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Mastering the Psychology of Persuasion, Throwback with Brian Ahearn, Ep #328
Episode 328

Mastering the Psychology of Persuasion, Throwback with Brian Ahearn, Ep #328

Negotiations Ninja Podcast · Mark Raffan, Brian Ahearn

January 26, 202328m 3s

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Show Notes

Have you heard of Cialdini's principles of influence from his book, "Influence: The Psychology of Persuasion?" If you're in the world of sales and negotiation, you're likely familiar with some of these principles. But the psychology of persuasion isn't easy to master. In this special throwback edition of Negotiations Ninja, Brian Ahearn shares how negotiators can leverage the psychology of persuasion and transform the way they sell. Check it out!