Alexander L. Fattal, "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia" (U Chicago Press, 2018)
Fattal investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the FARC into consumer citizens...
New Books in Communications · Marshall Poe
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (University of Chicago Press, 2019) investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the FARC into consumer citizens. In this ethnography, Alexander L. Fattal explores the ways marketing became a tactic of counterinsurgency as a means of a humanitarian intervention, which has proven stunning and illusory. The work draws on archival research and extensive fieldwork with Colombian Ministry of Defense, former rebels, political exiles, and peace negotiators in Colombia, Sweden, and Cuba. Alex. Fattal is assistant professor in the Department of Communication Studies at the University of California at San Diego.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications