the brand safety industry on the show to discuss these issues further, something they’re wary of due to its potential implications on content censorship. They reflect on in-person studio trends and the movement towards more video content creation, balancing skepticism with acknowledgment of the potential personalization and authenticity such setups might offer specific high-profile creators. As the episode progresses, they discuss the strategic importance of not putting all content into one platform’s basket, citing several instances where reliance on a single platform like Google or YouTube has proven risky for content creators. Rob updates the upcoming New Media Show schedule, noting that he will be out of town for specific dates, and Todd shares his travel plans to the Philippines and the UK, making it necessary to shuffle their broadcast schedule. The episode concludes with the hosts touching upon platforms such as TikTok’s tenuous status amidst government regulations, the importance of free speech, and the preservation of open RSS as a channel for independent creators to share their content without restrictions. Listeners are encouraged to engage with the show via email, and Todd hints at developing a new mailing list for the show. They thank their audience and close with a reminder to follow or subscribe to the New Media Show on favored podcast apps, highlighting newer platforms featured at podcastapps.com. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post The Impact of Spotify and Podbean’s IAB Departure #587 first appeared on New Media Show.

This episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, delves into various aspects of new media, particularly the integration and impact of video with traditional podcasting audio media. The conversation opens with Todd Cochrane welcoming listeners to the show and introducing his co-host, Rob Greenlee. They further discussed their involvement in recent media industry events, with Rob Greenlee recounting his experience at the Las Vegas National Association of Broadcasters (NAB) event. He mentions various aspects, like the Creators Lab and facilitating discussions about editing trends and AI integration in media production. Todd Cochrane shifts the discussion towards technology advancements presented at NAB, prompting Rob to illustrate the shift towards genuine content production in video media, as content creator Mr. Beast suggested. They comment on changes in production styles and audience engagement strategies. Later, Todd expresses his skepticism regarding podcasters transitioning to video, emphasizing the challenge of achieving success in this medium compared to audio podcasting. However, Rob suggests that the current trend demands a video-first strategy and that not embracing it might be risking growth opportunities. Nonetheless, they agree on the importance of being strategic about including video. The hosts then touch upon the business aspects of content creation, with Todd sharing a conversation with a podcast producer concerned about the high costs of producing a branded podcast. This leads to a broader discussion about the economics of podcasting, brand deals, and platforms imposing restrictive conditions on content, and eventually transitions to talk about the importance of open RSS feeds and protecting free speech in podcasting. Rob later introduces a new topic detailing the growth of platforms offering premium memberships for content creators, using ‘UScreen’ as an example. Todd is critical of the service’s pricing model and the cost implications for creators who monetize their content. Wrapping up, Todd and Rob delve into the controversial topic of brand safety and suitability in the media and the potential negative implications such measures could entail for content creators. They debate issues like self-censorship, freedom of expression, and the impact of algorithmic content moderation. They briefly explore the differences between the agency and platform levels of content control and foreshadow an in-depth future discussion on this subject matter with industry experts on brand safety. The show concludes after a two-hour conversation, encompassing many themes around the new media landscape, video and audio content convergence, the future of content monetization, and the enduring significance of protecting free and open platforms for podcast creators and consumers. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Exploring the Convergence of Video and Audio in New Media #586 first appeared on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the challenges and realities faced by podcast content creators, particularly regarding YouTube’s algorithms and discoverability. The conversation spans from the practicalities of podcast production to the philosophical aspects of content creation and distribution. Todd begins the show with a warm welcome, and after some playful banter, the discussion shifts to the necessity for good podcast equipment, especially boom arms, as Rob’s recently broke. Todd vouches for the quality of Heil boom arms, recounting his favorable experience and offering Rob a spare if needed. They transition to talk about internet infrastructure, including router replacements and internet speed upgrades. Todd recounts his experience with a cable provider and how he negotiated a better deal for faster internet. Rob shares his observations on the friction between Podnews and Sounds Profitable, mainly sparked by a tweet from Tom Webster about his keynote at Podcast Movement Evolutions not being covered by Podnews. The hosts debate the role of YouTube in podcast content distribution. Todd is critical of YouTube, arguing that it mainly benefits a select few shows and fails to provide sufficient discoverability for most content creators. At the same time, Rob contends that success on YouTube is possible but requires considerable effort and is based on algorithmic promotion. They discuss the importance of engaging artwork for episode promotion. Rob shares his success using customized thumbnail art on YouTube, emphasizing that even minor details can enhance discoverability and audience growth. Todd questions the practicality of such efforts, pointing out the time constraints most podcasters face. Rob notes the importance of adapting content for multimedia consumption, considering how the audience increasingly watches videos on mobile devices. Todd maintains his stance, emphasizing that audio content remains his preference and doesn’t engage in video content to the same extent. Rob touches on the opportunities of video podcasting outside of YouTube, suggesting alternatives like Kajabi or community platforms might gain significance. They conclude with a discussion on the future of video podcast publishing and the importance of open RSS feeds. The episode ends with Rob mentioning his upcoming activities at the NAB Show as a panel moderator for the Creators Lab Conference and as a workshop presenter for StreamYard. Todd shares his contact information, encouraging listeners to get in touch via email or follow him on Mastodon. The title of this episode, “Reality Check: Podcast Content Creators vs YouTube,” aptly reflects the central theme of the episode, where both hosts confront the challenges podcasters face with content creation, promotion, and platform dependence, specifically dissecting the dynamics between podcast content creators and the YouTube ecosystem. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Reality Check: Podcast Content Creators vs YouTube #585 first appeared on New Media Show.

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to the podcasting industry, including their experiences at Podcast Movement Evolutions, the Google Podcast shutdown, YouTube’s presence at Podcast Movement, and other industry news Todd discusses his observations at Podcast Movement, describing it as business-oriented and sharing his uncertainty about the value of having a booth at future events. They both agree that despite making some connections, they could have possibly done the same without a booth. Rob then shifts the conversation to ask why the event was moved to Chicago, to which Todd doesn’t have a definitive answer but comments on the booth pricing for future events, mentioning that it’s an early-bird special. They move onto the topic of YouTube’s presentation at Podcast Movement, with Todd expressing his disappointment. He criticizes YouTube for coming off as condescending and ignoring feedback from podcast creators. Despite their claims, Rob laments YouTube’s focus on video instead of genuinely embracing podcasting. The conversation proceeds to Google Podcasts, with Todd articulating his displeasure at Google’s decision to shut it down in the US. Todd and Rob speculate about the reasoning behind Google’s choices and discuss the implications for podcasters and listeners, particularly the loss of a native Android podcasting app. Todd voices his concerns about how the shutdown signals Google’s preference for monetization through YouTube. Todd mentions the decline of trustworthiness in Google and the changes in its strategy that undermine podcasters and the industry. Rob shares insight into Libsyn’s strategy regarding YouTube and the broader context of ad sales within the industry. Moving on, they critique the presentation by YouTube at Podcast Movement, calling it a missed opportunity to engage relevantly with podcast creators. They also note that YouTube failed to address the core podcasting community effectively. Todd continues the discussion, pointing out the general lack of traffic to booths on the final day of the podcast movement and reflecting on the potential waste of resources. Todd and Rob then discuss the broader challenges the podcasting industry faces, including the decline in new podcasts, layoffs, and the potential need to raise hosting prices due to inflation. The episode wraps up with Rob and Todd hoping for industry apps to gain users following the demise of Google Podcasts, emphasizing their commitment to supporting podcasters with new features and revenue opportunities. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Google’s Missteps and the Impact on Podcasters #584 first appeared on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss the latest in podcasting news, innovations, and industry insights, featuring a discussion on Todd’s Vid2Pod service and an interview with Mike Kadin from RedCircle. The episode begins with the hosts, Todd and Rob, discussing an AI-generated music track, which leads to a conversation about AI and copyright. Todd Cochrane then talks about launching Vid2Pod and AI tools for podcasters. Rob then asks Todd about his newly announced product, Vid2Pod, which Todd explains in great detail. Vid2Pod is a feature that converts video content from YouTube into a podcast format. Todd goes through the process and features of this service, including how it automates video-to podcast conversion, channel integration, terms of service implications, and licensing considerations. Mike Kadin from RedCircle then joins the show to discuss their new product offering, OpenRap. Mike provides an overview of RedCircle’s emphasis on host-read advertising automation and explains how OpenRap extends its ad automation services to podcasts hosted on other platforms that are VAST compatible without RedCircle having to manage the hosting. They discuss dynamic ad insertion, VAST integration, and how RedCircle’s software aims to streamline the ad process for podcasters and advertisers. Todd questions the practicality and monetization aspects from both a hosting platform’s and a podcaster’s perspectives. Mike emphasizes RedCircle’s commitment to serving the oft-underserved mid-tier podcast content creators by streamlining the ad management and insertion process. The conversation shifts to the ongoing issues with podcast analytics and measurement, focusing on recent iOS changes impacting download numbers, podcasters’ need for clarity when picking measurement platforms, and the advertisers’ pursuit of additional tracking and attribution methods. Rob mentions a post by Lisa LaPorte, CEO of Twit TV, about challenges in the podcast advertising market, emphasizing the demand by podcast agencies for more complicated ad tech. Mike shares his perspective on the need for more transparent and dynamic pricing in the podcast advertising market and its implications on host-read ads. Finally, Rob concludes by asking Mike where listeners can find more information about RedCircle’s OpenRap, to which Mike suggests visiting RedCircle’s website. The episode closes with the hosts discussing their availability for the next episode due to Todd’s travel plans and concluding remarks. Todd and Rob shared their contact information so listeners would want to reach out to them. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583 first appeared on New Media Show.

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to podcasting, leveraging their extensive experience in the industry. They start by experimenting with streaming on a new platform, Rumble, and share their excitement about opening up new audiences. Todd teases an upcoming announcement about a new feature they’re beta testing without revealing too much detail. Rob cautiously probes for more information, and Todd hints that other companies may copy this feature once it’s revealed. The announcement is scheduled for release on Monday, and a live event will showcase it at Podcast Movement. They touch on the live streaming schedule at Podcast Movement, with Todd discussing plans to stream from the booth. They discuss the challenge of ensuring good audio quality during live streams and consider potential issues with internet connectivity at the event. Todd mentions working hard on Blueberry’s AI features, focusing on perfecting an automatic email promotion for podcast episodes. Rob talks about the potential positive impact of AI on the podcasting industry by saving time and money. Todd shares his experience using AI to create documentation efficiently and emphasizes the importance of quality assurance. They then talk about industry news: Joe Rogan is having full episodes back on YouTube, layoffs at Rooster Teeth, Spotify unions are reaching tentative agreements, and Libsyn is finally adding transcript support. Todd gleefully digs into Libsyn for being behind the curve with their recent update, which enables users to upload transcripts to their episodes when competitors already provide this service. Rob reads from a KSNR report that suggests podcasts are replacing traditional media, especially among certain age groups, and that future trends may include augmented reality and virtual reality. Both hosts reflect on the change in media consumption habits and predict a continuation of the trend toward interactive and immersive content. In response to a listener’s comments, they address radio’s decline due to a lack of local programming and how podcasting offers a personalized alternative. They also speculate on the future integration of AR/VR in podcasts and the importance of building community around podcast content. Before signing off, Todd shares the improvements he’s seen with transcriptions in podcast apps, like Apple’s accurate syncing despite pre-roll ads, which could be a sign of evolving podcast technology. They wrap up by teasing listeners with more details about the upcoming announcement and reminding them where they can find them and their work online. Todd and Rob emphasize the importance of innovation and staying ahead in podcasting technology before ending the show on a note of anticipation for their next big reveal. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post The Evolving Landscape of Podcast Consumption #582 first appeared on New Media Show.

In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing documentation and aiding developers. The conversation moves on to the influence of AI on podcasting, including its ability to aid content creation and how podcasters should consider leveraging AI tools. Rob and Todd explore the idea that AI will not replace the need for programmers but will change their role in the development process. Attention is then given to “seasons” in podcasting, triggered by the news of the “Serial” podcast returning for a fourth season after a decade. They contemplate whether this shows a lack of new ideas in the industry or is a strategic move to tap into established brand value. The discussion continues with Rob mentioning StreamYard.com and the integration between podcasting and live video streams. They mention the crossover between audiences and the monetization of podcasts. Todd and Rob then address a listener support ticket regarding Apple Podcasts’ transcript settings. After investigating during the podcast, Todd clarifies that contrary to some listeners’ experiences, displaying podcast transcripts rather than Apple’s automatic ones does not require a payment of $19.95. Rob mentions a new Lavalier microphone launched by Shure, discussing how such technology could simplify the podcast production process and be enhanced with contemporary AI-based audio platforms. The discussion transitions back to podcasting platforms and the challenges podcasters face, including sluggish audience growth on YouTube despite investments in equipment and editing by podcast creators. The conversation turns to Rumble’s new feature that allows RSS feeds for live broadcasts. Todd shares initial research indicating that only live events on Rumble have an RSS feed and not regular video uploads. They consider the implications of Rumble RSS feeds for the podcast industry and explore the platform, noting its content diversity and growth opportunities for podcasters. Before concluding, Todd shares fascinating statistics regarding the global growth rates of podcasting outside the top ten countries, emphasizing the substantial increases in listener numbers in smaller countries. They conclude their exchange by touching on Malcolm Gladwell receiving an award despite recent layoffs at his company, hinting at potential biases in awards selections within the podcast industry. The episode ends with a brief look into the Edison Research study that examines listening habits across different geographical areas within the United States. The episode combines technical discussion, industry trends analysis, and the hosts’ insights on the evolving podcasting landscape. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Exploring Rumble’s New RSS Feed Capability #581 first appeared on New Media Show.

This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms. Todd Cochrane shares his recent experiences with artificial intelligence (AI), expressing how it has been heavily incorporated into testing and optimization for his podcasting efforts, particularly at Blubrry Podcasting. He mentions he has been dreaming about AI due to the intensity of his work. Rob Greenlee talks about the challenges of traveling in coach, the annoyance of reclining airplane seats, and his aspirations to switch to business class flying. They transition into discussing the relevance of AI in the podcasting industry, noting that major companies are starting to embrace AI technology. Todd discusses the strategic integration of AI within his company to streamline processes such as pre-production, post-production, and social media clipping, emphasizing the importance of staying within their competencies without overextending into areas like audio editing, better handled by specialized tools like Descript. Rob and Todd contemplate the role of AI startups as larger companies begin to adopt AI technologies, questioning the sustainability of these startups in the evolving market. They explore how podcast hosting companies implement AI and debate the challenges and benefits of having in-platform recording and editing tools. The conversation shifts to the partnership between Riverside and Spotify, with Todd giving insights into the competitive dynamics between podcast hosting services and recording platforms. They also touch on revenue trends, discussing an increase in the revenue per thousand downloads (RPM) reported by Spreaker and iHeart while also considering the broader implications of layoffs within the media industry and how they may affect content quality. Todd and Rob discuss the changing media landscape, referencing Pew Research data showing a decline in traditional news media audiences. They share their personal media consumption habits and the polarization of news. The discussion turns to how fewer people follow the news closely and how this may affect societal awareness. They talk about job opportunities and the importance of content creators potentially producing their content rather than relying on larger organizations. Todd shares stories of highly successful independent podcasters and the financial benefits they have experienced, highlighting the potential for content creators to thrive outside of traditional media companies. The conversation wraps up with Rob sharing the launch of his new podcast, “Podcast Tips,” hosted on Blubrry with WordPress integration. Todd offers on-the-spot technical support as they navigate through the new podcast setup and conclude with Todd talking about the new chapter marking feature in Blubrry’s audio player, which AI generates. Overall, the hosts discuss the effect of significant technology and industry changes on podcasting, from AI integration to job market fluctuations, focusing on how these factors shape the medium’s future. They close the episode by expressing excitement about returning to the usual podcasting setup the following week. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post The Shift from Mainstream Media to Podcasting #580 first appeared on New Media Show.

In this episode, Todd and Rob explore various topics related to the current situation and the future of podcasting. The episode starts with the hosts acknowledging the different livestream times. It then quickly moves into a discussion sparked by Rob’s recent event in New Jersey, where the interest in starting new podcasts was a hot topic. They discuss the motivations driving new podcasters and how the broader media landscape has changed. Yet, despite the evolution in production and distribution, they agree that the core principles of podcasting have remained the same. The conversation shifts to the challenge of growing a podcast audience in a crowded content space and the importance of building community through mission-driven content creation. Todd highlights the need for podcasters to have clear goals, suggesting the goal should drive the format and content of the show. They discuss the advantage of having a pre-existing community to build from, but Todd also stresses that podcasting starts hard and there’s no shortcut to success. Rob and Todd emphasize the need to create great content for the audience and interact with them authentically. The discussion transitions to the role of AI in podcasting, with Todd sharing insights on new tools that help with production and distribution. They address the trend where big media companies over-invest in production costs without a proportional return on investment, leading to canceled podcasts and restructuring. During the live chat, hosts respond to live comments from the audience, affirming their earlier points on content creation being hard work and the role of AI in leveling the playing field. Todd then demonstrates new features on their website players, such as chapter files and transcriptions added for better engagement and accessibility, though they encounter a glitch during the demonstration. They stress the importance of easily accessible engagement tools for podcast audiences and how new media apps promise better listener interaction compared to legacy podcast apps. Rob discusses the Independent Podcast Awards, their significance, and an ongoing issue in categorizing what makes a podcast truly ‘independent.’ The hosts touch upon podcasts being available on third-party messaging apps in regions like Saudi Arabia and North Africa, acknowledging that while it’s an exciting development, such platforms might not be optimal for podcast consumption. They also briefly discuss the challenges of integrating podcasting into familiar platforms like WhatsApp and Telegram. Throughout the show, Todd and Rob field comments from the live audience, reflecting on the live feedback’s energizing effect on their discussion – underscoring the very point the episode seeks to make about the deep connection between podcasters and their communities. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Unpacking the Modern Podcast Landscape #579 first appeared on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee engage in a conversation revolving around several critical topics in the podcast industry. Starting, Todd addresses his return to show’s return. They transition into discussing the significance of Spotify’s open RSS feeds and the potential challenges with the platform’s RSS feed structure. Rob observes that Spotify has made 2,258 episodes available, which might be problematic for platforms like Apple Podcasts that may not display that many. Todd notes possible slow load times for such a lengthy feed. They then address technical aspects and speculate why Spotify chose its in-house podcasting solution for Joe Rogan’s podcast over using the enterprise platform Megaphone. Todd theorizes that Rogan’s video component is why Spotify for Podcasters was selected. There’s a conversation about Spotify cutting features like in-app recording and editing, with Todd suggesting it may reduce the platform’s appeal. The hosts discuss brand safety models and how keyword-based algorithms can lead complex news stories, such as The New York Times reporting on the Middle East conflict, to face demonetization. The podcast moves on to political advertising in podcasts, with Spotify looking for more inventory due to a predicted increase in political ad spending. Todd and Rob debate the appropriateness of different political ads appearing next to each other and touch upon the concept of a ‘parallel economy’ where brands align with similar ideological media. They acknowledge the importance of local elections and encourage people to become informed about local candidates. A brief discussion ensues about how monetization in podcasting is affected by brand safety and the acceptability of ads, especially for shows like Adam Corolla’s, which have always maintained a direct and uncensored nature. The conversation shifts to industry studies, including Edison Research’s findings that radio still accounts for more than three times the daily audio time compared to podcasts. Todd and Rob conclude this segment by reflecting on the increasing integration of podcasts into car audio systems and how this could continue to alter the media consumption landscape. Rob mentions the Podcast Hall of Fame presentation at the Podfest event, detailing the induction process and the significance of preserving the history and culture of podcasting. They discuss the need for more funding and sponsorships to support these initiatives while acknowledging that Doctor Drew was a fitting, albeit expensive, MC for such an event. Todd introduces the new website, podcasting2.org, which aims to make the podcast namespace features more accessible and understandable. They explore the site, examining the interlinked support across different podcasting apps and hosting providers. Lastly, Todd and Rob share how the Podcast Index aims to preserve podcasting as an open platform before wrapping up the show with Valentine’s Day greetings and plans for next week’s episode. Throughout the discussion, both hosts lend their expertise on each topic and provide insights into the broader podcasting ecosystem and its future direction. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Podcast Hall of Fame Insights #578 first appeared on New Media Show.

In this episode, host Rob Greenlee is joined by guest Mark Asquith. The duo discusses various forward-looking aspects of podcasting, notably the future of revenue generation beyond traditional advertising. The episode starts with Rob referencing co-host Todd Cochran’s absence and letting listeners know that Todd is out of the country and expected back for the next episode. Rob then introduces Mark Asquith, highlighting his role with Captivate and recent attempts to push the envelope in the podcasting industry. Mark and Rob discuss the significance of the Joe Rogan/Spotify deal and what that implies for podcast exclusivity, content distribution, and alignment with content creators’ interests. They delve into Spotify’s strategy shift and ponder its implications for the industry. Mark suggests that Spotify’s reevaluation of exclusivity deals indicates a broader trend toward open podcasting. They examine Spotify’s role as a first-party platform and how it impacts advertisers and audience data compared to platforms like Apple Podcasts. The conversation steers towards the evolving nature of the industry, and Rob brings up how podcasting was historically a substantial part of the video content landscape. They touch on the potential resurgence of video in podcasting, discussing the integration of video and different content forms and the potential generational shift in content creation and consumption habits. Rob and Mark explore the impact of technological advancements on podcasting, such as the potential role of AI and blockchain in enhancing the creator-listener relationship. They consider how innovations like the value-for-value model, which involves Satoshis and Bitcoin, could change the way podcasters monetize their content, emphasizing the need to make technology accessible and understandable. The episode concludes with Rob and Mark hypothesizing about the longevity and possible evolution of advertising as a revenue model in podcasting. Rob suggests that the injection of technology and new models like value for value could potentially phase out conventional advertising over time. Mark points to creators’ and consumers’ increasing demand for tangibility and benefits from podcast platforms. The episode wraps up with Mark teasing Rob about new content he is working on and inviting him to participate. It is mentioned that more news will be coming around Podcast Movement Evolutions in March. Mark encourages listeners to stay tuned for further announcements and developments in his content offerings. Listeners are directed to captivate.fm to follow Captivate and Mark’s work. They also discuss the convenience of their collaboration platforms and future plans for creating content that resonates with and benefits the podcasting community. Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Future of Podcast Revenue: Beyond Advertising #577 first appeared on New Media Show.